ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Polymer Capital Management (US) LLC | 3,374 | $352.8K | 0.05% | −705−17.3% | Reduced |
| SmartHarvest Portfolios, LLC | 3,371 | $352.4K | 0.15% | −85−2.5% | Reduced |
| Redwood Financial Network Corp | 3,369 | $352.2K | 0.23% | +519+18.2% | Added |
| Rehmann Capital Advisory Group | 3,355 | $350.8K | 0.02% | −1,438−30.0% | Reduced |
| TCTC Holdings, LLC | 3,350 | $350.2K | 0.01% | +3,300+6,600.0% | Added |
| Cascade Financial Partners, LLC | 3,310 | $346.1K | 0.04% | +3,310 | New |
| One Capital Management, LLC | 3,308 | $345.9K | 0.01% | +891+36.9% | Added |
| Regatta Capital Group, LLC | 3,301 | $345.1K | 0.05% | +136+4.3% | Added |
| Wallace Advisory Group, LLC | 3,294 | $344.4K | 0.37% | +177+5.7% | Added |
| Nemes Rush Group LLC | 3,288 | $343.8K | 0.03% | +208+6.8% | Added |
| CMT Capital Markets Trading GmbH | 3,279 | $343.0K | 0.16% | +3,279 | New |
| Winthrop Advisory Group LLC | 3,272 | $342.1K | 0.03% | +112+3.5% | Added |
| First Citizens Bank & Trust Co | 3,263 | $341.1K | 0.01% | +1,058+48.0% | Added |
| Fortis Capital Advisors, LLC | 3,260 | $340.8K | 0.04% | −2,119−39.4% | Reduced |
| Innovative Asset Advisors Group, LLC | 3,237 | $338.4K | 0.20% | +3,237 | New |
| Palogic Value Management, L.P. | 3,231 | $337.8K | 0.15% | +3,231 | New |
| Tradition Wealth Management, LLC | 3,229 | $337.6K | 0.02% | −168−4.9% | Reduced |
| Impact Capital Partners LLC | 3,226 | $337.3K | 0.10% | −6−0.2% | Reduced |
| Holistic Financial Partners | 3,221 | $336.8K | 0.13% | +491+18.0% | Added |
| Liberty One Investment Management, LLC | 3,218 | $336.4K | 0.03% | +2,123+193.9% | Added |
| Broadway Wealth Solutions, Inc. | 3,205 | $335.1K | 0.17% | +3,205 | New |
| Balboa Wealth Partners | 3,169 | $331.3K | 0.06% | −2,176−40.7% | Reduced |
| Cromwell Holdings LLC | 3,167 | $331.1K | 0.19% | −193−5.7% | Reduced |
| Essex Savings Bank | 3,140 | $328.3K | 0.07% | +99+3.3% | Added |
| Chesley Taft & Associates LLC | 3,135 | $327.8K | 0.01% | −1,325−29.7% | Reduced |
| Centurion Wealth Management LLC | 3,122 | $326.4K | 0.07% | +315+11.2% | Added |
| 1776 Wealth LLC | 3,120 | $326.2K | 0.13% | +250+8.7% | Added |
| Continuum Advisory, LLC | 3,119 | $326.1K | 0.03% | +916+41.6% | Added |
| 6th Street Advisors, LLC | 3,119 | $326.1K | 0.21% | +3,119 | New |
| Acorn Financial Advisory Services Inc | 3,117 | $325.9K | 0.04% | −24−0.8% | Reduced |
| Ameritas Advisory Services, LLC | 3,116 | $325.8K | 0.01% | +518+19.9% | Added |
| Rooted Wealth Advisors, Inc. | 3,265 | $325.6K | 0.09% | +3,265 | New |
| Duncker Streett & Co Inc | 3,110 | $325.2K | 0.06% | −21,540−87.4% | Reduced |
| Bahl & Gaynor Inc | 3,110 | $325.2K | 0.00% | −75−2.4% | Reduced |
| 1015 Capital Partners, LLC | 3,110 | $325.2K | 0.32% | +250+8.7% | Added |
| Cache Advisors, LLC | 3,110 | $325.1K | 0.04% | 00.0% | Unchanged |
| Income Insurance Ltd | 3,105 | $324.6K | 0.22% | 00.0% | Unchanged |
| True North Advisors, LLC | 3,105 | $324.6K | 0.04% | +335+12.1% | Added |
| Chicago Trust Co NA | 3,077 | $321.7K | 0.05% | −2,908−48.6% | Reduced |
| Outlook Wealth Advisors, LLC | 3,076 | $321.6K | 0.08% | −886−22.4% | Reduced |
| Stonebrook Private Inc. | 3,072 | $321.2K | 0.07% | −43−1.4% | Reduced |
| Rydar Equities, Inc. | 3,065 | $320.4K | 0.25% | +1,150+60.1% | Added |
| Accurate Wealth Management, LLC | 3,805 | $316.5K | 0.04% | +1,514+66.1% | Added |
| Mesirow Financial Investment Management, Inc. | 3,026 | $316.3K | 0.01% | +191+6.7% | Added |
| Patron Partners Advisors, LLC | 3,024 | $316.2K | 0.14% | −1,556−34.0% | Reduced |
| Westmount Partners, LLC | 3,020 | $315.7K | 0.08% | +1,535+103.4% | Added |
| Fairvoy Private Wealth, LLC | 3,018 | $315.6K | 0.08% | −16,007−84.1% | Reduced |
| Abc Arbitrage SA | 3,016 | $315.3K | 0.04% | +3,016 | New |
| Integrated Investment Consultants, LLC | 3,011 | $314.8K | 0.07% | +331+12.4% | Added |
| Sonoma Allocations LLC | 3,129 | $314.8K | 0.11% | −837−21.1% | Reduced |
| Strategic Wealth Partners, Ltd. | 2,991 | $312.7K | 0.02% | −6,684−69.1% | Reduced |
| Alvarez & Marsal Private Wealth Partners, LLC | 2,980 | $311.6K | 0.04% | +230+8.4% | Added |
| Dogwood Wealth Management LLC | 2,974 | $310.9K | 0.14% | −526−15.0% | Reduced |
| Asset Advisory Group, Inc. | 2,974 | $310.9K | 0.16% | +349+13.3% | Added |
| Clarus Group, Inc. | 2,973 | $310.8K | 0.11% | +183+6.6% | Added |
| Montecito Bank & Trust | 2,960 | $309.5K | 0.05% | −360−10.8% | Reduced |
| Patton Fund Management, Inc. | 2,959 | $309.4K | 0.05% | +1,634+123.3% | Added |
| Baltimore-Washington Financial Advisors, Inc. | 2,959 | $309.4K | 0.01% | +2,959 | New |
| Calamos Wealth Management LLC | 2,952 | $308.6K | 0.01% | −63,418−95.6% | Reduced |
| HighPoint Advisor Group LLC | 2,939 | $307.3K | 0.01% | −24,627−89.3% | Reduced |
| Values First Advisors, Inc. | 2,924 | $305.8K | 0.16% | −394−11.9% | Reduced |
| RD Lewis Holdings, Inc. | 3,400 | $305.4K | 0.26% | −725−17.6% | Reduced |
| Mirador Capital Partners LP | 2,915 | $304.8K | 0.04% | +32+1.1% | Added |
| Basecamp Wealth Advisors LLC | 2,909 | $304.1K | 0.06% | +121+4.3% | Added |
| Icon Wealth Advisors, LLC | 3,416 | $303.6K | 0.02% | −23,408−87.3% | Reduced |
| Counterpoint Mutual Funds LLC | 2,900 | $303.2K | 0.05% | +960+49.5% | Added |
| OV Management LLC | 2,896 | $302.8K | 0.62% | −4,689−61.8% | Reduced |
| Allred Capital Management, LLC | 2,880 | $301.1K | 0.11% | +60+2.1% | Added |
| Wolff Wiese Magana LLC | 2,875 | $300.6K | 0.17% | −3,890−57.5% | Reduced |
| Champlain Investment Partners, LLC | 2,850 | $298.0K | 0.00% | +925+48.1% | Added |
| LightSquare Wealth Management, LLC | 2,850 | $298.0K | 0.22% | +2,850 | New |
| Provident Living Financial Services, Inc. | 2,847 | $297.7K | 0.33% | −115−3.9% | Reduced |
| Onefund, LLC | 2,854 | $297.0K | 0.19% | −150−5.0% | Reduced |
| Wealth Management Associates, Inc. | 2,830 | $295.9K | 0.10% | +25+0.9% | Added |
| Secure Asset Management, LLC | 2,825 | $295.4K | 0.05% | −791−21.9% | Reduced |
| Nwam LLC | 2,825 | $295.4K | 0.02% | −17−0.6% | Reduced |
| Journey Retirement Planning & Investment Management LLC | 2,824 | $295.2K | 0.26% | −6,796−70.6% | Reduced |
| Meridian Financial Partners LLC | 2,925 | $294.1K | 0.11% | +90+3.2% | Added |
| Legal Advantage Investments, Inc. | 2,800 | $292.7K | 0.15% | +2,800 | New |
| Vivaldi Capital Management, LLC | 2,799 | $292.6K | 0.04% | +102+3.8% | Added |
| Everpar Advisors LLC | 2,792 | $291.9K | 0.10% | +2,792 | New |
| Westerkirk Capital Inc. | 2,776 | $290.2K | 0.03% | 00.0% | Unchanged |
| Laurel Oak Wealth Management, LLC | 2,776 | $290.2K | 0.05% | +1,231+79.7% | Added |
| OneAscent Financial Services LLC | 2,776 | $290.2K | 0.02% | +869+45.6% | Added |
| United Community Bank | 2,775 | $290.1K | 0.10% | +1,270+84.4% | Added |
| QTR Family Wealth, LLC | 3,298 | $289.5K | 0.12% | +3,298 | New |
| Net Worth Advisory Group | 2,768 | $289.4K | 0.06% | −1,172−29.7% | Reduced |
| Palisade Capital Management LLC | 2,763 | $288.9K | 0.01% | +863+45.4% | Added |
| LVW Advisors, LLC | 2,762 | $288.8K | 0.03% | −1,165−29.7% | Reduced |
| Nvest Financial, LLC | 2,760 | $288.6K | 0.11% | +395+16.7% | Added |
| Cary Street Partner Investment Advisory LLC | 2,755 | $288.0K | 0.07% | +663+31.7% | Added |
| Colonial Trust Co | 2,754 | $287.9K | 0.04% | −10,760−79.6% | Reduced |
| Fourth Dimension Wealth, LLC | 2,746 | $287.1K | 0.11% | +2,126+342.9% | Added |
| Shelton Wealth Management, LLC | 2,742 | $286.7K | 0.13% | −2,879−51.2% | Reduced |
| A. D. Beadell Investment Counsel, Inc. | 2,738 | $286.0K | 0.18% | +2,738 | New |
| Financial Perspectives, Inc | 2,725 | $284.9K | 0.08% | 00.0% | Unchanged |
| Leeward Financial Partners, LLC | 2,724 | $284.8K | 0.08% | −332−10.9% | Reduced |
| Csenge Advisory Group | 2,722 | $284.6K | 0.01% | +184+7.2% | Added |
| Livet Wealth, LLC | 2,714 | $283.7K | 0.18% | +1,389+104.8% | Added |
| New Republic Capital, LLC | 2,713 | $283.6K | 0.10% | −730−21.2% | Reduced |