ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Quarry LP | 2,703 | $282.6K | 0.06% | +1,841+213.6% | Added |
| Stratos Wealth Advisors, LLC | 2,695 | $281.8K | 0.02% | −2,595−49.1% | Reduced |
| Mizuho Markets Cayman LP | 2,665 | $278.6K | 0.01% | −26,180−90.8% | Reduced |
| Jackson Thornton Asset Management, LLC | 3,355 | $278.5K | 0.03% | −2,040−37.8% | Reduced |
| Robinhood Asset Management, LLC | 2,663 | $278.5K | 0.02% | −3,108−53.9% | Reduced |
| Texas Capital Bank Wealth Management Services Inc | 2,662 | $278.3K | 0.02% | −1,268−32.3% | Reduced |
| Eurizon SLJ Capital Ltd | 2,661 | $278.2K | 0.13% | −1,354−33.7% | Reduced |
| Kingsbury Capital Investment Advisors LLC | 2,640 | $276.0K | 0.26% | +2,640 | New |
| KFG Wealth Management, LLC | 2,639 | $275.9K | 0.04% | +1,075+68.7% | Added |
| Revisor Wealth Management LLC | 2,636 | $275.6K | 0.08% | +273+11.6% | Added |
| Vickerman Investment Advisors, Inc. | 2,618 | $273.7K | 0.06% | +3+0.1% | Added |
| DeDora Capital, Inc. | 2,610 | $272.9K | 0.07% | +2,610 | New |
| Crown Wealth Group, LLC | 2,594 | $271.2K | 0.08% | +555+27.2% | Added |
| Clear Street Markets LLC | 2,594 | $271.2K | 0.13% | +1,054+68.4% | Added |
| McMahon Financial Advisors, LLC | 2,593 | $271.1K | 0.05% | +258+11.0% | Added |
| Annis Gardner Whiting Capital Advisors, LLC | 2,584 | $270.2K | 0.04% | −8−0.3% | Reduced |
| Exencial Wealth Advisors, LLC | 2,579 | $269.7K | 0.01% | −155−5.7% | Reduced |
| Opes Wealth Management LLC | 2,575 | $269.2K | 0.05% | +110+4.5% | Added |
| Semus Wealth Partners LLC | 2,553 | $266.9K | 0.15% | −27−1.0% | Reduced |
| VisionPoint Advisory Group, LLC | 2,551 | $266.7K | 0.05% | +465+22.3% | Added |
| New England Research & Management, Inc. | 2,550 | $266.6K | 0.11% | +2,550 | New |
| Platform Technology Partners | 2,541 | $265.7K | 0.05% | +2,541 | New |
| Enterprise Financial Services Corp | 2,528 | $264.3K | 0.13% | −305−10.8% | Reduced |
| Covenant Asset Management, LLC | 2,520 | $263.5K | 0.05% | −18,343−87.9% | Reduced |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 2,511 | $262.5K | 0.01% | −621−19.8% | Reduced |
| Victory Financial Group, LLC | 2,508 | $262.2K | 0.03% | +1,143+83.7% | Added |
| Nano Cap New Millennium Growth Fund L P | 2,500 | $261.4K | 0.24% | +2,500 | New |
| Wellington-Altus USA Inc. | 2,632 | $261.3K | 0.15% | +2,167+466.0% | Added |
| Oxford Financial Group Ltd | 2,490 | $260.3K | 0.01% | −570−18.6% | Reduced |
| Adelphi Trust Co | 2,490 | $260.3K | 0.21% | +2,490 | New |
| Onyx Bridge Wealth Group LLC | 2,487 | $260.0K | 0.03% | +52+2.1% | Added |
| Gordian Capital Singapore Pte Ltd | 1,860 | $260.0K | 0.44% | +20+1.1% | Added |
| RiverFront Investment Group, LLC | 2,481 | $259.4K | 0.00% | +71+2.9% | Added |
| Seelaus Asset Management LLC | 2,478 | $259.1K | 0.19% | −1,757−41.5% | Reduced |
| Cary Street Partners Financial LLC | 2,475 | $258.8K | 0.01% | −2,420−49.4% | Reduced |
| a16z Perennial Management, L.P. | 2,475 | $258.8K | 0.02% | +2,475 | New |
| Capital Investment Advisory Services, LLC | 2,461 | $257.3K | 0.02% | −479−16.3% | Reduced |
| Cascades Capital Asset Management, LLC | 2,460 | $257.2K | 0.11% | +1,245+102.5% | Added |
| Congress Park Capital LLC | 2,450 | $256.1K | 0.08% | +655+36.5% | Added |
| Capital Square, LLC | 2,840 | $256.1K | 0.12% | −55−1.9% | Reduced |
| Banque Pictet & Cie SA | 2,445 | $255.6K | 0.00% | −752−23.5% | Reduced |
| Fragasso Group Inc. | 2,495 | $255.5K | 0.02% | +2,495 | New |
| Novare Capital Management LLC | 2,442 | $255.3K | 0.02% | +2,442 | New |
| Red Reef Advisors LLC | 2,440 | $255.1K | 0.27% | +2,440 | New |
| IFC Advisors LLC | 2,431 | $254.2K | 0.04% | −158−6.1% | Reduced |
| Dynamic Wealth Strategies, LLC | 2,426 | $253.6K | 0.15% | −989−29.0% | Reduced |
| Ethos Financial Group, LLC | 2,425 | $253.5K | 0.02% | +765+46.1% | Added |
| Liberty Square Wealth Partners LLC | 2,421 | $253.1K | 0.07% | +31+1.3% | Added |
| Cyndeo Wealth Partners, LLC | 2,414 | $252.4K | 0.01% | +179+8.0% | Added |
| Calton & Associates, Inc. | 2,410 | $251.9K | 0.04% | −295−10.9% | Reduced |
| FSM Wealth Advisors, LLC | 2,408 | $251.8K | 0.03% | +568+30.9% | Added |
| Parisi Gray Wealth Management | 2,407 | $251.6K | 0.06% | −91−3.6% | Reduced |
| Howe & Rusling Inc | 2,402 | $251.1K | 0.02% | −603−20.1% | Reduced |
| Penn Mutual Asset Management, LLC | 2,392 | $250.1K | 1.28% | −2,923−55.0% | Reduced |
| Wedge Capital Management L L P | 2,383 | $249.1K | 0.00% | +2,383 | New |
| Fielder Capital Group LLC | 2,382 | $249.0K | 0.05% | +982+70.1% | Added |
| Redhawk Wealth Advisors, Inc. | 2,374 | $248.2K | 0.03% | −257−9.8% | Reduced |
| Atticus Wealth Management, LLC | 2,371 | $247.9K | 0.07% | −59−2.4% | Reduced |
| Relyea Zuckerberg Hanson LLC | 2,371 | $247.9K | 0.02% | −269−10.2% | Reduced |
| Asset One Wealth Management LLC | 2,475 | $247.8K | 0.03% | +2,475 | New |
| Decision Investments, Inc | 2,370 | $247.8K | 0.28% | +2,370 | New |
| Florida Financial Advisors, LLC | 2,369 | $247.7K | 0.06% | +554+30.5% | Added |
| Sagewood Asset Management LP | 2,369 | $247.7K | 0.08% | +2,369 | New |
| VUB Generali dochodkova spravcovska spolocnost, a.s. | 2,365 | $247.3K | 0.20% | 00.0% | Unchanged |
| Anb Bank | 2,363 | $247.1K | 0.10% | +598+33.9% | Added |
| Clark Capital Management Group, Inc. | 2,350 | $245.7K | 0.00% | −770−24.7% | Reduced |
| Presidio Capital Management, LLC | 2,349 | $245.6K | 0.07% | −46−1.9% | Reduced |
| Morling Financial Advisors, LLC | 2,345 | $245.2K | 0.08% | 00.0% | Unchanged |
| Darwin Advisors, LLC | 2,345 | $245.2K | 0.08% | +1,090+86.9% | Added |
| Boston Private Wealth LLC | 2,340 | $244.6K | 0.02% | −185−7.3% | Reduced |
| New Hampshire Trust | 2,336 | $244.2K | 0.05% | −184−7.3% | Reduced |
| Cornell Pochily Investment Advisors, Inc. | 2,330 | $243.6K | 0.07% | −150−6.0% | Reduced |
| Sovereign Financial Group, Inc. | 2,320 | $242.6K | 0.04% | +443+23.6% | Added |
| Commonwealth Financial Services, LLC | 2,310 | $241.5K | 0.04% | +897+63.5% | Added |
| LCM Capital Management Inc | 2,299 | $240.4K | 0.12% | +44+2.0% | Added |
| Cambient Family Office, LLC | 2,298 | $240.3K | 0.03% | +419+22.3% | Added |
| Womack Financial LLC | 2,280 | $238.4K | 0.18% | +30+1.3% | Added |
| Curated Wealth Partners LLC | 2,278 | $238.2K | 0.03% | −609−21.1% | Reduced |
| Diligent Investors, LLC | 2,275 | $237.9K | 0.06% | +800+54.2% | Added |
| First Business Financial Services, Inc. | 2,270 | $237.3K | 0.02% | +280+14.1% | Added |
| Embree Financial Group | 2,266 | $236.9K | 0.03% | +2,266 | New |
| Birch Financial Group, LLC | 2,265 | $236.8K | 0.14% | +202+9.8% | Added |
| Richard W. Paul & Associates, LLC | 2,254 | $235.7K | 0.08% | +5+0.2% | Added |
| Vanguard National Trust Co | 2,250 | $235.2K | 0.01% | +2,250 | New |
| Abel Hall, LLC | 2,238 | $234.0K | 0.05% | +927+70.7% | Added |
| Provenance Wealth Advisors, LLC | 2,235 | $233.7K | 0.02% | −265−10.6% | Reduced |
| Twin Peaks Wealth Advisors, LLC | 2,233 | $233.5K | 0.06% | +29+1.3% | Added |
| Urban Wealth Management, LLC | 2,232 | $233.4K | 0.24% | −508−18.5% | Reduced |
| Marion Wealth Management | 2,231 | $233.3K | 0.05% | −1,124−33.5% | Reduced |
| North Dallas Bank & Trust Co | 2,230 | $233.1K | 0.16% | 00.0% | Unchanged |
| Northstar Asset Management LLC | 2,225 | $232.6K | 0.05% | +2,225 | New |
| Obermeyer Wood Investment Counsel, LLLP | 2,220 | $232.1K | 0.01% | −60−2.6% | Reduced |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 2,560 | $231.6K | 0.08% | +225+9.6% | Added |
| Martin Capital Advisors, LLP | 2,211 | $231.2K | 0.15% | +211+10.5% | Added |
| Cornerstone Advisory, LLC | 2,210 | $231.1K | 0.02% | +669+43.4% | Added |
| FDx Advisors, Inc. | 2,196 | $230.0K | 0.07% | +2,196 | New |
| Roehl & Yi Investment Advisors, LLC | 2,199 | $229.9K | 0.09% | +2,199 | New |
| Sepio Capital, LP | 2,195 | $229.5K | 0.01% | +205+10.3% | Added |
| Strategic Blueprint, LLC | 2,194 | $229.4K | 0.01% | +239+12.2% | Added |
| ISAM Funds (UK) Ltd | 2,191 | $229.1K | 0.11% | +2,191 | New |