ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Cynosure Management, LLC | 2,190 | $229.0K | 0.03% | −5,755−72.4% | Reduced |
| Centerpoint Advisory Group | 2,190 | $229.0K | 0.17% | −1,225−35.9% | Reduced |
| Fox Hill Wealth Management | 2,188 | $228.8K | 0.11% | +2,188 | New |
| Farmers & Merchants Trust Co of Long Beach | 2,183 | $228.2K | 0.05% | +2,183 | New |
| MBE Wealth Management, LLC | 2,178 | $227.7K | 0.09% | +763+53.9% | Added |
| Fund Advisors of America Inc | 2,177 | $227.6K | 0.23% | −1,133−34.2% | Reduced |
| DLK Investment Management, LLC | 2,175 | $227.4K | 0.09% | +2,175 | New |
| Riverstone Advisors, LLC | 2,171 | $227.0K | 0.11% | +481+28.5% | Added |
| Flatrock Wealth Partners LLC | 2,161 | $225.9K | 0.10% | +302+16.2% | Added |
| FLC Capital Advisors | 2,145 | $224.3K | 0.04% | −236−9.9% | Reduced |
| Falcon Wealth Planning | 2,145 | $224.3K | 0.02% | +2,145 | New |
| Family Wealth Partners, LLC | 2,140 | $223.7K | 0.08% | +2,140 | New |
| YANKCOM Partnership | 2,136 | $223.3K | 0.09% | −264−11.0% | Reduced |
| Arista Wealth Management, LLC | 2,133 | $223.0K | 0.03% | +103+5.1% | Added |
| Mirabella Financial Services LLP | 2,133 | $223.0K | 0.02% | +2,133 | New |
| Investment Research Partners LLC | 2,133 | $223.0K | 0.09% | +2,133 | New |
| Global Assets Advisory, LLC | 2,130 | $222.7K | 0.07% | −555−20.7% | Reduced |
| Summitry LLC | 2,127 | $222.4K | 0.01% | +2,127 | New |
| Wesbanco Bank Inc | 2,115 | $221.1K | 0.01% | −575−21.4% | Reduced |
| Sandy Cove Advisors, LLC | 2,110 | $220.6K | 0.07% | +100+5.0% | Added |
| Prentice Wealth Management LLC | 2,107 | $220.3K | 0.05% | +210+11.1% | Added |
| Highline Wealth Partners LLC | 2,101 | $219.7K | 0.06% | −519−19.8% | Reduced |
| SGL Investment Advisors, Inc. | 2,399 | $219.5K | 0.08% | +54+2.3% | Added |
| Migdal Insurance & Financial Holdings Ltd. | 2,091 | $218.6K | 0.00% | −3,149−60.1% | Reduced |
| Wealth Effects LLC | 2,090 | $218.5K | 0.08% | +2,090 | New |
| Acorns Advisers, LLC | 2,087 | $218.0K | 0.00% | +723+53.0% | Added |
| Regent Peak Wealth Advisors LLC | 2,067 | $216.1K | 0.04% | −13−0.6% | Reduced |
| Banco BTG Pactual S.A. | 2,067 | $216.1K | 0.04% | +2,067 | New |
| Adell Harriman & Carpenter Inc | 2,060 | $215.4K | 0.01% | −3,100−60.1% | Reduced |
| Inspirion Wealth Advisors, LLC | 2,060 | $215.4K | 0.03% | +2,060 | New |
| Pinnacle Bancorp, Inc. | 2,050 | $214.3K | 0.06% | −135−6.2% | Reduced |
| Lewis Asset Management, LLC | 2,046 | $213.9K | 0.09% | −2,741−57.3% | Reduced |
| E&G Advisors, LP | 2,045 | $213.8K | 0.05% | +80+4.1% | Added |
| Seven Mile Advisory | 2,036 | $212.9K | 0.15% | +189+10.2% | Added |
| Johnson Financial Group, Inc. | 2,035 | $212.8K | 0.01% | −680−25.0% | Reduced |
| Perfromance Wealth Partners, LLC | 2,027 | $211.9K | 0.01% | −4,425−68.6% | Reduced |
| SIH Partners, LLLP | 2,022 | $211.4K | 0.01% | +2,022 | New |
| David J Yvars Group | 2,020 | $211.2K | 0.12% | +100+5.2% | Added |
| Zinnia Wealth Advisory, LLC | 2,010 | $210.1K | 0.24% | +450+28.8% | Added |
| Powell Investment Advisors, LLC | 2,005 | $209.6K | 0.07% | 00.0% | Unchanged |
| Great Lakes Advisors, LLC | 2,002 | $209.3K | 0.00% | −162−7.5% | Reduced |
| Huntleigh Advisors, Inc. | 2,001 | $209.2K | 0.04% | −2,544−56.0% | Reduced |
| North Berkeley Wealth Management, LLC | 2,000 | $209.1K | 0.11% | 00.0% | Unchanged |
| Facet Wealth, Inc. | 1,993 | $208.4K | 0.00% | +1,993 | New |
| Riversedge Advisors, LLC | 1,982 | $207.2K | 0.03% | −664−25.1% | Reduced |
| ProCore Advisors, LLC | 1,980 | $207.0K | 0.32% | −76−3.7% | Reduced |
| Avail Investment Partners, LLC | 1,970 | $206.0K | 0.22% | +1,970 | New |
| Trueblood Wealth Management, LLC | 1,970 | $206.0K | 0.08% | −1,265−39.1% | Reduced |
| Joel Isaacson & Co., LLC | 1,970 | $206.0K | 0.01% | +405+25.9% | Added |
| JT Stratford LLC | 1,968 | $205.8K | 0.03% | +168+9.3% | Added |
| Robertson Stephens Wealth Management, LLC | 1,962 | $205.1K | 0.01% | +1,962 | New |
| Bernicke Wealth Management, Ltd. | 1,959 | $204.8K | 0.03% | −610−23.7% | Reduced |
| Independent Wealth Network Inc. | 1,955 | $204.4K | 0.06% | +1,955 | New |
| Parus Finance (UK) Ltd | 1,948 | $203.7K | 0.06% | +1,948 | New |
| Clear Wave Wealth Management LLC | 1,927 | $201.5K | 0.05% | +1,927 | New |
| Three Arch Wealth Management LLC | 1,925 | $201.3K | 0.04% | 00.0% | Unchanged |
| Nautilus Advisors LLC | 1,923 | $201.1K | 0.14% | +258+15.5% | Added |
| RKL Wealth Management LLC | 1,920 | $200.7K | 0.02% | −70−3.5% | Reduced |
| AMG Asset Management Group, Inc. | 1,917 | $200.4K | 0.16% | +1,917 | New |
| Ariadne Wealth Management, LP | 1,913 | $200.0K | 0.09% | +1,913 | New |
| NorthRock Partners, LLC | 1,878 | $196.4K | 0.00% | +516+37.9% | Added |
| DHJJ Financial Advisors, Ltd. | 1,855 | $193.9K | 0.06% | 00.0% | Unchanged |
| Toth Financial Advisory Corp | 1,846 | $193.0K | 0.02% | +796+75.8% | Added |
| Orion Capital Management LLC | 1,830 | $191.3K | 0.07% | +30+1.7% | Added |
| Archetype Wealth Partners | 1,816 | $190.0K | 0.02% | +1,816 | New |
| MidFirst Bank | 1,815 | $189.8K | 0.02% | −1,030−36.2% | Reduced |
| Financial Consulate, Inc | 1,809 | $189.1K | 0.02% | −1,371−43.1% | Reduced |
| Caldwell Trust Co | 1,788 | $186.9K | 0.02% | −1,216−40.5% | Reduced |
| SFMG, LLC | 1,785 | $186.7K | 0.01% | +1,785 | New |
| Archer Investment Corp | 1,775 | $185.6K | 0.04% | +1,475+491.7% | Added |
| One River Asset Management, LLC | 1,762 | $184.2K | 0.63% | −21,187−92.3% | Reduced |
| Ankerstar Wealth, LLC | 1,750 | $183.0K | 0.19% | −935−34.8% | Reduced |
| Westfuller Advisors, LLC | 1,749 | $182.8K | 0.08% | −794−31.2% | Reduced |
| Anchor Investment Management, LLC | 1,698 | $177.5K | 0.01% | −5,657−76.9% | Reduced |
| State of Wyoming | 1,688 | $176.5K | 0.02% | +1,317+355.0% | Added |
| Boreal Capital Management LLC | 1,660 | $173.6K | 0.15% | +50+3.1% | Added |
| J.Safra Asset Management Corp | 1,645 | $172.0K | 0.01% | +20+1.2% | Added |
| Kimelman & Baird, LLC | 1,645 | $172.0K | 0.01% | +1,640+32,800.0% | Added |
| Paradigm Asset Management Co LLC | 1,500 | $156.8K | 0.04% | 00.0% | Unchanged |
| Avalon Trust Co | 1,426 | $149.1K | 0.01% | −108,509−98.7% | Reduced |
| Comprehensive Financial Planning, Inc. | 1,424 | $148.9K | 0.10% | −1,761−55.3% | Reduced |
| Roble, Belko & Company, Inc | 1,400 | $146.0K | 0.02% | 00.0% | Unchanged |
| Owl Creek Wealth Partners LLC | 1,320 | $138.0K | 0.05% | +1,320 | New |
| Hanson & Doremus Investment Management | 1,320 | $138.0K | 0.02% | −165−11.1% | Reduced |
| AdvisorNet Financial, Inc | 1,313 | $137.3K | 0.01% | +640+95.1% | Added |
| Root Financial Partners, LLC | 1,313 | $137.3K | 0.01% | +735+127.2% | Added |
| Coastline Trust Co | 1,310 | $137.0K | 0.01% | −1,310−50.0% | Reduced |
| Elkhorn Partners Limited Partnership | 1,300 | $135.9K | 0.09% | +1,300 | New |
| Manchester Capital Management LLC | 1,291 | $135.0K | 0.02% | −419−24.5% | Reduced |
| Acropolis Investment Management, LLC | 1,285 | $134.3K | 0.01% | +1,285 | New |
| Dunhill Financial, LLC | 1,275 | $133.4K | 0.03% | +954+297.2% | Added |
| Virtus ETF Advisers LLC | 1,270 | $132.8K | 0.06% | −270−17.5% | Reduced |
| Western Pacific Wealth Management, LP | 1,236 | $129.2K | 0.13% | +216+21.2% | Added |
| Evelyn Partners Asset Management Ltd | 1,220 | $127.6K | 0.03% | 00.0% | Unchanged |
| Hazlett, Burt & Watson, Inc. | 1,232 | $127.0K | 0.04% | −953−43.6% | Reduced |
| SJS Investment Consulting Inc. | 1,175 | $122.8K | 0.02% | +420+55.6% | Added |
| Intesa Sanpaolo S.p.A. | 1,145 | $121.6K | 0.01% | −60,603−98.1% | Reduced |
| Medallion Wealth Advisors, LLC | 1,147 | $119.9K | 0.04% | +512+80.6% | Added |
| WealthCollab, LLC | 1,140 | $119.2K | 0.05% | −25−2.1% | Reduced |
| Hollencrest Capital Management | 1,135 | $118.7K | 0.00% | +500+78.7% | Added |