ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Covestor Ltd | 1,129 | $118.0K | 0.08% | −423−27.3% | Reduced |
| MCF Advisors LLC | 1,122 | $117.3K | 0.01% | +739+193.0% | Added |
| North Star Investment Management Corp. | 1,116 | $116.7K | 0.01% | +1,016+1,016.0% | Added |
| Financial Life Planners | 1,080 | $112.9K | 0.09% | −740−40.7% | Reduced |
| S.A. Mason LLC | 1,080 | $112.9K | 0.04% | +35+3.3% | Added |
| CoreCap Advisors, LLC | 1,050 | $109.8K | 0.00% | +220+26.5% | Added |
| True Wealth Design, LLC | 1,050 | $109.8K | 0.03% | +409+63.8% | Added |
| SHP Wealth Management | 1,048 | $109.6K | 0.01% | +68+6.9% | Added |
| Limestone Investment Advisors LP | 1,030 | $107.7K | 0.05% | +380+58.5% | Added |
| DiNuzzo Private Wealth, Inc. | 1,023 | $107.0K | 0.01% | −7−0.7% | Reduced |
| Prosperity Bancshares Inc | 1,012 | $105.8K | 0.08% | −348−25.6% | Reduced |
| Berbice Capital Management LLC | 1,000 | $104.5K | 0.07% | −18,435−94.9% | Reduced |
| Crux Wealth Advisors | 1,000 | $104.5K | 0.04% | +1,000 | New |
| Bartlett & Co. Wealth Management LLC | 1,103 | $101.4K | 0.00% | +253+29.8% | Added |
| Wall Street Financial Group, Inc. | 970 | $101.4K | 0.06% | +970 | New |
| Dixon Mitchell Investment Counsel Inc. | 960 | $100.4K | 0.00% | 00.0% | Unchanged |
| Farmers & Merchants Investments Inc | 960 | $100.4K | 0.00% | +140+17.1% | Added |
| Pin Oak Investment Advisors Inc | 959 | $100.0K | 0.07% | +149+18.4% | Added |
| Morse Asset Management, Inc | 956 | $100.0K | 0.02% | −4,024−80.8% | Reduced |
| Napier Financial, LLC | 945 | $98.8K | 0.02% | +945 | New |
| Trust Co of Toledo NA | 940 | $98.3K | 0.01% | −3,062−76.5% | Reduced |
| Private Wealth Asset Management, LLC | 940 | $98.3K | 0.01% | −5−0.5% | Reduced |
| Atlantic Edge Private Wealth Management, LLC | 890 | $93.0K | 0.02% | +815+1,086.7% | Added |
| MV Capital Management, Inc. | 876 | $91.6K | 0.01% | −544−38.3% | Reduced |
| Investors Research Corp | 865 | $90.4K | 0.02% | +10+1.2% | Added |
| Addison Advisors LLC | 857 | $89.6K | 0.02% | −75−8.0% | Reduced |
| TD Capital Management LLC | 855 | $89.4K | 0.01% | +70+8.9% | Added |
| Rossby Financial, LCC | 851 | $88.5K | 0.02% | +114+15.5% | Added |
| Tidemark, LLC | 825 | $86.3K | 0.02% | −605−42.3% | Reduced |
| JPL Wealth Management, LLC | 814 | $85.1K | 0.02% | +814 | New |
| Pittenger & Anderson Inc | 790 | $82.6K | 0.00% | −152,776−99.5% | Reduced |
| Bay Harbor Wealth Management, LLC | 767 | $80.2K | 0.02% | −43−5.3% | Reduced |
| Arlington Trust Co LLC | 764 | $79.9K | 0.01% | +324+73.6% | Added |
| Keating Financial Advisory Services, Inc. | 756 | $79.0K | 0.01% | +14+1.9% | Added |
| Steigerwald, Gordon & Koch Inc. | 730 | $76.3K | 0.01% | −50−6.4% | Reduced |
| Moisand Fitzgerald Tamayo, LLC | 730 | $76.3K | 0.01% | 00.0% | Unchanged |
| MB, Levis & Associates, LLC | 725 | $75.8K | 0.03% | 00.0% | Unchanged |
| Salomon & Ludwin, LLC | 738 | $75.3K | 0.01% | +473+178.5% | Added |
| Ameliora Wealth Management Ltd. | 710 | $74.2K | 0.02% | 00.0% | Unchanged |
| Hilton Head Capital Partners, LLC | 710 | $74.2K | 0.04% | +200+39.2% | Added |
| Richardson Financial Services Inc. | 705 | $73.7K | 0.05% | +480+213.3% | Added |
| Activest Wealth Management | 701 | $73.3K | 0.01% | +231+49.1% | Added |
| GHP Investment Advisors, Inc. | 673 | $70.3K | 0.00% | −95−12.4% | Reduced |
| Hilltop National Bank | 672 | $70.3K | 0.02% | −1,978−74.6% | Reduced |
| Truvestments Capital LLC | 653 | $68.3K | 0.01% | −52−7.4% | Reduced |
| StepStone Group LP | 638 | $66.7K | 0.03% | −14,954−95.9% | Reduced |
| Cornerstone Planning Group LLC | 711 | $65.4K | 0.01% | +101+16.6% | Added |
| Lodestone Wealth Management LLC | 623 | $65.1K | 0.03% | +453+266.5% | Added |
| Vega Investment Solutions | 615 | $64.3K | 0.02% | 00.0% | Unchanged |
| Strategic Advocates LLC | 580 | $60.6K | 0.27% | −15,284−96.3% | Reduced |
| Evolution Wealth Management Inc. | 560 | $58.5K | 0.04% | +380+211.1% | Added |
| Synergy Investment Management, LLC | 551 | $57.6K | 0.02% | +551 | New |
| RWM Asset Management, LLC | 545 | $57.0K | 0.01% | +545 | New |
| Prestige Wealth Management Group LLC | 538 | $56.2K | 0.01% | −72−11.8% | Reduced |
| West Branch Capital LLC | 535 | $55.9K | 0.01% | 00.0% | Unchanged |
| Harbor Investment Advisory, LLC | 535 | $55.9K | 0.00% | −2,075−79.5% | Reduced |
| Atlantic Trust, LLC | 533 | $55.7K | 0.01% | −19,016−97.3% | Reduced |
| Osterweis Capital Management Inc | 525 | $54.9K | 0.00% | −960−64.6% | Reduced |
| Whipplewood Advisors, LLC | 525 | $54.9K | 0.03% | +485+1,212.5% | Added |
| Capital Advisors, Ltd. LLC | 516 | $54.0K | 0.01% | +104+25.2% | Added |
| Meeder Asset Management Inc | 516 | $53.9K | 0.00% | −184−26.3% | Reduced |
| Portus Wealth Advisors, LLC | 510 | $53.3K | 0.05% | +510 | New |
| 1620 Investment Advisors, Inc. | 502 | $52.5K | 0.04% | +22+4.6% | Added |
| Peck Wealth Management, LLC | 500 | $52.3K | 0.05% | 00.0% | Unchanged |
| Atwood & Palmer Inc | 500 | $52.3K | 0.00% | +500 | New |
| REAP Financial Group, LLC | 498 | $52.1K | 0.01% | +373+298.4% | Added |
| Pension & Wealth Management Advisors, Inc. | 480 | $50.2K | 0.01% | +467+3,592.3% | Added |
| Cheviot Value Management, LLC | 475 | $49.7K | 0.00% | +475 | New |
| Sankala Group LLC | 500 | $49.6K | 0.04% | 00.0% | Unchanged |
| Golden State Wealth Management, LLC | 463 | $48.4K | 0.01% | +181+64.2% | Added |
| Bell Investment Advisors, Inc | 461 | $48.2K | 0.01% | −29−5.9% | Reduced |
| Bogart Wealth, LLC | 449 | $47.0K | 0.00% | +74+19.7% | Added |
| University of Texas/Texas Am Investment Managment Co | 444 | $46.4K | 0.01% | 00.0% | Unchanged |
| Meramec Financial Planners, LLC | 460 | $45.9K | 0.02% | 00.0% | Unchanged |
| WPG Advisers, LLC | 433 | $45.3K | 0.03% | +6+1.4% | Added |
| TFC Financial Management | 419 | $43.8K | 0.01% | −446−51.6% | Reduced |
| Barnes Dennig Private Wealth Management LLC | 407 | $42.6K | 0.04% | +407 | New |
| Avion Wealth | 407 | $42.0K | 0.01% | +229+128.7% | Added |
| First United Bank Trust | 400 | $41.8K | 0.01% | −4,225−91.4% | Reduced |
| Intentional Wealth Strategies, LLC | 395 | $41.3K | 0.04% | +395 | New |
| Barrett & Company, Inc. | 390 | $40.8K | 0.01% | 00.0% | Unchanged |
| Main Street Group, LTD | 385 | $40.3K | 0.01% | +385 | New |
| Atlas Capital Advisors LLC | 385 | $40.3K | 0.00% | +375+3,750.0% | Added |
| Silver Grove Financial Group, Inc. | 375 | $39.2K | 0.03% | +375 | New |
| Wilkerson Advisory Group LLC | 367 | $38.4K | 0.01% | −2,712−88.1% | Reduced |
| Wellington Grp LLC | 367 | $38.4K | 0.01% | −98−21.1% | Reduced |
| Timothy G. Youngquist 2020 Irrevocable Trust | 367 | $38.4K | 0.02% | +367 | New |
| Joseph Group Capital Management | 366 | $38.3K | 0.01% | +282+335.7% | Added |
| Disciplina Capital Management LLC | 360 | $37.6K | 0.00% | 00.0% | Unchanged |
| Smallwood Wealth Investment Management, LLC | 360 | $37.6K | 0.02% | +100+38.5% | Added |
| Centerpoint Advisors, LLC | 350 | $37.0K | 0.01% | 00.0% | Unchanged |
| Brown, Lisle/Cummings, Inc. | 353 | $36.9K | 0.01% | +117+49.6% | Added |
| Solstein Capital, LLC | 350 | $36.6K | 0.02% | −120−25.5% | Reduced |
| Kemnay Advisory Services Inc. | 347 | $36.3K | 0.01% | −68−16.4% | Reduced |
| Mechanics Financial Corp | 335 | $35.0K | 0.01% | 00.0% | Unchanged |
| Princeton Global Asset Management LLC | 330 | $34.5K | 0.01% | −75−18.5% | Reduced |
| Bollard Group LLC | 325 | $34.0K | 0.00% | −215−39.8% | Reduced |
| PlanVest Financial, Inc | 324 | $33.9K | 0.03% | +324 | New |
| Anfield Capital Management, LLC | 320 | $33.5K | 0.01% | +320 | New |
| N.E.W. Advisory Services LLC | 315 | $32.9K | 0.00% | 00.0% | Unchanged |