ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| TopTier Wealth Management, LLC | 315 | $32.9K | 0.02% | +315 | New |
| Trust Co | 314 | $32.8K | 0.00% | +64+25.6% | Added |
| RMG Wealth Management LLC | 354 | $32.4K | 0.00% | +14+4.1% | Added |
| Horizon Bancorp Inc | 305 | $32.0K | 0.02% | −1,278−80.7% | Reduced |
| Perkins Coie Trust Co | 300 | $31.4K | 0.01% | 00.0% | Unchanged |
| Asset Planning,Inc | 300 | $31.4K | 0.02% | 00.0% | Unchanged |
| Albion Financial Group | 297 | $31.1K | 0.00% | +127+74.7% | Added |
| Deseret Mutual Benefit Administrators | 297 | $31.1K | 0.01% | +140+89.2% | Added |
| NFJ Investment Group, LLC | 295 | $30.8K | 0.00% | +175+145.8% | Added |
| GoalVest Advisory LLC | 290 | $30.3K | 0.01% | −125−30.1% | Reduced |
| Wall Street Access Asset Management, LLC | 254 | $30.3K | 0.01% | −16−5.9% | Reduced |
| American Capital Advisory, LLC | 289 | $30.2K | 0.01% | +12+4.3% | Added |
| Mountain Hill Investment Partners Corp. | 285 | $29.8K | 0.02% | +285 | New |
| CrossGen Wealth, LLC | 282 | $29.5K | 0.03% | +282 | New |
| First Command Advisory Services, Inc. | 275 | $28.8K | 0.00% | +135+96.4% | Added |
| Key Financial Inc | 275 | $28.8K | 0.01% | +35+14.6% | Added |
| Wealth Preservation Advisors, LLC | 272 | $28.4K | 0.02% | −1,928−87.6% | Reduced |
| High Note Wealth, LLC | 270 | $28.2K | 0.01% | +52+23.9% | Added |
| Center for Financial Planning, Inc. | 265 | $27.7K | 0.00% | −725−73.2% | Reduced |
| JFS Wealth Advisors, LLC | 264 | $27.6K | 0.00% | −315−54.4% | Reduced |
| Proathlete Wealth Management LLC | 262 | $27.4K | 0.01% | +7+2.7% | Added |
| Indiana Trust & Investment Management CO | 255 | $26.7K | 0.01% | 00.0% | Unchanged |
| Bernard Wealth Management Corp. | 250 | $26.1K | 0.01% | −120−32.4% | Reduced |
| Old Second National Bank of Aurora | 250 | $26.1K | 0.01% | 00.0% | Unchanged |
| Vision Financial Markets LLC | 250 | $26.1K | 0.03% | 00.0% | Unchanged |
| Ramirez Asset Management, Inc. | 250 | $26.1K | 0.00% | −250−50.0% | Reduced |
| Strategic Investment Solutions, Inc. | 250 | $26.1K | 0.01% | +100+66.7% | Added |
| Investment Research & Advisory Group, Inc. | 245 | $25.6K | 0.01% | 00.0% | Unchanged |
| Longview Financial Advisors LLC | 245 | $25.6K | 0.01% | 00.0% | Unchanged |
| Creative Financial Designs Inc | 245 | $25.6K | 0.00% | +155+172.2% | Added |
| Ameriflex Group, Inc. | 245 | $25.6K | 0.01% | +180+276.9% | Added |
| Abound Wealth Management | 237 | $24.8K | 0.01% | −104−30.5% | Reduced |
| Private Wealth Management Group, LLC | 236 | $24.7K | 0.01% | +1+0.4% | Added |
| Axiom Investment Management LLC | 233 | $24.4K | 0.02% | +233 | New |
| Southern Michigan Bank & Trust | 232 | $24.3K | 0.01% | +232 | New |
| Byrne Asset Management LLC | 223 | $23.3K | 0.01% | −52−18.9% | Reduced |
| City Holding Co | 221 | $23.1K | 0.00% | 00.0% | Unchanged |
| Thurston, Springer, Miller, Herd & Titak, Inc. | 220 | $23.0K | 0.01% | −28−11.3% | Reduced |
| Hartford Financial Management Inc. | 215 | $22.5K | 0.01% | 00.0% | Unchanged |
| Signature Equity Partners, LLC | 215 | $22.5K | 0.01% | −75−25.9% | Reduced |
| DAGCO, Inc. | 210 | $22.0K | 0.00% | 00.0% | Unchanged |
| Oakworth Capital, Inc. | 205 | $21.4K | 0.00% | 00.0% | Unchanged |
| Hickory Point Bank & Trust | 205 | $21.4K | 0.01% | +205 | New |
| Sachetta, LLC | 204 | $21.3K | 0.01% | −106−34.2% | Reduced |
| Legend Capital Advisors LLC | 200 | $20.9K | 0.01% | +200 | New |
| DT Investment Partners, LLC | 195 | $20.4K | 0.00% | 00.0% | Unchanged |
| Forum Finance Group S.A. | 250 | $20.0K | 0.01% | +250 | New |
| Kilter Group LLC | 190 | $19.9K | 0.01% | +40+26.7% | Added |
| Chilton Capital Management LLC | 185 | $19.3K | 0.00% | −95−33.9% | Reduced |
| United Financial Planning Group LLC | 180 | $18.8K | 0.01% | +70+63.6% | Added |
| Geneos Wealth Management Inc. | 179 | $18.7K | 0.00% | +59+49.2% | Added |
| Caldwell Sutter Capital, Inc. | 176 | $18.4K | 0.01% | +51+40.8% | Added |
| Plante Moran Financial Advisors, LLC | 175 | $18.3K | 0.00% | +70+66.7% | Added |
| Raffa Wealth Management, LLC | 172 | $18.0K | 0.00% | +2+1.2% | Added |
| Marquette Asset Management, LLC | 172 | $18.0K | 0.00% | +172 | New |
| Bravera Wealth | 170 | $17.8K | 0.01% | +135+385.7% | Added |
| Crewe Advisors LLC | 168 | $17.6K | 0.00% | +80+90.9% | Added |
| Measured Wealth Private Client Group, LLC | 165 | $17.3K | 0.00% | 00.0% | Unchanged |
| Valued Wealth Advisors LLC | 164 | $17.1K | 0.01% | +29+21.5% | Added |
| Strive Financial Group ,LLC | 164 | $17.0K | 0.01% | +139+556.0% | Added |
| Blueline Advisors LLC | 160 | $16.7K | 0.01% | 00.0% | Unchanged |
| Noble Wealth Management PBC | 160 | $16.7K | 0.01% | 00.0% | Unchanged |
| Financial Management Professionals, Inc. | 157 | $16.4K | 0.00% | −358−69.5% | Reduced |
| Atomic Invest LLC | 154 | $16.1K | 0.01% | +93+152.5% | Added |
| Stephenson National Bank & Trust | 150 | $15.7K | 0.00% | −280−65.1% | Reduced |
| LFA - Lugano Financial Advisors SA | 150 | $15.7K | 0.01% | −30−16.7% | Reduced |
| Cornerstone Financial Management LLC | 147 | $15.4K | 0.01% | +22+17.6% | Added |
| Bank of Jackson Hole Trust | 146 | $15.3K | 0.01% | −19−11.5% | Reduced |
| Bangor Savings Bank | 145 | $15.2K | 0.00% | 00.0% | Unchanged |
| Ogorek Anthony Joseph | 149 | $15.0K | 0.00% | +69+86.3% | Added |
| FNY Investment Advisers, LLC | 150 | $15.0K | 0.01% | +150 | New |
| JNBA Financial Advisors | 141 | $14.7K | 0.00% | +111+370.0% | Added |
| Swiss Re Ltd | 140 | $14.6K | 0.09% | 00.0% | Unchanged |
| IAG Wealth Partners, LLC | 140 | $14.6K | 0.00% | +50+55.6% | Added |
| Ares Financial Consulting, LLC | 140 | $14.6K | 0.01% | −80−36.4% | Reduced |
| Fortitude Family Office, LLC | 139 | $14.5K | 0.00% | −611−81.5% | Reduced |
| First PREMIER Bank | 130 | $14.0K | 0.00% | −20−13.3% | Reduced |
| Birchwood Financial Partners, Inc. | 126 | $13.2K | 0.01% | +21+20.0% | Added |
| Syntax Research, Inc. | 125 | $13.1K | 0.01% | 00.0% | Unchanged |
| Sittner & Nelson, LLC | 125 | $13.1K | 0.00% | 00.0% | Unchanged |
| Heritage Wealth Advisors | 125 | $13.1K | 0.00% | +75+150.0% | Added |
| Vermillion Wealth Management, Inc. | 120 | $12.5K | 0.00% | +5+4.3% | Added |
| SOA Wealth Advisors, LLC. | 12,415 | $12.4K | 0.00% | 00.0% | Unchanged |
| BOK Financial Private Wealth, Inc. | 115 | $12.0K | 0.00% | −3,575−96.9% | Reduced |
| Millstone Evans Group, LLC | 115 | $12.0K | 0.01% | −50−30.3% | Reduced |
| E Fund Management (Hong Kong) Co., Ltd. | 111 | $11.6K | 0.01% | −981−89.8% | Reduced |
| Missouri Trust & Investment Co | 110 | $11.5K | 0.00% | +45+69.2% | Added |
| Retirement Wealth Solutions LLC | 106 | $11.1K | 0.01% | −174−62.1% | Reduced |
| Cedar Mountain Advisors, LLC | 106 | $11.1K | 0.00% | −4−3.6% | Reduced |
| Stance Capital LLC | 104 | $10.9K | 0.01% | −7,946−98.7% | Reduced |
| Bare Financial Services, Inc | 102 | $10.7K | 0.00% | +52+104.0% | Added |
| LM Advisors LLC | 1,113 | $10.6K | 0.22% | +906+437.7% | Added |
| Hughes Financial Services, LLC | 101 | $10.6K | 0.00% | +32+46.4% | Added |
| Armstrong Advisory Group, Inc | 100 | $10.5K | 0.00% | −245−71.0% | Reduced |
| Centennial Bank | 100 | $10.5K | 0.00% | 00.0% | Unchanged |
| First Financial Corp | 100 | $10.5K | 0.00% | +50+100.0% | Added |
| Founders Capital Management | 100 | $10.5K | 0.01% | +100 | New |
| SWAN Capital LLC | 98 | $10.2K | 0.00% | +3+3.2% | Added |
| Rachor Investment Advisory Services, LLC | 97 | $10.1K | 0.01% | +2+2.1% | Added |
| Legacy Wealth Managment, LLC | 95 | $9.93K | 0.00% | +15+18.8% | Added |