ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2026

Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 2,212; −76 vs. Q4 2025
Shares held: 864.4M; +79.4M (+10.1%) vs. Q4 2025
Total value: $90.5B; −$30.0B (−24.9%) vs. Q4 2025
New holders: 296; 1,042 more added
Sold out: 372; 744 more reduced

37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2026: 2,212 institutions

Value heldQ1 2026: $90.5B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,212	$90.5B
Q4 2025	2,325	$138.5B
Q3 2025	2,248	$164.4B
Q2 2025	2,297	$187.2B
Q1 2025	2,166	$145.0B
Q4 2024	2,261	$194.6B
Q3 2024	1,944	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q1 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.

Institutions holding NOW in Q1 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
Robinswood Financial LLC	95	$9.93K	0.00%	−25−20.8%	Reduced
Delta Asset Management LLC	95	$9.93K	0.00%	00.0%	Unchanged
JCIC Asset Management Inc.	95	$9.93K	0.00%	00.0%	Unchanged
Hurley Capital, LLC	95	$9.93K	0.01%	00.0%	Unchanged
Red Tortoise LLC	95	$9.93K	0.00%	00.0%	Unchanged
Walsh & Associates, LLC	95	$9.93K	0.01%	00.0%	Unchanged
Principia Wealth Advisory, LLC	94	$9.83K	0.01%	+36+62.1%	Added
First Pacific Financial	93	$9.72K	0.00%	+3+3.3%	Added
NVWM, LLC	90	$9.41K	0.00%	−5,134−98.3%	Reduced
Battery Global Advisors, LLC	90	$9.41K	0.01%	−3,940−97.8%	Reduced
Mark Sheptoff Financial Planning, LLC	100	$9.20K	0.00%	00.0%	Unchanged
Richardson Capital Management LLC	85	$8.89K	0.00%	+85	New
Front Row Advisors LLC	81	$8.47K	0.00%	+81	New
Torren Management, LLC	80	$8.36K	0.00%	−160−66.7%	Reduced
HHM Wealth Advisors, LLC	80	$8.36K	0.00%	00.0%	Unchanged
Osbon Capital Management LLC	80	$8.36K	0.01%	00.0%	Unchanged
Frazier Financial Advisors, LLC	79	$8.30K	0.00%	+79	New
Key Capital Management, INC	79	$8.26K	0.01%	+29+58.0%	Added
Coston, McIsaac & Partners	85	$8.00K	0.00%	00.0%	Unchanged
Operose Advisors LLC	76	$7.95K	0.00%	+56+280.0%	Added
Bayban	75	$7.84K	0.01%	+55+275.0%	Added
Benson Wealth Management INC	75	$7.84K	0.01%	+75	New
Altshuler Shaham Ltd	71	$7.42K	0.00%	−15−17.4%	Reduced
Copia Wealth Management	70	$7.32K	0.01%	−80−53.3%	Reduced
Clark Wealth Partners	69	$7.21K	0.00%	−37−34.9%	Reduced
Quaker Wealth Management, LLC	68	$7.11K	0.00%	−144−67.9%	Reduced
USA Financial Portformulas Corp	67	$7.00K	0.00%	+12+21.8%	Added
Clal Insurance Enterprises Holdings Ltd	65	$7.00K	0.00%	−5−7.1%	Reduced
Quest 10 Wealth Builders, Inc.	65	$6.80K	0.01%	−5−7.1%	Reduced
Virginia Estate & Retirement Planning Advisors Inc.	65	$6.80K	0.03%	+65	New
Olistico Wealth, LLC	60	$6.27K	0.00%	00.0%	Unchanged
Burk Holdings LLC	60	$6.27K	0.00%	+60	New
Cranbrook Wealth Management, LLC	59	$6.14K	0.00%	00.0%	Unchanged
S&T Bank	57	$5.96K	0.00%	+37+185.0%	Added
McGuire Capital Advisors Inc	56	$5.86K	0.00%	−22−28.2%	Reduced
VSM Wealth Advisory, LLC	55	$5.75K	0.00%	00.0%	Unchanged
Rialto Wealth Management, LLC	53	$5.54K	0.00%	+36+211.8%	Added
Strengthening Families & Communities, LLC	50	$5.23K	0.00%	−230−82.1%	Reduced
Pacific Center for Financial Services	50	$5.23K	0.00%	+40+400.0%	Added
Berkshire Capital Holdings Inc	50	$5.23K	0.00%	00.0%	Unchanged
Estabrook Capital Management	50	$5.23K	0.00%	00.0%	Unchanged
Beaird Harris Wealth Management, LLC	50	$5.23K	0.00%	00.0%	Unchanged
Gilpin Wealth Management, LLC	50	$5.23K	0.00%	00.0%	Unchanged
Capital Analysts, LLC	40	$5.00K	0.00%	−55−57.9%	Reduced
Kerr Financial Planning Corp	55	$4.99K	0.01%	−6−9.8%	Reduced
Corsicana & Co.	6	$4.78K	0.00%	−24−80.0%	Reduced
Align Financial, LLC	45	$4.71K	0.00%	−45,146−99.9%	Reduced
Sunrise Financial Services, LLC	45	$4.71K	0.00%	00.0%	Unchanged
Godfrey Financial Associates, Inc.	45	$4.71K	0.00%	+5+12.5%	Added
HighMark Wealth Management LLC	45	$4.70K	0.00%	00.0%	Unchanged
Investors Portfolio Services LLC	54	$4.69K	0.00%	+54	New
Holos Integrated Wealth LLC	45	$4.53K	0.00%	+45	New
Caitlin John, LLC	43	$4.50K	0.00%	−12−21.8%	Reduced
ZRC Wealth Management, LLC	41	$4.29K	0.00%	+21+105.0%	Added
Clayton Financial Group LLC	40	$4.18K	0.00%	−55−57.9%	Reduced
Tradewinds Capital Management, LLC	40	$4.18K	0.00%	00.0%	Unchanged
Tower View Investment Management & Research LLC	40	$4.18K	0.00%	00.0%	Unchanged
Hager Investment Management Services, LLC	40	$4.18K	0.00%	00.0%	Unchanged
IMA Wealth, Inc.	40	$4.18K	0.00%	+30+300.0%	Added
Union Savings Bank	35	$3.66K	0.00%	−1,125−97.0%	Reduced
Financial Network Wealth Advisors LLC	35	$3.66K	0.00%	−345−90.8%	Reduced
Old Point Trust & Financial Services N A	35	$3.66K	0.00%	00.0%	Unchanged
Jackson, Grant Investment Advisers, Inc.	35	$3.66K	0.00%	00.0%	Unchanged
Cetera Trust Company, N.A	35	$3.66K	0.00%	00.0%	Unchanged
Your Advocates Ltd., LLP	35	$3.66K	0.00%	+10+40.0%	Added
Washington Trust Advisors, Inc.	34	$3.56K	0.00%	−349−91.1%	Reduced
Redwood Park Advisors LLC	30	$3.14K	0.00%	−10−25.0%	Reduced
Abound Financial, LLC	30	$3.14K	0.00%	00.0%	Unchanged
Chung Wu Investment Group, LLC	30	$3.14K	0.00%	00.0%	Unchanged
MPWM Advisory Solutions, LLC	30	$3.14K	0.00%	00.0%	Unchanged
Signature Resources Capital Management, LLC	30	$3.14K	0.00%	+5+20.0%	Added
Scarborough Advisors, LLC	28	$2.93K	0.00%	+3+12.0%	Added
Imprint Wealth LLC	25	$2.61K	0.01%	−35−58.3%	Reduced
Delos Wealth Advisors, LLC	25	$2.61K	0.00%	00.0%	Unchanged
Kennebec Savings Bank	25	$2.61K	0.00%	00.0%	Unchanged
Mascoma Wealth Management LLC	25	$2.61K	0.00%	+13+108.3%	Added
Gill Capital Partners, LLC	25	$2.61K	0.00%	+25	New
Bellevue Asset Management, LLC	25	$2.61K	0.00%	00.0%	Unchanged
CBIZ Investment Advisory Services, LLC	23	$2.40K	0.00%	−137−85.6%	Reduced
Bullock Wealth Management Group	23	$2.39K	0.00%	−4,216−99.5%	Reduced
Aspect Partners, LLC	20	$2.09K	0.00%	−175−89.7%	Reduced
Purpose Unlimited Inc.	20	$2.09K	0.00%	−55−73.3%	Reduced
Global Trust Asset Management, LLC	20	$2.09K	0.00%	00.0%	Unchanged
Raelipskie Partnership	20	$2.09K	0.00%	+20	New
PayPay Securities Corp	18	$1.74K	0.06%	−5−21.7%	Reduced
POM Investment Strategies, LLC	16	$1.67K	0.00%	−204−92.7%	Reduced
WestEnd Advisors, LLC	15	$1.57K	0.00%	00.0%	Unchanged
Crews Bank & Trust	15	$1.57K	0.00%	00.0%	Unchanged
Basepoint Wealth LLC	15	$1.57K	0.00%	00.0%	Unchanged
True Link Financial Advisors, LLC	15	$1.57K	0.00%	+15	New
Marshall Investment Management, LLC	15	$1.57K	0.00%	+15	New
Davis Capital Management	14	$1.46K	0.00%	+9+180.0%	Added
DecisionPoint Financial, LLC	10	$1.05K	0.00%	00.0%	Unchanged
Clear Investment Research, LLC	10	$1.05K	0.00%	+10	New
MBM Wealth Consultants, LLC	10	$1.05K	0.00%	+10	New
Capital & Planning, LLC	10	$1.05K	0.00%	+10	New
IMG Wealth Management, Inc.	9	$941	0.00%	−331−97.4%	Reduced
Lloyd Advisory Services, LLC.	8	$836	0.00%	−302−97.4%	Reduced
Kingdom Financial Group LLC.	8	$836	0.00%	+8	New
Global Wealth Strategies & Associates	7	$732	0.00%	+7	New