ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Alps Advisors Inc | 26,678 | $2.79M | 0.01% | +4,400+19.8% | Added |
| Gamco Investors, Inc. Et Al | 26,623 | $2.78M | 0.03% | +1,502+6.0% | Added |
| Portside Wealth Group, LLC | 26,589 | $2.78M | 0.38% | +2,868+12.1% | Added |
| Two Sigma Securities, LLC | 26,505 | $2.77M | 0.32% | +24,061+984.5% | Added |
| Wahed Invest LLC | 26,431 | $2.76M | 0.36% | −785−2.9% | Reduced |
| Venturi Wealth Management, LLC | 26,390 | $2.76M | 0.12% | +4,101+18.4% | Added |
| Robocap Asset Management Ltd | 26,116 | $2.73M | 2.92% | −12,774−32.8% | Reduced |
| Harmony Asset Management LLC | 26,006 | $2.72M | 0.83% | +20,681+388.4% | Added |
| NBC Securities, Inc. | 25,995 | $2.72M | 0.20% | +6,842+35.7% | Added |
| Core Alternative Capital | 25,585 | $2.67M | 0.79% | +24,830+3,288.7% | Added |
| MA Private Wealth | 25,505 | $2.67M | 0.45% | +25,505 | New |
| Campbell & CO Investment Adviser LLC | 25,504 | $2.67M | 0.15% | −18,201−41.6% | Reduced |
| Aft, Forsyth & Sober, LLC | 25,500 | $2.67M | 0.81% | −500−1.9% | Reduced |
| Encore Global Management, LP | 25,400 | $2.66M | 1.85% | +25,400 | New |
| Quantbot Technologies LP | 25,293 | $2.64M | 0.11% | −36,480−59.1% | Reduced |
| Cresset Asset Management, LLC | 25,275 | $2.64M | 0.01% | +4,657+22.6% | Added |
| Cohen Investment Advisors LLC | 25,153 | $2.63M | 1.25% | +718+2.9% | Added |
| Montgomery Investment Management Inc | 25,105 | $2.62M | 0.90% | 00.0% | Unchanged |
| Once Capital Management, LLC | 25,000 | $2.61M | 0.70% | −10,250−29.1% | Reduced |
| Webster Bank, N. A. | 24,956 | $2.61M | 0.25% | −1,979−7.3% | Reduced |
| CBOE Vest Financial, LLC | 24,899 | $2.60M | 0.03% | +1,673+7.2% | Added |
| Allworth Financial LP | 24,897 | $2.60M | 0.01% | +5,025+25.3% | Added |
| Kestra Private Wealth Services, LLC | 24,875 | $2.60M | 0.03% | +3,288+15.2% | Added |
| St Germain D J Co Inc | 24,853 | $2.60M | 0.10% | −221−0.9% | Reduced |
| Xcel Wealth Management, LLC | 24,710 | $2.58M | 0.72% | +3,500+16.5% | Added |
| Jefferies Financial Group Inc. | 24,601 | $2.57M | 0.03% | +7,999+48.2% | Added |
| Martingale Asset Management L P | 24,500 | $2.56M | 0.06% | −67,680−73.4% | Reduced |
| IHT Wealth Management, LLC | 24,353 | $2.55M | 0.06% | +3,992+19.6% | Added |
| Canada Post Corp Registered Pension Plan | 24,125 | $2.52M | 0.10% | 00.0% | Unchanged |
| Equitable Trust Co | 24,041 | $2.51M | 0.12% | −2,460−9.3% | Reduced |
| Fiduciary Group LLC | 24,030 | $2.51M | 0.21% | +14,289+146.7% | Added |
| Change Path, LLC | 24,014 | $2.51M | 0.06% | +6,898+40.3% | Added |
| GTS Securities LLC | 23,946 | $2.50M | 0.09% | −94,721−79.8% | Reduced |
| Ossiam | 23,866 | $2.50M | 0.04% | +4,174+21.2% | Added |
| Mendel Money Management | 23,659 | $2.47M | 1.03% | +8,533+56.4% | Added |
| Institute for Wealth Management, LLC. | 23,622 | $2.47M | 0.27% | +9,837+71.4% | Added |
| AlphaStar Capital Management, LLC | 23,459 | $2.45M | 0.18% | +20,906+818.9% | Added |
| Smith, Salley & Associates | 23,297 | $2.44M | 0.12% | +5,749+32.8% | Added |
| Jag Capital Management, LLC | 23,244 | $2.43M | 0.27% | −36−0.2% | Reduced |
| J.W. Cole Advisors, Inc. | 23,227 | $2.43M | 0.08% | −246−1.0% | Reduced |
| Tritonpoint Wealth, LLC | 23,188 | $2.42M | 0.26% | +6,528+39.2% | Added |
| EP Wealth Advisors, LLC | 23,124 | $2.42M | 0.01% | −2,673−10.4% | Reduced |
| Citizens National Bank Trust Department | 23,104 | $2.42M | 0.40% | −422−1.8% | Reduced |
| Kornitzer Capital Management Inc | 23,040 | $2.41M | 0.05% | +1,585+7.4% | Added |
| Milestones Administradora de Recursos Ltda. | 23,040 | $2.41M | 0.63% | +23,040 | New |
| Financiere des Professionnels - Fonds d,investissement inc. | 22,950 | $2.40M | 0.14% | +21,675+1,700.0% | Added |
| Ironwood Investment Counsel, LLC | 22,950 | $2.40M | 0.35% | +22,950 | New |
| Phoenix Holdings Ltd. | 22,905 | $2.39M | 0.02% | −9,833−30.0% | Reduced |
| V-Square Quantitative Management LLC | 22,775 | $2.38M | 0.25% | +1,043+4.8% | Added |
| MMBG Investment Advisors Co. | 22,755 | $2.38M | 0.22% | −1,720−7.0% | Reduced |
| Evergreen Capital Management LLC | 22,670 | $2.37M | 0.05% | +13,566+149.0% | Added |
| Fifth Third Wealth Advisors LLC | 22,647 | $2.37M | 0.08% | +8,152+56.2% | Added |
| J. Safra Sarasin Holding AG | 22,647 | $2.37M | 0.04% | −384,506−94.4% | Reduced |
| Silvercrest Asset Management Group LLC | 22,641 | $2.37M | 0.02% | −10,956−32.6% | Reduced |
| Granite Investment Partners, LLC | 22,629 | $2.37M | 0.15% | +4,865+27.4% | Added |
| Aristotle Atlantic Partners, LLC | 22,500 | $2.35M | 0.11% | −12,615−35.9% | Reduced |
| Mitchell Capital Management Co | 22,498 | $2.35M | 0.43% | +22,498 | New |
| First American Bank | 22,479 | $2.35M | 0.15% | −4,078−15.4% | Reduced |
| Sheets Smith Wealth Management | 22,433 | $2.35M | 0.26% | +28+0.1% | Added |
| Rare Wolf Capital LLC | 22,424 | $2.34M | 1.52% | +13,584+153.7% | Added |
| Salem Investment Counselors Inc | 22,405 | $2.34M | 0.07% | −77−0.3% | Reduced |
| J. Goldman & Co LP | 22,395 | $2.34M | 0.11% | +22,395 | New |
| Milford Funds Ltd | 22,112 | $2.31M | 0.05% | −213,523−90.6% | Reduced |
| Kingsview Wealth Management, LLC | 22,005 | $2.30M | 0.03% | +3,856+21.2% | Added |
| Eastern Bank | 21,920 | $2.29M | 0.04% | −221,666−91.0% | Reduced |
| Personal Cfo Solutions, LLC | 21,580 | $2.26M | 0.32% | +8,845+69.5% | Added |
| First National Trust Co | 21,545 | $2.25M | 0.08% | +1,243+6.1% | Added |
| Farringdon Capital, Ltd. | 21,475 | $2.25M | 0.49% | +21,475 | New |
| DJE Kapital AG | 21,285 | $2.24M | 0.05% | −52,640−71.2% | Reduced |
| Signaturefd, LLC | 21,386 | $2.24M | 0.03% | +299+1.4% | Added |
| Smartleaf Asset Management LLC | 21,228 | $2.23M | 0.08% | −122−0.6% | Reduced |
| Allegiance Financial Group Advisory Services LLC | 21,262 | $2.22M | 0.44% | +477+2.3% | Added |
| Sapient Capital LLC | 21,217 | $2.22M | 0.03% | −648−3.0% | Reduced |
| New Age Alpha Advisors, LLC | 21,212 | $2.22M | 0.10% | −660−3.0% | Reduced |
| Linscomb & Williams, Inc. | 21,133 | $2.21M | 0.10% | +129+0.6% | Added |
| Connable Office Inc | 21,079 | $2.20M | 0.22% | +21,079 | New |
| Caxton Associates LLP | 20,896 | $2.18M | 0.05% | −7,132−25.4% | Reduced |
| Orion Investment Co | 20,844 | $2.18M | 0.69% | +8,844+73.7% | Added |
| Fagan Associates, Inc. | 20,728 | $2.17M | 0.30% | +20,728 | New |
| Emissary Wealth LLC | 20,605 | $2.15M | 2.02% | +3,028+17.2% | Added |
| Apollon Wealth Management, LLC | 20,555 | $2.15M | 0.03% | +4,143+25.2% | Added |
| GF Fund Management Co. Ltd. | 20,487 | $2.14M | 0.04% | −95,473−82.3% | Reduced |
| Edmond de Rothschild Holding S.A. | 20,446 | $2.14M | 0.03% | +15,031+277.6% | Added |
| Parallel Advisors, LLC | 20,346 | $2.13M | 0.04% | −4,608−18.5% | Reduced |
| Nicollet Investment Management, Inc. | 20,248 | $2.12M | 0.73% | −797−3.8% | Reduced |
| Aft, Forsyth & Company, Inc. | 20,185 | $2.11M | 0.99% | −285−1.4% | Reduced |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 20,074 | $2.10M | 0.71% | +15,284+319.1% | Added |
| Lecap Asset Management Ltd | 20,011 | $2.09M | 0.79% | +3,305+19.8% | Added |
| LMR Partners LLP | 20,000 | $2.09M | 0.02% | +12,160+155.1% | Added |
| Telligent Fund, LP | 20,000 | $2.09M | 2.23% | +20,000 | New |
| Fidelis Capital Partners, LLC | 19,965 | $2.09M | 0.15% | +6,314+46.3% | Added |
| Westover Capital Advisors, LLC | 19,955 | $2.09M | 0.38% | −1,435−6.7% | Reduced |
| Wealth Advisors of Tampa Bay, LLC | 19,885 | $2.08M | 0.69% | +3,615+22.2% | Added |
| Argent Trust Co | 19,810 | $2.07M | 0.07% | +3,589+22.1% | Added |
| Whittier Trust Co of Nevada Inc | 20,173 | $2.07M | 0.04% | −70,726−77.8% | Reduced |
| Western Wealth Management, LLC | 19,660 | $2.06M | 0.08% | +5,167+35.7% | Added |
| Cooper Financial Group | 19,639 | $2.05M | 0.21% | +2,433+14.1% | Added |
| Independent Financial Group, LLC | 19,400 | $2.03M | 0.05% | +2,950+17.9% | Added |
| Boomfish Wealth Group, LLC | 19,383 | $2.03M | 1.08% | +2,673+16.0% | Added |
| Clear Harbor Asset Management, LLC | 19,234 | $2.01M | 0.14% | +19,234 | New |