ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,213
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,043 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Kempen Capital Management N.V. | 37,031 | $3.87M | 0.03% | −1,656−4.3% | Reduced |
| Dnca Finance | 36,900 | $3.86M | 0.22% | −10,700−22.5% | Reduced |
| Tejara Capital Ltd | 36,560 | $3.82M | 1.26% | +36,560 | New |
| Hudson Valley Investment Advisors Inc | 35,955 | $3.76M | 0.49% | +4,261+13.4% | Added |
| Saranac Partners Ltd | 35,304 | $3.74M | 1.62% | +11,844+50.5% | Added |
| Sigma Investment Counselors Inc | 35,321 | $3.69M | 0.20% | +15,149+75.1% | Added |
| Sphera Management Technology Funds Ltd | 35,300 | $3.69M | 2.08% | +26,100+283.7% | Added |
| SCS Capital Management LLC | 35,274 | $3.69M | 0.04% | −4,141−10.5% | Reduced |
| Oak Thistle LLC | 35,241 | $3.68M | 0.36% | +17,093+94.2% | Added |
| Everence Capital Management Inc | 35,157 | $3.68M | 0.22% | +3,692+11.7% | Added |
| Eventide Asset Management, LLC | 35,055 | $3.67M | 0.06% | −32,980−48.5% | Reduced |
| Advent Capital Management | 35,000 | $3.66M | 0.11% | +35,000 | New |
| Hennion & Walsh Asset Management, Inc. | 34,888 | $3.65M | 0.12% | −13,838−28.4% | Reduced |
| Traynor Capital Management, Inc. | 34,748 | $3.65M | 0.22% | +33,302+2,303.0% | Added |
| Weatherly Asset Management L. P. | 34,846 | $3.64M | 0.29% | −2,735−7.3% | Reduced |
| Bell Asset Management Ltd | 34,552 | $3.62M | 1.07% | +34,552 | New |
| Ameritas Investment Partners, Inc. | 34,650 | $3.62M | 0.11% | +475+1.4% | Added |
| First Manhattan Co | 34,450 | $3.60M | 0.01% | +1,035+3.1% | Added |
| Buckingham Strategic Partners | 34,375 | $3.59M | 0.04% | +8,845+34.6% | Added |
| Diversified Trust Co | 34,356 | $3.59M | 0.07% | −10,847−24.0% | Reduced |
| Edgestream Partners, L.P. | 34,129 | $3.57M | 0.12% | −5,939−14.8% | Reduced |
| Capital International Inc | 34,050 | $3.56M | 0.03% | −224,062−86.8% | Reduced |
| Bearing Point Capital, LLC | 33,635 | $3.52M | 0.55% | +32,255+2,337.3% | Added |
| CenterBook Partners LP | 33,532 | $3.51M | 0.19% | +2,667+8.6% | Added |
| Northwestern Mutual Investment Management Company, LLC | 33,469 | $3.50M | 0.05% | +322+1.0% | Added |
| Adviser Investments LLC | 33,396 | $3.49M | 0.04% | −26,119−43.9% | Reduced |
| Bragg Financial Advisors, Inc | 33,356 | $3.49M | 0.11% | +4,670+16.3% | Added |
| Summit Financial, LLC | 33,271 | $3.48M | 0.04% | +21,010+171.4% | Added |
| Intech Investment Management LLC | 32,851 | $3.43M | 0.03% | −13,469−29.1% | Reduced |
| Peapack Gladstone Financial Corp | 32,745 | $3.42M | 0.04% | +22,107+207.8% | Added |
| Narwhal Capital Management | 32,731 | $3.42M | 0.25% | +15,754+92.8% | Added |
| Clearstead Advisors, LLC | 32,725 | $3.42M | 0.03% | −74,122−69.4% | Reduced |
| Envestnet Portfolio Solutions, Inc. | 32,627 | $3.41M | 0.02% | −71,582−68.7% | Reduced |
| Kinneret Advisory, LLC | 32,609 | $3.41M | 0.32% | −1,446−4.2% | Reduced |
| MN Wealth Advisors, LLC | 32,533 | $3.40M | 1.66% | +32,533 | New |
| Empirical Finance, LLC | 32,506 | $3.40M | 0.16% | −70.0% | Reduced |
| Accuvest Global Advisors | 32,396 | $3.39M | 3.16% | −24,552−43.1% | Reduced |
| CastleKnight Management LP | 32,000 | $3.35M | 0.16% | +28,500+814.3% | Added |
| Plato Investment Management Ltd | 31,935 | $3.34M | 0.22% | +7,130+28.7% | Added |
| Oak Grove Capital LLC | 31,650 | $3.31M | 0.57% | +19,870+168.7% | Added |
| Teamwork Financial Advisors, LLC | 31,614 | $3.31M | 0.37% | +29,696+1,548.3% | Added |
| Petredis Investment Advisors LLC | 31,569 | $3.30M | 0.27% | −628−2.0% | Reduced |
| Sands Capital Management, LLC | 31,521 | $3.30M | 0.01% | −3,811,393−99.2% | Reduced |
| Newbridge Financial Services Group, Inc. | 31,269 | $3.27M | 0.54% | −13,386−30.0% | Reduced |
| Caitong International Asset Management Co., Ltd | 31,188 | $3.26M | 0.60% | +31,188 | New |
| Siemens Fonds Invest GmbH | 30,894 | $3.23M | 0.19% | −81−0.3% | Reduced |
| Formuepleje A/S | 30,874 | $3.23M | 0.29% | −60,730−66.3% | Reduced |
| Liberty Mutual Group Asset Management Inc. | 30,829 | $3.22M | 0.26% | +9,568+45.0% | Added |
| Guardian Capital LP | 30,661 | $3.21M | 0.08% | +13,878+82.7% | Added |
| Wealthcare Advisory Partners LLC | 30,582 | $3.20M | 0.06% | −5,955−16.3% | Reduced |
| Coldstream Capital Management Inc | 30,538 | $3.19M | 0.04% | −423−1.4% | Reduced |
| AE Wealth Management LLC | 30,533 | $3.19M | 0.02% | +10,229+50.4% | Added |
| Sumitomo Life Insurance Co | 30,489 | $3.19M | 0.07% | −72,581−70.4% | Reduced |
| Meeder Advisory Services, Inc. | 30,446 | $3.18M | 0.13% | +2,522+9.0% | Added |
| Prescott Group Capital Management, L.L.C. | 30,340 | $3.17M | 0.32% | +10,000+49.2% | Added |
| Asio Capital, LLC | 30,124 | $3.15M | 0.44% | +30,124 | New |
| Transamerica Financial Advisors, Inc. | 30,029 | $3.14M | 0.27% | −1,069−3.4% | Reduced |
| Generali Investments CEE, investicni spolecnost, a.s. | 29,990 | $3.14M | 0.16% | +532+1.8% | Added |
| Bridgewater Advisors Inc. | 35,958 | $3.13M | 0.19% | +4,675+14.9% | Added |
| North Dakota State Investment Board | 29,936 | $3.13M | 0.14% | −5,499−15.5% | Reduced |
| Strong Retirement Solutions LLC | 29,916 | $3.13M | 2.19% | +14,150+89.8% | Added |
| Bradley Foster & Sargent Inc | 29,897 | $3.13M | 0.05% | −22,728−43.2% | Reduced |
| Thornburg Investment Management Inc | 29,835 | $3.12M | 0.03% | 00.0% | Unchanged |
| Stamos Capital Partners, L.P. | 29,802 | $3.12M | 0.49% | +17,102+134.7% | Added |
| Sanibel Captiva Trust Company, Inc. | 29,649 | $3.10M | 0.09% | −20,756−41.2% | Reduced |
| Bleakley Financial Group, LLC | 29,200 | $3.05M | 0.05% | +5,545+23.4% | Added |
| Kranot Hishtalmut Le Morim Tichoniim Havera Menahelet LTD | 29,178 | $3.05M | 0.60% | +29,178 | New |
| Buttonwood Financial Advisors Inc. | 29,155 | $3.05M | 1.02% | +29,155 | New |
| MUFG Securities Americas Inc. | 28,943 | $3.03M | 0.19% | +995+3.6% | Added |
| First Foundation Advisors | 28,767 | $3.01M | 0.12% | −2,272−7.3% | Reduced |
| E Fund Management Co., Ltd. | 28,691 | $3.00M | 0.09% | +28,691 | New |
| Beaconlight Capital, LLC | 28,682 | $3.00M | 1.69% | +28,682 | New |
| Security National Bank | 28,680 | $3.00M | 0.44% | −10,876−27.5% | Reduced |
| Securian Asset Management, Inc | 28,376 | $2.97M | 0.12% | +167+0.6% | Added |
| SWS Partners | 28,362 | $2.97M | 0.73% | +12,357+77.2% | Added |
| IKE Capital, LLC | 28,331 | $2.96M | 1.67% | +20,766+274.5% | Added |
| Ascent Group, LLC | 28,268 | $2.96M | 0.10% | +12,225+76.2% | Added |
| Montag A & Associates Inc | 28,259 | $2.95M | 0.14% | +27,419+3,264.2% | Added |
| Bulltick Wealth Management, LLC | 28,259 | $2.95M | 0.65% | +28,259 | New |
| Fort Washington Investment Advisors Inc | 28,250 | $2.95M | 0.02% | −15−0.1% | Reduced |
| Northeast Investment Management | 28,205 | $2.95M | 0.12% | −86,556−75.4% | Reduced |
| GAMMA Investing LLC | 28,190 | $2.95M | 0.14% | +8,716+44.8% | Added |
| Twin Capital Management Inc | 27,986 | $2.93M | 0.38% | +7,107+34.0% | Added |
| George Kaiser Family Foundation | 27,935 | $2.92M | 0.33% | +75+0.3% | Added |
| Davidson Capital Management Inc. | 27,929 | $2.92M | 0.53% | +9,825+54.3% | Added |
| Gsa Capital Partners LLP | 27,799 | $2.91M | 0.18% | +20,179+264.8% | Added |
| Sanders Morris Harris LLC | 27,657 | $2.89M | 0.46% | +27,657 | New |
| Aigen Investment Management, LP | 27,569 | $2.88M | 0.74% | +27,569 | New |
| Mission Wealth Management, LP | 27,546 | $2.88M | 0.06% | +927+3.5% | Added |
| Univest Financial Corp | 27,439 | $2.87M | 0.16% | +7,486+37.5% | Added |
| Maniro Ltd | 27,250 | $2.85M | 0.86% | +5,980+28.1% | Added |
| Prakash Investment Advisors LLC | 27,210 | $2.84M | 2.41% | +13,450+97.7% | Added |
| Principal Securities, Inc. | 27,199 | $2.84M | 0.04% | +6,775+33.2% | Added |
| Kentucky Retirement Systems Insurance Trust Fund | 27,195 | $2.84M | 0.19% | 00.0% | Unchanged |
| CAPROCK Group, Inc. | 27,170 | $2.84M | 0.07% | +1,970+7.8% | Added |
| SFE Investment Counsel | 26,901 | $2.81M | 0.45% | +26,901 | New |
| MASTERINVEST Kapitalanlage GmbH | 26,848 | $2.81M | 0.29% | −10,997−29.1% | Reduced |
| Richwood Investment Advisors, LLC | 26,826 | $2.80M | 2.16% | +1,071+4.2% | Added |
| Rosenblum Silverman Sutton S F Inc | 26,820 | $2.80M | 0.73% | −100−0.4% | Reduced |
| Central Pacific Bank - Trust Division | 26,703 | $2.79M | 0.36% | +14,753+123.5% | Added |