ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,213
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,043 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Keybank National Association | 52,140 | $5.45M | 0.02% | +4,753+10.0% | Added |
| Maryland State Retirement & Pension System | 52,079 | $5.44M | 0.11% | +549+1.1% | Added |
| Caisse des Depots Et Consignations | 51,859 | $5.42M | 0.09% | +15,754+43.6% | Added |
| Stevens Capital Management LP | 51,795 | $5.42M | 0.83% | +20,920+67.8% | Added |
| Benjamin Edwards Inc | 51,755 | $5.41M | 0.05% | −15,247−22.8% | Reduced |
| Bokf, NA | 50,999 | $5.33M | 0.08% | −11,513−18.4% | Reduced |
| Quest Investment Management LLC | 50,933 | $5.33M | 0.62% | −1,093−2.1% | Reduced |
| Banque Cantonale Vaudoise | 50,873 | $5.32M | 0.20% | +5,496+12.1% | Added |
| Titan Global Capital Management USA LLC | 50,640 | $5.29M | 0.79% | −52,968−51.1% | Reduced |
| Linden Thomas Advisory Services, LLC | 50,287 | $5.26M | 0.51% | +21,251+73.2% | Added |
| Terry L. Blaker | 50,117 | $5.24M | 0.20% | +4,293+9.4% | Added |
| HB Wealth Management, LLC | 50,064 | $5.23M | 0.03% | −8,806−15.0% | Reduced |
| Twin Lakes Capital Management, LLC | 50,054 | $5.23M | 2.38% | +23,569+89.0% | Added |
| Merit Financial Group, LLC | 50,021 | $5.23M | 0.04% | +10,052+25.1% | Added |
| Red Door Wealth Management, LLC | 49,854 | $5.21M | 0.54% | −2,164−4.2% | Reduced |
| Vise Technologies, Inc. | 34,007 | $5.21M | 0.10% | 00.0% | Unchanged |
| Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna | 49,648 | $5.19M | 2.14% | −1,757−3.4% | Reduced |
| Moors & Cabot, Inc. | 49,178 | $5.14M | 0.22% | +3,548+7.8% | Added |
| Brown Shipley& Co Ltd | 49,164 | $5.14M | 3.09% | +8,950+22.3% | Added |
| Munich Reinsurance Co Stock Corp in Munich | 49,028 | $5.13M | 0.13% | −34,077−41.0% | Reduced |
| Fortis Capital Management LLC | 48,942 | $5.12M | 0.68% | +561+1.2% | Added |
| Trinity Legacy Partners, LLC | 57,636 | $5.06M | 1.10% | +21,952+61.5% | Added |
| Quadrant Capital Group LLC | 48,280 | $5.05M | 0.15% | +25,374+110.8% | Added |
| Greystone Financial Group, LLC | 48,203 | $5.04M | 1.43% | +48,203 | New |
| Vienna Powszechne Towarzystwo Emerytalne S.A. Vienna Insurance Group | 48,000 | $5.02M | 1.91% | +48,000 | New |
| Kovack Advisors, Inc. | 48,043 | $5.02M | 0.27% | −9,554−16.6% | Reduced |
| New Mexico Educational Retirement Board | 47,750 | $4.99M | 0.15% | 00.0% | Unchanged |
| Soltis Investment Advisors LLC | 47,508 | $4.97M | 0.32% | +1,214+2.6% | Added |
| Farther Finance Advisors, LLC | 47,162 | $4.91M | 0.05% | +3,893+9.0% | Added |
| Spire Wealth Management | 46,874 | $4.90M | 0.17% | +38,351+450.0% | Added |
| Advisors Capital Management, LLC | 46,190 | $4.83M | 0.06% | −5,360−10.4% | Reduced |
| Cornerstone Wealth Group, LLC | 48,222 | $4.83M | 0.31% | +20,157+71.8% | Added |
| Community Financial Services Group, LLC | 46,174 | $4.80M | 0.85% | −355−0.8% | Reduced |
| Illinois Municipal Retirement Fund | 45,873 | $4.80M | 0.06% | −4,692−9.3% | Reduced |
| Meiji Yasuda Asset Management Co Ltd. | 45,809 | $4.79M | 0.24% | −13,957−23.4% | Reduced |
| Fideuram Asset Management (Ireland) dac | 36,961 | $4.78M | 0.61% | +32,209+677.8% | Added |
| Prevail Innovative Wealth Advisors, LLC | 45,448 | $4.75M | 0.80% | +45,448 | New |
| Morningstar Investment Management LLC | 45,119 | $4.72M | 0.29% | +29,144+182.4% | Added |
| Occudo Quantitative Strategies LP | 52,995 | $4.68M | 0.25% | −15,266−22.4% | Reduced |
| Worm Capital, LLC | 44,638 | $4.67M | 3.57% | +44,638 | New |
| ICICI Prudential Asset Management Co Ltd | 44,400 | $4.64M | 0.56% | +14,400+48.0% | Added |
| Independent Advisor Alliance | 44,358 | $4.64M | 0.05% | −6,171−12.2% | Reduced |
| Deane Retirement Strategies, Inc. | 44,308 | $4.63M | 1.86% | +44,308 | New |
| Generali Investments, Management Co LLC | 44,184 | $4.62M | 1.07% | +37,519+562.9% | Added |
| Generali Investments Towarzystwo Funduszy Inwestycyjnych | 44,000 | $4.60M | 2.37% | +8,000+22.2% | Added |
| Pallas Capital Advisors LLC | 43,907 | $4.59M | 0.17% | +25,347+136.6% | Added |
| Global X Japan Co., Ltd. | 43,852 | $4.58M | 0.24% | +1,872+4.5% | Added |
| Sequoia Financial Advisors, LLC | 43,742 | $4.57M | 0.03% | +7,833+21.8% | Added |
| Skopos Labs, Inc. | 43,678 | $4.57M | 0.14% | +9,829+29.0% | Added |
| Pensionmark Financial Group, LLC | 43,560 | $4.55M | 0.07% | −4,395−9.2% | Reduced |
| Stephens Inc | 43,503 | $4.55M | 0.06% | +13,026+42.7% | Added |
| Octahedron Capital Management L.P. | 43,500 | $4.55M | 3.31% | −9,900−18.5% | Reduced |
| Arkadios Wealth Advisors | 43,412 | $4.54M | 0.08% | +6,292+17.0% | Added |
| Brighton Jones LLC | 42,949 | $4.49M | 0.10% | +42,949 | New |
| AG2R la Mondiale Gestion D'Actifs | 42,903 | $4.49M | 0.20% | +1,443+3.5% | Added |
| Capital Research Global Investors | 42,516 | $4.46M | 0.00% | −3,189,949−98.7% | Reduced |
| King Luther Capital Management Corp | 42,651 | $4.46M | 0.02% | +35,356+484.7% | Added |
| Family Management Corp | 42,538 | $4.45M | 0.53% | +38,719+1,013.9% | Added |
| Hartline Investment Corp | 42,335 | $4.43M | 0.49% | −48,675−53.5% | Reduced |
| Krane Funds Advisors LLC | 43,054 | $4.41M | 0.18% | +18,821+77.7% | Added |
| Fiduciary Trust Co | 42,183 | $4.41M | 0.05% | +5,983+16.5% | Added |
| Gluskin Sheff & Assoc Inc | 41,964 | $4.39M | 0.73% | +56+0.1% | Added |
| Laird Norton Trust Company, LLC | 41,888 | $4.38M | 0.10% | −4,636−10.0% | Reduced |
| Trifecta Capital Advisors, LLC | 41,764 | $4.37M | 0.68% | −326−0.8% | Reduced |
| Yarbrough Capital, LLC | 41,682 | $4.36M | 0.15% | +25,342+155.1% | Added |
| Lynch Asset Management, Inc. | 41,675 | $4.36M | 1.46% | +100+0.2% | Added |
| Beacon Pointe Advisors, LLC | 41,572 | $4.35M | 0.02% | +16,029+62.8% | Added |
| Graybill Bartz & Assoc Ltd | 41,568 | $4.35M | 1.32% | +41,568 | New |
| Farallon Capital Management, L.L.C. | 41,000 | $4.29M | 0.03% | +41,000 | New |
| Miracle Mile Advisors, LLC | 40,663 | $4.25M | 0.06% | +13,542+49.9% | Added |
| Knuff & Co LLC | 40,514 | $4.24M | 1.28% | +34,774+605.8% | Added |
| Cohen Capital Management, Inc. | 40,496 | $4.23M | 0.66% | +40,496 | New |
| Woodline Partners LP | 40,451 | $4.23M | 0.02% | −141,520−77.8% | Reduced |
| Focus Financial Network, Inc. | 40,022 | $4.18M | 0.15% | −13,628−25.4% | Reduced |
| Exchange Traded Concepts, LLC | 39,690 | $4.15M | 0.03% | −61,957−61.0% | Reduced |
| Wedbush Securities Inc | 39,676 | $4.15M | 0.12% | +6,230+18.6% | Added |
| Gladstone Institutional Advisory LLC | 39,541 | $4.13M | 0.15% | +15,291+63.1% | Added |
| S-Bank Fund Management Ltd | 39,212 | $4.10M | 0.61% | −5,958−13.2% | Reduced |
| CSM Advisors, LLC | 39,111 | $4.09M | 0.10% | +27,041+224.0% | Added |
| Clean Yield Group | 39,038 | $4.08M | 1.15% | +13,525+53.0% | Added |
| Banque Transatlantique SA | 38,669 | $4.08M | 0.10% | +9,934+34.6% | Added |
| Fulton Breakefield Broenniman LLC | 38,917 | $4.07M | 0.27% | +147+0.4% | Added |
| Harbor Capital Advisors, Inc. | 38,758 | $4.05M | 0.33% | +15,791+68.8% | Added |
| Shelton Capital Management | 38,605 | $4.04M | 0.09% | 00.0% | Unchanged |
| Riverview Capital Advisers, LLC | 38,559 | $4.03M | 1.35% | +36,764+2,048.1% | Added |
| Summit Trail Advisors, LLC | 38,448 | $4.02M | 0.06% | +12,408+47.6% | Added |
| Saudi Central Bank | 38,292 | $4.00M | 0.08% | +38,292 | New |
| Meiji Yasuda America Inc | 38,027 | $3.98M | 0.98% | −523−1.4% | Reduced |
| Lombard Odier Asset Management (Switzerland) SA | 37,942 | $3.97M | 0.15% | −4,468−10.5% | Reduced |
| Norden Group LLC | 37,903 | $3.96M | 0.38% | +14,045+58.9% | Added |
| Strategic Advisors LLC | 37,828 | $3.95M | 0.66% | +11,557+44.0% | Added |
| Lane Generational LLC | 37,535 | $3.92M | 3.12% | +37,535 | New |
| We Are One Seven, LLC | 37,517 | $3.92M | 0.08% | +18,360+95.8% | Added |
| OpenArc Corporate Advisory, LLC | 37,435 | $3.91M | 0.06% | +3,051+8.9% | Added |
| Groupama Asset Managment | 37,385 | $3.91M | 0.06% | −24,865−39.9% | Reduced |
| Stratos Wealth Partners, LTD. | 37,385 | $3.91M | 0.04% | −5,423−12.7% | Reduced |
| RSM US Wealth Management LLC | 37,341 | $3.91M | 0.05% | −1,127−2.9% | Reduced |
| Tokio Marine Asset Management Co Ltd | 37,324 | $3.90M | 0.14% | +1,944+5.5% | Added |
| BDF-Gestion | 37,166 | $3.89M | 0.52% | +7,571+25.6% | Added |
| FORA Capital, LLC | 37,072 | $3.87M | 0.28% | +37,072 | New |