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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2026

Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,213
−76 vs. Q4 2025
Shares held
864.4M
+79.4M (+10.1%) vs. Q4 2025
Total value
$90.5B
−$30.0B (−24.9%) vs. Q4 2025
New holders
296
1,043 more added
Sold out
372
744 more reduced

37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2026: 2,213 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2026: $90.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.

Institutions holding NOW in Q1 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Clarity Financial LLC88,465$9.25M1.01%+88,465New
Moody Lynn & Lieberson, LLC88,379$9.24M0.52%−59,848−40.4%Reduced
Capital Group Private Client Services, Inc.88,362$9.24M0.16%−51,753−36.9%Reduced
Osborne Partners Capital Management, LLC87,101$9.11M0.48%+87,101New
Siren, L.L.C.87,090$9.11M0.25%+51,460+144.4%Added
Azimuth Capital Investment Management LLC86,765$9.07M0.34%−15,840−15.4%Reduced
Compass Capital Management, Inc86,123$9.00M0.54%+20,238+30.7%Added
Kranot Hishtalmut Le Morim Ve Gananot Havera Menahelet LTD85,822$8.97M0.59%+85,822New
Spears Abacus Advisors LLC84,713$8.86M0.17%−49,047−36.7%Reduced
Waycross Partners, LLC84,408$8.82M0.84%−12,390−12.8%Reduced
Signal Advisors Wealth, LLC83,985$8.78M0.60%+27,399+48.4%Added
Valiant Capital Management, L.P.82,866$8.66M0.68%−7,800−8.6%Reduced
Massmutual Trust Co FSB82,824$8.66M0.24%−13,448−14.0%Reduced
Harber Asset Management LLC82,138$8.59M5.49%+43,338+111.7%Added
Healthcare of Ontario Pension Plan Trust Fund81,199$8.49M0.01%+40,189+98.0%Added
Concurrent Investment Advisors, LLC80,972$8.47M0.09%+29,614+57.7%Added
Sit Investment Associates Inc80,947$8.46M0.17%+7,110+9.6%Added
Gulf International Bank (UK) Ltd80,204$8.38M0.19%+27,184+51.3%Added
GFG Capital, LLC80,152$8.38M2.68%+34,637+76.1%Added
Long Corridor Asset Management Ltd80,000$8.36M2.03%+80,000New
Stony Point Capital LLC79,820$8.35M0.67%−415−0.5%Reduced
Stonebridge Capital Advisors LLC79,497$8.31M0.58%+79,497New
AIA Group Ltd79,327$8.29M0.12%−46,628−37.0%Reduced
Arcadia Investment Management Corp79,325$8.29M1.42%+4,060+5.4%Added
M&G Plc77,765$8.17M0.04%−49,700−39.0%Reduced
Achmea Investment Management B.V.76,730$8.02M0.21%00.0%Unchanged
RDST Capital LLC76,560$8.00M0.77%+76,560New
W.G. Shaheen & Associates DBA Whitney & Co76,203$7.97M0.66%+76,203New
South Dakota Investment Council76,192$7.97M0.15%+72,692+2,076.9%Added
Montaka Global Pty Ltd76,136$7.96M4.76%−12,574−14.2%Reduced
Commerzbank Aktiengesellschaft76,089$7.96M0.17%+52,989+229.4%Added
CMH Wealth Management LLC75,942$7.94M1.36%+17,775+30.6%Added
Dash Acquisitions Inc.77,428$7.72M1.61%+13,659+21.4%Added
Ardsley Advisory Partners LP72,500$7.58M1.15%+60,650+511.8%Added
BW Gestao de Investimentos Ltda.72,311$7.56M0.34%+72,311New
Resources Investment Advisors, LLC.71,124$7.44M0.07%+2,067+3.0%Added
Vestcor Inc70,999$7.42M0.20%−3,651−4.9%Reduced
Voleon Capital Management LP70,478$7.37M0.16%+64,232+1,028.4%Added
Alphadyne Asset Management LP70,085$7.33M0.96%+52,400+296.3%Added
Jennison Associates LLC70,061$7.32M0.01%−8,362,328−99.2%Reduced
Long Focus Capital Management, LLC70,000$7.32M0.32%+70,000New
Jacobs & Co69,911$7.31M0.72%+9,666+16.0%Added
71 West Capital Partners69,040$7.22M0.32%+7,768+12.7%Added
Osmosis Investment Management UK Ltd68,156$7.13M0.19%−46,119−40.4%Reduced
Crosslink Capital Inc67,720$7.08M0.69%+67,720New
First Horizon Corp67,540$7.06M0.30%+3,145+4.9%Added
Norinchukin Bank, The67,321$7.04M0.08%+666+1.0%Added
Moran Wealth Management, LLC67,165$7.02M0.22%+67,165New
Game Creek Capital, LP66,375$6.94M2.66%+45,375+216.1%Added
Atlantic Union Bankshares Corp66,222$6.92M0.13%+3,764+6.0%Added
Level Four Advisory Services, LLC65,268$6.82M0.22%+26,626+68.9%Added
Oppenheimer & Co Inc64,427$6.74M0.08%+29,677+85.4%Added
Whittier Trust Co65,722$6.73M0.08%−176,237−72.8%Reduced
Vestmark Advisory Solutions, Inc.64,350$6.73M0.07%+5,758+9.8%Added
Caisse de Depot Et Placement du Quebec64,097$6.70M0.01%−421,588−86.8%Reduced
Appleton Partners Inc64,057$6.70M0.47%+10,168+18.9%Added
Sienna Gestion63,201$6.68M0.44%+24,951+65.2%Added
Iyo Bank, Ltd.63,867$6.68M2.38%+26,883+72.7%Added
Washington Trust Bank63,261$6.61M0.49%+4,175+7.1%Added
Mizuho Securities USA LLC63,235$6.61M0.16%−12,303−16.3%Reduced
Laffer Tengler Investments62,784$6.56M0.97%+8,937+16.6%Added
Tower Research Capital LLC (TRC)62,577$6.54M0.17%+12,370+24.6%Added
Fideuram - Intesa Sanpaolo Private Banking S.P.A.62,163$6.50M0.23%+36,543+142.6%Added
River Wealth Advisors LLC61,802$6.46M0.74%+15,527+33.6%Added
Dai-Ichi Life Insurance Company, Ltd61,567$6.44M0.18%−35,123−36.3%Reduced
Bender Robert & Associates61,535$6.43M1.54%−1,435−2.3%Reduced
Skandinaviska Enskilda Banken AB (publ)61,002$6.38M0.15%−689,328−91.9%Reduced
Sciencast Management LP60,242$6.30M0.80%+51,660+602.0%Added
Hantz Financial Services, Inc.60,139$6.29M0.10%−80,257−57.2%Reduced
Archon Partners LLC60,000$6.27M0.74%−10,000−14.3%Reduced
General American Investors Co Inc60,000$6.27M0.41%+60,000New
Hartford Investment Management Co59,463$6.22M0.20%−707−1.2%Reduced
Consolidated Investment Group LLC59,400$6.21M0.67%+1,900+3.3%Added
Barrier Capital Management, LLC59,273$6.20M5.44%+59,273New
Pinnacle Associates Ltd59,226$6.19M0.08%+39,736+203.9%Added
Avanza Fonder AB59,187$6.19M0.17%−12,275−17.2%Reduced
Firetrail Investments Pty Ltd58,497$6.12M2.09%+17,042+41.1%Added
Landscape Capital Management, L.L.C.58,238$6.09M0.39%+36,383+166.5%Added
Ravenswood Partners LP58,085$6.07M2.24%00.0%Unchanged
Park Avenue Securities LLC57,083$5.97M0.05%+7,079+14.2%Added
Venture Visionary Partners LLC56,867$5.95M0.20%+17,580+44.7%Added
Broadleaf Partners, LLC56,002$5.86M1.37%−1,623−2.8%Reduced
Callan Family Office, LLC55,942$5.85M0.13%−38,821−41.0%Reduced
WoodTrust Financial Corp55,533$5.81M0.75%+52,483+1,720.8%Added
Horizon Investments, LLC55,533$5.81M0.07%+8,195+17.3%Added
Allianz SE55,211$5.77M0.06%+15,321+38.4%Added
YHB Investment Advisors, Inc.55,116$5.76M0.41%+26,183+90.5%Added
FourThought Financial Partners, LLC55,048$5.76M0.50%+19,384+54.4%Added
Capital International Ltd54,975$5.75M0.21%−71,462−56.5%Reduced
Torray LLC54,854$5.73M0.84%+14,225+35.0%Added
IFP Advisors, Inc54,735$5.72M0.12%+32,563+146.9%Added
Paragon Advisors, LLC54,701$5.72M1.54%+22,356+69.1%Added
Laurion Capital Management LP54,276$5.67M0.53%+41,976+341.3%Added
Perigon Wealth Management, LLC53,730$5.62M0.10%+17,135+46.8%Added
Gilder Gagnon Howe & Co LLC53,389$5.58M0.07%+5,589+11.7%Added
Louisiana State Employees Retirement System53,300$5.57M0.10%+300+0.6%Added
BOCHK Asset Management Ltd53,000$5.54M1.15%+53,000New
Beacon Investment Advisory Services, Inc.52,812$5.52M0.23%+3,529+7.2%Added
Clio Asset Management LLC52,731$5.51M4.62%−569−1.1%Reduced
Havemeyer Place LP52,611$5.50M0.63%+4,530+9.4%Added