ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,213
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,043 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Pathstone Holdings, LLC | 143,864 | $15.0M | 0.06% | −10,524−6.8% | Reduced |
| British Columbia Investment Management Corp | 142,976 | $14.9M | 0.09% | −148,639−51.0% | Reduced |
| Wealthfront Advisers LLC | 142,657 | $14.9M | 0.03% | +367+0.3% | Added |
| BLI - Banque de Luxembourg Investments | 96,105 | $14.6M | 0.44% | 00.0% | Unchanged |
| Suncoast Equity Management | 138,911 | $14.5M | 1.74% | +138,911 | New |
| Northwest & Ethical Investments L.P. | 138,397 | $14.5M | 0.33% | −20,955−13.2% | Reduced |
| Americana Partners, LLC | 137,670 | $14.4M | 0.37% | +55,519+67.6% | Added |
| Investment Management Corp of Ontario | 136,889 | $14.3M | 0.18% | +22,624+19.8% | Added |
| Ethic Inc. | 136,637 | $14.3M | 0.22% | +9,056+7.1% | Added |
| DDD Partners, LLC | 136,412 | $14.3M | 0.99% | −5,012−3.5% | Reduced |
| Motley Fool Wealth Management, LLC | 136,047 | $14.2M | 1.61% | +56,772+71.6% | Added |
| Segall Bryant & Hamill, LLC | 135,952 | $14.2M | 0.20% | −56,686−29.4% | Reduced |
| GWM Advisors LLC | 135,683 | $14.2M | 0.05% | −26,213−16.2% | Reduced |
| Nissay Asset Management Corp | 135,046 | $14.1M | 0.07% | +780+0.6% | Added |
| Leonteq Securities AG | 134,801 | $14.1M | 0.86% | +134,801 | New |
| Avalon Global Asset Management LLC | 134,600 | $14.1M | 3.31% | +5,000+3.9% | Added |
| Liontrust Investment Partners LLP | 134,471 | $14.1M | 0.24% | −7,093−5.0% | Reduced |
| Bamco Inc | 134,330 | $14.0M | 0.04% | −90,636−40.3% | Reduced |
| F/M Investments LLC | 134,180 | $14.0M | 0.93% | −13,532−9.2% | Reduced |
| Public Employees Retirement Association of Colorado | 133,248 | $13.9M | 0.05% | −117−0.1% | Reduced |
| Nixon Peabody Trust Co | 133,109 | $13.9M | 1.11% | +87,567+192.3% | Added |
| North Star Asset Management Inc | 132,253 | $13.8M | 0.60% | +88,762+204.1% | Added |
| Sarasin & Partners LLP | 131,968 | $13.8M | 0.17% | −1,101,440−89.3% | Reduced |
| Cambridge Investment Research Advisors, Inc. | 129,422 | $13.5M | 0.03% | +4,815+3.9% | Added |
| MAI Capital Management | 128,778 | $13.5M | 0.08% | +8,015+6.6% | Added |
| Cornerstone Advisors, LLC | 128,679 | $13.5M | 0.49% | +7,859+6.5% | Added |
| BI Asset Management Fondsmaeglerselskab A/S | 127,914 | $13.4M | 0.14% | −2,377−1.8% | Reduced |
| Crestwood Advisors Group LLC | 127,373 | $13.3M | 0.22% | +72,336+131.4% | Added |
| Empire Life Investments Inc. | 127,924 | $13.3M | 0.81% | +39,249+44.3% | Added |
| United Asset Strategies, Inc. | 126,056 | $13.2M | 1.05% | +8,484+7.2% | Added |
| Avestar Capital, LLC | 124,531 | $13.0M | 0.89% | +3,875+3.2% | Added |
| QRG Capital Management, Inc. | 124,461 | $13.0M | 0.13% | +64,160+106.4% | Added |
| Vinva Investment Management Ltd | 123,147 | $12.9M | 0.16% | +27,238+28.4% | Added |
| Steward Partners Investment Advisory, LLC | 123,561 | $12.9M | 0.07% | +33,200+36.7% | Added |
| Motley Fool Asset Management LLC | 122,958 | $12.9M | 0.55% | +14,673+13.6% | Added |
| Advocacy Wealth Management Services, LLC | 122,748 | $12.8M | 0.57% | +46,023+60.0% | Added |
| Vestor Capital, LLC | 122,343 | $12.8M | 0.93% | +122,030+38,987.2% | Added |
| Klingenstein Fields & Co LP | 121,857 | $12.7M | 0.50% | −1,232−1.0% | Reduced |
| Optiver Holding B.V. | 121,605 | $12.7M | 0.48% | +82,944+214.5% | Added |
| LGT Fund Management Co Ltd. | 121,015 | $12.7M | 0.55% | +83,550+223.0% | Added |
| Allstate Corp | 119,921 | $12.5M | 0.13% | +40,346+50.7% | Added |
| Oregon Public Employees Retirement Fund | 119,725 | $12.5M | 0.17% | +900+0.8% | Added |
| B. Metzler seel. Sohn & Co. AG | 118,788 | $12.4M | 0.12% | −73,687−38.3% | Reduced |
| Biondo Investment Advisors, LLC | 117,268 | $12.3M | 1.57% | +50,145+74.7% | Added |
| Mutual of America Capital Management LLC | 117,089 | $12.2M | 0.14% | +1,091+0.9% | Added |
| Spence Asset Management | 117,034 | $12.2M | 3.10% | −4,526−3.7% | Reduced |
| RPG Investment Advisory, LLC | 114,923 | $12.0M | 1.45% | +11,748+11.4% | Added |
| Lyell Wealth Management, LP | 114,446 | $12.0M | 0.88% | −15,939−12.2% | Reduced |
| Elo Mutual Pension Insurance Co | 113,857 | $11.9M | 0.20% | −21,301−15.8% | Reduced |
| NLB Skladi, upravljanje premozenja, d.o.o. | 113,651 | $11.9M | 0.57% | +7,766+7.3% | Added |
| EFG International AG | 111,634 | $11.7M | 0.25% | −160,269−58.9% | Reduced |
| Catalytic Wealth RIA, LLC | 111,620 | $11.7M | 0.48% | +5,771+5.5% | Added |
| Talbot Financial, LLC | 111,085 | $11.6M | 0.98% | +15,509+16.2% | Added |
| Warren Averett Asset Management, LLC | 109,932 | $11.5M | 0.09% | +81,797+290.7% | Added |
| Middleton & Co Inc | 109,661 | $11.5M | 1.31% | +10,871+11.0% | Added |
| South Street Advisors LLC | 109,510 | $11.4M | 1.66% | +868+0.8% | Added |
| Knollwood Investment Advisory, LLC | 108,795 | $11.4M | 1.15% | +3,050+2.9% | Added |
| Yousif Capital Management, LLC | 107,416 | $11.2M | 0.13% | −2,152−2.0% | Reduced |
| Metis Global Partners, LLC | 107,355 | $11.2M | 0.28% | −1,958−1.8% | Reduced |
| Zacks Investment Management | 105,821 | $11.1M | 0.09% | +101,070+2,127.3% | Added |
| Banco Santander, S.A. | 105,522 | $11.0M | 0.09% | −102,955−49.4% | Reduced |
| Everest Financial Group LLC | 104,769 | $11.0M | 1.80% | +16,481+18.7% | Added |
| Glenview Trust Co | 104,606 | $10.9M | 0.17% | −5,742−5.2% | Reduced |
| Becker Capital Management Inc | 103,543 | $10.8M | 0.32% | +98,823+2,093.7% | Added |
| Generali Asset Management SPA SGR | 102,915 | $10.8M | 0.22% | +996+1.0% | Added |
| Prime Capital Investment Advisors, LLC | 102,282 | $10.7M | 0.12% | +20,402+24.9% | Added |
| Capital International Sarl | 101,828 | $10.6M | 0.17% | −125,137−55.1% | Reduced |
| State of Alaska, Department of Revenue | 101,785 | $10.6M | 0.12% | −160−0.2% | Reduced |
| XTX Topco Ltd | 100,715 | $10.5M | 0.18% | +57,010+130.4% | Added |
| iA Global Asset Management Inc. | 100,594 | $10.5M | 0.15% | +23,989+31.3% | Added |
| Gotham Asset Management, LLC | 100,489 | $10.5M | 0.03% | +22,278+28.5% | Added |
| Kelly Lawrence W & Associates Inc | 100,125 | $10.5M | 2.91% | +100,125 | New |
| Lombard Odier Asset Management (Europe) Ltd | 99,813 | $10.4M | 0.57% | +51,108+104.9% | Added |
| Twin Tree Management, LP | 99,199 | $10.4M | 2.18% | +89,751+949.9% | Added |
| South State Corp. | 98,990 | $10.3M | 0.48% | −6,005−5.7% | Reduced |
| Brookstone Capital Management | 97,229 | $10.2M | 0.12% | +6,071+6.7% | Added |
| Sone Capital Management, LLC | 97,155 | $10.2M | 0.85% | +97,155 | New |
| Empowered Funds, LLC | 97,055 | $10.1M | 0.06% | +8,363+9.4% | Added |
| Sava Infond d.o.o. | 96,800 | $10.1M | 1.44% | −71,000−42.3% | Reduced |
| Advisory Services Network, LLC | 96,692 | $10.1M | 0.13% | +35,179+57.2% | Added |
| Simplex Trading, LLC | 96,638 | $10.1M | 0.31% | +53,464+123.8% | Added |
| Telos Capital Management, Inc. | 96,572 | $10.1M | 0.97% | +45,632+89.6% | Added |
| Midwest Trust Co | 96,235 | $10.1M | 0.13% | −16,431−14.6% | Reduced |
| Motco | 95,838 | $10.0M | 0.93% | +94,788+9,027.4% | Added |
| Nearwater Capital Markets, Ltd | 95,000 | $9.93M | 0.23% | −235,000−71.2% | Reduced |
| Boothe Investment Group, Inc. | 94,466 | $9.88M | 3.18% | +33,217+54.2% | Added |
| Pinebridge Investments LLC | 94,373 | $9.87M | 0.08% | −346,151−78.6% | Reduced |
| Capstone Investment Advisors, LLC | 94,119 | $9.84M | 0.08% | +73,115+348.1% | Added |
| Advisors Asset Management, Inc. | 94,056 | $9.83M | 0.16% | −2,821−2.9% | Reduced |
| Brinker Capital Investments, LLC | 93,337 | $9.76M | 0.08% | −10,951−10.5% | Reduced |
| TD Waterhouse Canada Inc. | 93,553 | $9.72M | 0.03% | +39,338+72.6% | Added |
| Qsemble Capital Management, LP | 92,052 | $9.62M | 0.74% | +11,719+14.6% | Added |
| Quantitative Investment Management, LLC | 92,013 | $9.62M | 1.00% | +92,013 | New |
| Citizens Financial Group Inc | 91,810 | $9.60M | 0.13% | +18,838+25.8% | Added |
| Winton Group Ltd | 90,758 | $9.49M | 0.33% | −2,542−2.7% | Reduced |
| Sterling Capital Management LLC | 90,750 | $9.49M | 0.18% | +44,317+95.4% | Added |
| Private Advisor Group, LLC | 90,000 | $9.41M | 0.04% | +17,251+23.7% | Added |
| Baker Avenue Asset Management, LP | 89,754 | $9.38M | 0.21% | +74,398+484.5% | Added |
| Kestra Advisory Services, LLC | 89,744 | $9.38M | 0.04% | −2,199−2.4% | Reduced |
| Atria Investments LLC | 89,693 | $9.38M | 0.10% | −17,690−16.5% | Reduced |