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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2026

Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,213
−76 vs. Q4 2025
Shares held
864.4M
+79.4M (+10.1%) vs. Q4 2025
Total value
$90.5B
−$30.0B (−24.9%) vs. Q4 2025
New holders
296
1,043 more added
Sold out
372
744 more reduced

37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2026: 2,213 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2026: $90.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.

Institutions holding NOW in Q1 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Los Angeles Capital Management LLC260,895$27.3M0.11%+182,167+231.4%Added
Quadrature Capital Ltd260,249$27.2M0.32%−627,050−70.7%Reduced
Guggenheim Capital LLC259,893$27.2M0.22%+49,357+23.4%Added
GuoLine Advisory Pte Ltd257,400$26.9M2.82%00.0%Unchanged
Daiwa Securities Group Inc.255,953$26.8M0.08%+21,478+9.2%Added
Fiera Capital Corp255,279$26.7M0.09%−269,481−51.4%Reduced
Mirae Asset Global Investments Co., Ltd.254,917$26.7M0.08%+28,714+12.7%Added
Rafferty Asset Management, LLC253,292$26.5M0.11%−81,674−24.4%Reduced
HMI Capital Management, L.P.249,800$26.1M3.46%+249,800New
Federation des caisses Desjardins du Quebec249,107$26.0M0.09%+133,078+114.7%Added
Crossmark Global Holdings, Inc.244,495$25.6M0.38%+244,495New
Harvest Portfolios Group Inc.243,809$25.5M0.42%+93,477+62.2%Added
Commonwealth of Pennsylvania Public School Empls Retrmt Sys243,658$25.5M0.13%+2,351+1.0%Added
ExodusPoint Capital Management, LP241,457$25.2M0.25%−43,689−15.3%Reduced
Grace & Mercy Foundation, Inc.241,000$25.2M6.15%+81,500+51.1%Added
MayTech Global Investments, LLC240,834$25.2M3.07%−4,532−1.8%Reduced
Y-Intercept (Hong Kong) Ltd239,581$25.0M0.47%+209,674+701.1%Added
Wedbush Fund Advisers, LLC238,372$24.9M2.89%+238,372New
IFM Investors Pty Ltd234,556$24.5M0.20%+8,387+3.7%Added
Kayne Anderson Rudnick Investment Management LLC232,104$24.3M0.07%−13,866−5.6%Reduced
Gateway Investment Advisers LLC232,039$24.3M0.27%−53,091−18.6%Reduced
Macquarie Group Ltd225,910$23.6M0.14%−27,203−10.7%Reduced
Raiffeisen Bank International AG224,897$23.6M0.34%−120,343−34.9%Reduced
Select Equity Group, L.P.225,422$23.6M0.13%+54,291+31.7%Added
Badgley Phelps Wealth Managers, LLC223,449$23.4M0.47%−671−0.3%Reduced
Retirement Systems of Alabama222,127$23.2M0.08%+1,432+0.6%Added
Amalgamated Bank219,013$22.9M0.18%−7,724−3.4%Reduced
Verition Fund Management LLC216,325$22.6M0.22%+48,386+28.8%Added
Prudential PLC212,573$22.2M0.17%−669−0.3%Reduced
Ilmarinen Mutual Pension Insurance Co209,911$21.9M0.17%−36,284−14.7%Reduced
Ithaka Group LLC209,253$21.9M4.54%+3,710+1.8%Added
Diversify Wealth Management, LLC245,388$21.8M0.39%+121,029+97.3%Added
CIBC World Markets Inc.207,183$21.7M0.04%−31,172−13.1%Reduced
Equitable Holdings, Inc.145,324$21.5M0.14%+93,757+181.8%Added
Kovitz Investment Group Partners, LLC205,286$21.5M0.50%+162,122+375.6%Added
United Capital Financial Advisers, LLC204,654$21.4M0.13%+100,205+95.9%Added
Vident Advisory, LLC203,452$21.3M0.18%−46,162−18.5%Reduced
Capital Investment Services of America, Inc.202,108$21.1M2.21%+21,949+12.2%Added
Andra AP-fonden201,880$21.1M0.26%−22,520−10.0%Reduced
BNP Paribas200,571$21.0M0.67%+3,746+1.9%Added
Nisa Investment Advisors, LLC199,941$20.9M0.08%+10,339+5.5%Added
ProShare Advisors LLC198,085$20.7M0.03%−46,777−19.1%Reduced
Grafton Street Partners Management Company, LLC197,676$20.7M12.35%+197,676New
Scotia Capital Inc.196,737$20.6M0.08%+37,881+23.8%Added
Pictet & Cie (Europe) SA195,507$20.4M0.44%+193,657+10,467.9%Added
Heritage Investors Management Corp195,076$20.4M0.62%+16,565+9.3%Added
LGT Group Foundation193,586$20.2M0.25%+36,493+23.2%Added
Covea Finance193,425$20.2M0.71%−39,675−17.0%Reduced
Nomura Holdings Inc193,359$20.2M0.17%+77,981+67.6%Added
Howland Capital Management LLC193,093$20.2M0.80%+56,973+41.9%Added
O'Shaughnessy Asset Management, LLC189,327$19.8M0.10%+31,542+20.0%Added
Public Sector Pension Investment Board188,075$19.7M0.06%+34,855+22.7%Added
Gradient Investments LLC185,493$19.4M0.30%+30,188+19.4%Added
Danica Pension, Livsforsikringsaktieselskab185,429$19.4M0.36%+41,404+28.7%Added
Captrust Financial Advisors182,240$19.2M0.03%−11,870−6.1%Reduced
Generate Investment Management Ltd183,184$19.2M0.94%+120,684+193.1%Added
Northwestern Mutual Wealth Management Co182,746$19.1M0.01%−330,002−64.4%Reduced
Lakehouse Capital Pty Ltd124,338$19.0M12.80%+69,478+126.6%Added
Quintet Private Bank (Europe) S.A.181,508$19.0M1.27%+815+0.5%Added
Generali Powszechne Towarzystwo Emerytalne181,250$18.9M3.35%00.0%Unchanged
Optimus Prime Fund Management Co., Ltd.180,300$18.9M1.82%+180,300New
Pacer Advisors, Inc.180,083$18.8M0.05%+23,676+15.1%Added
M&T Bank Corp177,884$18.6M0.06%−7,024−3.8%Reduced
Mercer Global Advisors Inc177,608$18.6M0.03%+44,436+33.4%Added
Vancity Investment Management Ltd176,868$18.5M2.94%−7,819−4.2%Reduced
USS Investment Management Ltd176,454$18.4M0.08%+6,529+3.8%Added
Gillespie Robinson & Grimm Inc175,090$18.3M1.33%−64,541−26.9%Reduced
Erste Asset Management GmbH173,238$18.2M0.17%−130,723−43.0%Reduced
Utah Retirement Systems173,806$18.2M0.19%+302+0.2%Added
JustInvest LLC173,519$18.1M0.18%+15,140+9.6%Added
Aptus Capital Advisors, LLC172,396$18.0M0.15%−46,660−21.3%Reduced
Aware Super Pty Ltd as trustee of Aware Super171,299$17.9M0.27%+171,299New
Stock Yards Bank & Trust Co170,468$17.8M0.55%+109,341+178.9%Added
Johnson Investment Counsel Inc169,682$17.7M0.14%+128,018+307.3%Added
Varma Mutual Pension Insurance Co169,415$17.7M0.10%−6,000−3.4%Reduced
Silicon Valley Capital Partners169,336$17.7M1.73%+60,219+55.2%Added
Torrey Growth & Income Advisors166,455$17.6M7.41%−1,012−0.6%Reduced
Umb Bank N A167,445$17.5M0.24%+129,952+346.6%Added
Integrated Wealth Concepts LLC167,314$17.5M0.14%+93,123+125.5%Added
New York Life Investment Management LLC165,859$17.3M0.15%+11,915+7.7%Added
MUFG Securities EMEA plc165,334$17.3M0.26%−100,705−37.9%Reduced
Davis R M Inc161,587$16.9M0.30%+8,128+5.3%Added
Police & Firemen's Retirement System of New Jersey160,664$16.8M0.14%+2,814+1.8%Added
FIL Ltd160,651$16.8M0.01%+129,894+422.3%Added
Pinnacle Financial Partners, Inc.160,080$16.7M0.13%+750+0.5%Added
Virginia Retirement Systems Et Al157,140$16.4M0.12%+107,640+217.5%Added
Rakuten Investment Management, Inc.154,985$16.3M0.03%+18,237+13.3%Added
Soros Fund Management LLCSuperinvestorSoros Fund Management154,349$16.1M0.22%+154,349New
Gabelli Funds LLC152,633$16.0M0.11%+10,268+7.2%Added
Sanctuary Advisors, LLC152,033$15.9M0.09%−9,689−6.0%Reduced
Nicola Wealth Management Ltd.151,500$15.8M1.90%+13,500+9.8%Added
Natixis149,929$15.7M0.06%−302,961−66.9%Reduced
NEOS Investment Management LLC149,587$15.6M0.08%+6,246+4.4%Added
Bailard, Inc.149,505$15.6M0.36%+70,155+88.4%Added
Argent Capital Management LLC148,085$15.5M0.49%−127,470−46.3%Reduced
Walleye Trading LLC145,890$15.3M0.31%−8,830−5.7%Reduced
Boston Family Office LLC144,832$15.1M1.01%−2,145−1.5%Reduced
Tocqueville Asset Management L.P.144,763$15.1M0.22%+14,238+10.9%Added
Abn Amro Investment Solutions144,631$15.1M0.20%−188,444−56.6%Reduced
Diversify Advisory Services, LLC169,735$15.1M2.30%+133,900+373.7%Added