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MediaAlpha, Inc.

MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
SEC CIK
0001818383

In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 26 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.

Open-market trades, last 90 days

Open-market purchases (P) and sales (S) by MediaAlpha, Inc. insiders, counted by Form 4 filing. Trades with a flagged price and duplicate filings are left out.

Open-market buys
0 filings
Open-market sells
26 filings
4 insiders, $14.2M in total
Insiders trading
4
Net value
−$14.2M
Purchases minus sales

Insider roster

Directors, officers and 10% owners who have filed a Form 4 for MediaAlpha, Inc., current and former, most recent filer first. Last reported holding is the position after the last non-derivative trade in their latest filing.

Insider roster for MediaAlpha, Inc.
NameTitleLast reported holdingLast filingFilings, past year
Yeh Kuanling AmyChief Technology Officer546,091Sep 25, 202616
Nonko EugeneDirector854,550IndirectSep 23, 202636
Cramer KeithChief Revenue Officer251,303Sep 16, 202611
Yi StevenSee Remarks2,339,740Sep 2, 202635
Coyne Jeffrey BGENERAL COUNSEL AND SECRETARY577,582Aug 17, 20266
Thompson Patrick RyanSee Remarks1,080,127Aug 17, 20265
StClair LaurenDirector20,900May 22, 20261
Vrabeck Kathy PDirector150,407May 7, 20261
Arasu Venmal (Raji)Director119,407May 7, 20261
Jones RamonDirector28,000May 7, 20262
Hunt Bradley WilliamDirector46,200May 7, 20261
Sweet LaraDirector98,657May 16, 20250
Insignia Capital Partners (Parallel A), L.P.10% Owner0IndirectMay 13, 20240
Insignia Capital Partners, L.P.10% Owner0IndirectMay 13, 20240
Insignia Capital Partners (Aiv), L.P.10% Owner0IndirectMay 13, 20240
Insignia Capital Partners GP, L.L.C.10% Owner0IndirectMay 13, 20240
Insignia QL Holdings, LLC10% Owner0IndirectMay 13, 20240
Insignia A QL Holdings, LLC10% Owner0IndirectMay 13, 20240
White Mountains Insurance Group Ltd10% Owner17,856,614IndirectMay 9, 20240
WM Hinson (Bermuda) Ltd.10% Owner17,856,614IndirectMay 9, 20240
Cunningham Catherine HullChief People Officer14,081Feb 17, 20230
WM International Holdings Ltd10% Owner0IndirectDec 23, 20220
Bridge Holdings (Bermuda) Ltd.10% Owner0Aug 26, 20220
Carlson Cort AllanSee Remarks41,441Nov 24, 20210
Topjian SergeVICE PRESIDENT, MEDIA21,172Nov 3, 20210
Perine RobertVICE PRESIDENT, PRODUCT39,869Nov 3, 20210
Mikalis BrianSee Remarks16,335Nov 3, 20210
Sweetser JeffSee Remarks35,183Nov 3, 20210
Sinanyan TigranSee Remarks36,779Sep 21, 20210
Wang AmbroseCO-FOUNDER38,839Aug 3, 20210

Insider trades

Each row adds up one type of transaction in one Form 4 filing. Only open-market purchases (P) and sales (S) are shown by default; use the filters to see grants, option exercises and other codes.

Insider trades
Filed (ET)Trade dateFiling delayInsiderTransactionSharesAvg priceValueHolding changeFlags
Jun 18, 2026 (view filing)Jun 16-172 daysNonko EugeneDirectorSSaleClass A Common Stock−20.0K$10.00−$200.1K−1.6%1.21M after2 lots10b5-1
Jun 18, 2026 (view filing)Jun 162 daysYi StevenSee RemarksSSaleClass A Common Stock−24.0K$10.01−$240.2K−0.8%2.86M after10b5-1
Jun 24, 2026 (view filing)Jun 22-242 daysNonko EugeneDirectorSSaleClass A Common Stock−3.20K$10.18−$32.6K−0.3%950.2K after3 lots10b5-1
Jun 24, 2026 (view filing)Jun 22-242 daysNonko EugeneDirectorSSaleClass A Common Stock−20.0K$10.26−$205.3K−1.7%1.19M after3 lots10b5-1
Jun 26, 2026 (view filing)Jun 26Same dayYeh Kuanling AmyChief Technology OfficerSSaleClass A Common Stock−3.00K$11.16−$33.5K−0.5%567.0K after10b5-1
Jul 1, 2026 (view filing)7:04 PM ETJul 1Same dayYi StevenSee RemarksSSaleClass A Common Stock−96.0K$12.90−$1.24M−3.4%2.76M after10b5-1
Jul 1, 2026 (view filing)7:04 PM ETJun 29-Jul 12 daysNonko EugeneDirectorSSaleClass A Common Stock−9.85K$12.42−$122.3K−1.0%940.3K after3 lots10b5-1
Jul 1, 2026 (view filing)7:04 PM ETJun 29-Jul 12 daysNonko EugeneDirectorSSaleClass A Common Stock−24.6K$12.41−$305.5K−2.1%1.16M after3 lots10b5-1
Jul 8, 2026 (view filing)9:34 PM ETJul 6-82 daysNonko EugeneDirectorSSaleClass A Common Stock−33.2K$13.92−$462.7K−3.5%907.1K after3 lots10b5-1
Jul 8, 2026 (view filing)9:34 PM ETJul 6-82 daysNonko EugeneDirectorSSaleClass A Common Stock−43.1K$13.86−$597.0K−3.7%1.12M after3 lots10b5-1
Jul 8, 2026 (view filing)9:34 PM ETJul 6-72 daysYi StevenSee RemarksSSaleClass A Common Stock−43.7K$14.05−$614.2K−1.6%2.72M after2 lots10b5-1
Jul 15, 2026 (view filing)7:09 PM ETJul 15Same dayCramer KeithChief Revenue OfficerSSaleClass A Common Stock−13.0K$14.19−$184.5K−4.6%267.5K after10b5-1
Jul 15, 2026 (view filing)7:09 PM ETJul 13-152 daysYi StevenSee RemarksSSaleClass A Common Stock−161.5K$14.13−$2.28M−5.9%2.55M after3 lots10b5-1
Jul 15, 2026 (view filing)7:09 PM ETJul 13-152 daysNonko EugeneDirectorSSaleClass A Common Stock−16.5K$13.89−$229.5K−1.8%890.6K after3 lots10b5-1
Jul 15, 2026 (view filing)7:09 PM ETJul 13-152 daysNonko EugeneDirectorSSaleClass A Common Stock−29.9K$13.93−$416.3K−2.7%1.09M after3 lots10b5-1
Jul 17, 2026 (view filing)8:44 PM ETJul 16-171 dayYeh Kuanling AmyChief Technology OfficerSSaleClass A Common Stock−13.0K$14.38−$186.9K−2.3%554.0K after2 lots10b5-1
Jul 17, 2026 (view filing)8:45 PM ETJul 16-171 dayYi StevenSee RemarksSSaleClass A Common Stock−94.8K$14.37−$1.36M−3.7%2.46M after2 lots10b5-1
Jul 22, 2026 (view filing)7:16 PM ETJul 20-222 daysNonko EugeneDirectorSSaleClass A Common Stock−14.9K$14.00−$208.1K−1.7%875.7K after3 lots10b5-1
Jul 22, 2026 (view filing)7:16 PM ETJul 20-222 daysNonko EugeneDirectorSSaleClass A Common Stock−28.6K$13.96−$398.7K−2.6%1.06M after3 lots10b5-1
Jul 29, 2026 (view filing)6:36 PM ETJul 27-292 daysNonko EugeneDirectorSSaleClass A Common Stock−14.9K$13.79−$204.9K−1.7%860.9K after3 lots10b5-1
Jul 29, 2026 (view filing)6:36 PM ETJul 27-292 daysNonko EugeneDirectorSSaleClass A Common Stock−28.6K$13.72−$392.1K−2.7%1.03M after3 lots10b5-1
Aug 5, 2026 (view filing)5:19 PM ETAug 32 daysYi StevenSee RemarksSSaleClass A Common Stock−72.0K$12.64−$910.0K−2.9%2.39M after10b5-1
Aug 5, 2026 (view filing)5:19 PM ETAug 3-52 daysNonko EugeneDirectorSSaleClass A Common Stock−8.62K$12.47−$107.5K−1.0%852.2K after3 lots10b5-1
Aug 5, 2026 (view filing)5:19 PM ETAug 3-52 daysNonko EugeneDirectorSSaleClass A Common Stock−23.8K$12.41−$294.8K−2.3%1.01M after3 lots10b5-1
Aug 12, 2026 (view filing)5:47 PM ETAug 10-122 daysNonko EugeneDirectorSSaleClass A Common Stock−9.85K$13.18−$129.8K−1.2%842.4K after3 lots10b5-1
Aug 12, 2026 (view filing)5:47 PM ETAug 10-122 daysNonko EugeneDirectorSSaleClass A Common Stock−24.6K$13.20−$324.8K−2.4%984.2K after3 lots10b5-1
Aug 17, 2026 (view filing)9:53 PM ETAug 143 daysYeh Kuanling AmyChief Technology OfficerSSaleClass A Common Stock−12.0K$13.55−$162.6K−2.2%542.0K after10b5-1
Aug 17, 2026 (view filing)9:53 PM ETAug 17Same dayCramer KeithChief Revenue OfficerSSaleClass A Common Stock−13.0K$12.76−$165.9K−4.7%264.3K after10b5-1
Aug 19, 2026 (view filing)5:09 PM ETAug 17-192 daysNonko EugeneDirectorSSaleClass A Common Stock−9.85K$12.97−$127.7K−1.2%832.6K after3 lots10b5-1
Aug 19, 2026 (view filing)5:09 PM ETAug 17-192 daysNonko EugeneDirectorSSaleClass A Common Stock−24.6K$12.96−$319.1K−2.5%959.5K after3 lots10b5-1
Aug 26, 2026 (view filing)6:02 PM ETAug 24-262 daysNonko EugeneDirectorSSaleClass A Common Stock−9.23K$12.83−$118.4K−1.1%823.3K after3 lots10b5-1
Aug 26, 2026 (view filing)6:02 PM ETAug 24-262 daysNonko EugeneDirectorSSaleClass A Common Stock−24.2K$12.81−$309.8K−2.5%935.4K after3 lots10b5-1
Sep 2, 2026 (view filing)6:45 PM ETAug 31-Sep 22 daysNonko EugeneDirectorSSaleClass A Common Stock−8.00K$12.42−$99.4K−1.0%815.3K after3 lots10b5-1
Sep 2, 2026 (view filing)6:45 PM ETAug 31-Sep 22 daysNonko EugeneDirectorSSaleClass A Common Stock−23.3K$12.42−$289.7K−2.5%912.0K after3 lots10b5-1
Sep 2, 2026 (view filing)6:45 PM ETSep 11 dayYi StevenSee RemarksSSaleClass A Common Stock−48.0K$12.38−$594.4K−2.0%2.34M after10b5-1
Sep 9, 2026 (view filing)6:22 PM ETSep 45 daysYeh Kuanling AmyChief Technology OfficerSSaleClass A Common Stock−3.00K$12.00−$36.0K−0.5%549.1K after10b5-1
Sep 10, 2026 (view filing)7:33 PM ETSep 8-102 daysNonko EugeneDirectorSSaleClass A Common Stock−5.82K$11.62−$67.6K−0.7%809.5K after3 lots10b5-1
Sep 10, 2026 (view filing)7:33 PM ETSep 8-102 daysNonko EugeneDirectorSSaleClass A Common Stock−21.8K$11.58−$252.6K−2.4%890.2K after3 lots10b5-1
Sep 16, 2026 (view filing)6:36 PM ETSep 14-162 daysNonko EugeneDirectorSSaleClass A Common Stock−6.55K$11.64−$76.2K−0.8%803.0K after3 lots10b5-1
Sep 16, 2026 (view filing)6:36 PM ETSep 14-162 daysNonko EugeneDirectorSSaleClass A Common Stock−22.3K$11.57−$258.3K−2.5%867.9K after3 lots10b5-1
Sep 16, 2026 (view filing)6:36 PM ETSep 151 dayCramer KeithChief Revenue OfficerSSaleClass A Common Stock−13.0K$11.49−$149.4K−4.9%251.3K after10b5-1
Sep 23, 2026 (view filing)7:51 PM ETSep 21-222 daysNonko EugeneDirectorSSaleClass A Common Stock−2.13K$10.66−$22.8K−0.3%800.8K after2 lots10b5-1
Sep 23, 2026 (view filing)7:51 PM ETSep 21-222 daysNonko EugeneDirectorSSaleClass A Common Stock−13.3K$10.65−$142.1K−1.5%854.5K after2 lots10b5-1
Sep 25, 2026 (view filing)7:21 PM ETSep 25Same dayYeh Kuanling AmyChief Technology OfficerSSaleClass A Common Stock−3.00K$9.40−$28.2K−0.5%546.1K after10b5-1