Nonko Eugene's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Jul 22, 2026
- Accession no.
- 0001818383-26-000193
- Filed
- Jul 22, 2026, 7:16 PM ET
- Trade date
- Jul 20-22, 2026
- Filing delay
- 2 days
- Rule 10b5-1 plan
- Checked
This filing lists 6 non-derivative transactions. Open-market sales total $606.8K. It was filed 2 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Nonko EugeneCIK 0001830016 | Director |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Jul 20, 2026 | Class A Common Stock | SSaleDisposed | −4,952 | $13.87F2 | −$68,684.74 | 885,622 | Direct | |
| Jul 21, 2026 | Class A Common Stock | SSaleDisposed | −4,952 | $14.33F3 | −$70,970.58 | 880,670 | Direct | |
| Jul 22, 2026 | Class A Common Stock | SSaleDisposed | −4,952 | $13.81F4 | −$68,398.51 | 875,718 | Direct | |
| Jul 20, 2026 | Class A Common Stock | SSaleDisposed | −9,524 | $13.82F2 | −$131,657.87 | 1,080,160 | Indirect | |
| Jul 21, 2026 | Class A Common Stock | SSaleDisposed | −9,524 | $14.33F5 | −$136,475.11 | 1,070,636 | Indirect | |
| Jul 22, 2026 | Class A Common Stock | SSaleDisposed | −9,524 | $13.71F6 | −$130,599.75 | 1,061,112 | Indirect |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F2
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.61 to $14.07 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 2 transactions in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.12 to $14.66 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F4
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.475 to $14.12 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F5
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.13 to $14.68 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F6
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.465 to $14.12 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.