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Nonko Eugene's Form 4 filing

MediaAlpha, Inc. (MAX) · filed Sep 23, 2026

Accession no.
0001818383-26-000241
Filed
Sep 23, 2026, 7:51 PM ET
Trade date
Sep 21-22, 2026
Filing delay
2 days
Rule 10b5-1 plan
Checked

This filing lists 4 non-derivative transactions. Open-market sales total $164.8K. It was filed 2 days after the trade.

Reporting owners

A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.

Reporting owners on this filing
OwnerRelationship to the company
Nonko EugeneCIK 0001830016Director

Non-derivative securities (Table I)

Acquisitions and disposals of common stock and similar shares, one row per line on the filing.

Non-derivative transactions
Trade dateSecurityTransactionSharesPriceValueShares afterOwnershipFlags
Sep 21, 2026Class A Common StockSSaleDisposed−1,067$10.54F2−$11,241.91801,888Direct
Sep 22, 2026Class A Common StockSSaleDisposed−1,067$10.79F3−$11,510.16800,821Direct
Sep 21, 2026Class A Common StockSSaleDisposed−6,667$10.53F4−$70,216.18861,217Indirect
Sep 22, 2026Class A Common StockSSaleDisposed−6,667$10.78F5−$71,854.26854,550Indirect

Footnotes and remarks

Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.

F2

Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.475 to $10.62 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Referenced by the price of 1 transaction in Table I.

F3

Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.72 to $10.925 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Referenced by the price of 1 transaction in Table I.

F4

Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.465 to $10.62 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Referenced by the price of 1 transaction in Table I.

F5

Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.71 to $10.955 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Referenced by the price of 1 transaction in Table I.

Read the full filing on SEC EDGAR (opens in a new tab)