Nonko Eugene's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Jul 15, 2026
- Accession no.
- 0001818383-26-000187
- Filed
- Jul 15, 2026, 7:09 PM ET
- Trade date
- Jul 13-15, 2026
- Filing delay
- 2 days
- Rule 10b5-1 plan
- Checked
This filing lists 6 non-derivative transactions. Open-market sales total $645.8K. It was filed 2 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Nonko EugeneCIK 0001830016 | Director |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Jul 13, 2026 | Class A Common Stock | SSaleDisposed | −6,622 | $13.81F2 | −$91,427.31 | 900,478 | Direct | |
| Jul 14, 2026 | Class A Common Stock | SSaleDisposed | −4,952 | $13.85F3 | −$68,599.07 | 895,526 | Direct | |
| Jul 15, 2026 | Class A Common Stock | SSaleDisposed | −4,952 | $14.03F4 | −$69,456.26 | 890,574 | Direct | |
| Jul 13, 2026 | Class A Common Stock | SSaleDisposed | −10,843 | $13.76F5 | −$149,208.35 | 1,108,732 | Indirect | |
| Jul 14, 2026 | Class A Common Stock | SSaleDisposed | −9,524 | $13.90F6 | −$132,410.27 | 1,099,208 | Indirect | |
| Jul 15, 2026 | Class A Common Stock | SSaleDisposed | −9,524 | $14.14F7 | −$134,675.07 | 1,089,684 | Indirect |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F2
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.41 to $14.04 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.67 to $14.00 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F4
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.87 to $14.305 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F5
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.445 to $14.055 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F6
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.69 to $14.055 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F7
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.88 to $14.31 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.