Nonko Eugene's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Jul 8, 2026
- Accession no.
- 0001818383-26-000180
- Filed
- Jul 8, 2026, 9:34 PM ET
- Trade date
- Jul 6-8, 2026
- Filing delay
- 2 days
- Rule 10b5-1 plan
- Checked
This filing lists 6 non-derivative transactions. Open-market sales total $1.06M. It was filed 2 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Nonko EugeneCIK 0001830016 | Director |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Jul 6, 2026 | Class A Common Stock | SSaleDisposed | −24,992 | $13.91F2 | −$347,681.21 | 915,334 | Direct | |
| Jul 7, 2026 | Class A Common Stock | SSaleDisposed | −4,952 | $14.08F3 | −$69,744.46 | 910,382 | Direct | |
| Jul 8, 2026 | Class A Common Stock | SSaleDisposed | −3,282 | $13.78F4 | −$45,226.62 | 907,100 | Direct | |
| Jul 6, 2026 | Class A Common Stock | SSaleDisposed | −25,352 | $13.86F5 | −$351,447.17 | 1,137,304 | Indirect | |
| Jul 7, 2026 | Class A Common Stock | SSaleDisposed | −9,524 | $14.06F6 | −$133,897.92 | 1,127,780 | Indirect | |
| Jul 8, 2026 | Class A Common Stock | SSaleDisposed | −8,205 | $13.61F7 | −$111,664.31 | 1,119,575 | Indirect |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F2
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.12 to $14.06 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.86 to $14.30 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F4
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.69 to $13.82 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F5
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.12 to $14.025 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F6
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.85 to $14.30 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F7
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.465 to $13.84 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.