Nonko Eugene's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Jul 29, 2026
- Accession no.
- 0001818383-26-000202
- Filed
- Jul 29, 2026, 6:36 PM ET
- Trade date
- Jul 27-29, 2026
- Filing delay
- 2 days
- Rule 10b5-1 plan
- Checked
This filing lists 6 non-derivative transactions. Open-market sales total $597.0K. It was filed 2 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Nonko EugeneCIK 0001830016 | Director |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Jul 27, 2026 | Class A Common Stock | SSaleDisposed | −3,282 | $13.28F2 | −$43,572.16 | 872,436 | Direct | |
| Jul 28, 2026 | Class A Common Stock | SSaleDisposed | −6,622 | $13.86F3 | −$91,775.62 | 865,814 | Direct | |
| Jul 29, 2026 | Class A Common Stock | SSaleDisposed | −4,952 | $14.05F4 | −$69,571.14 | 860,862 | Direct | |
| Jul 27, 2026 | Class A Common Stock | SSaleDisposed | −8,205 | $13.28F2 | −$108,932.86 | 1,052,907 | Indirect | |
| Jul 28, 2026 | Class A Common Stock | SSaleDisposed | −10,843 | $13.78F5 | −$149,375.34 | 1,042,064 | Indirect | |
| Jul 29, 2026 | Class A Common Stock | SSaleDisposed | −9,524 | $14.05F6 | −$133,779.82 | 1,032,540 | Indirect |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F2
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.225 to $13.345 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 2 transactions in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.62 to $14.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F4
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.89 to $14.225 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F5
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.505 to $14.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F6
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.89 to $14.255 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.