Nonko Eugene's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Aug 12, 2026
- Accession no.
- 0001818383-26-000208
- Filed
- Aug 12, 2026, 5:47 PM ET
- Trade date
- Aug 10-12, 2026
- Filing delay
- 2 days
- Rule 10b5-1 plan
- Checked
This filing lists 6 non-derivative transactions. Open-market sales total $454.6K. It was filed 2 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Nonko EugeneCIK 0001830016 | Director |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Aug 10, 2026 | Class A Common Stock | SSaleDisposed | −3,282 | $13.30F2 | −$43,666.03 | 848,964 | Direct | |
| Aug 11, 2026 | Class A Common Stock | SSaleDisposed | −3,282 | $13.36F3 | −$43,835.05 | 845,682 | Direct | |
| Aug 12, 2026 | Class A Common Stock | SSaleDisposed | −3,282 | $12.89F4 | −$42,288.9 | 842,400 | Direct | |
| Aug 10, 2026 | Class A Common Stock | SSaleDisposed | −8,205 | $13.57F5 | −$111,329.54 | 1,000,574 | Indirect | |
| Aug 11, 2026 | Class A Common Stock | SSaleDisposed | −8,205 | $13.24F3 | −$108,609.59 | 992,369 | Indirect | |
| Aug 12, 2026 | Class A Common Stock | SSaleDisposed | −8,205 | $12.78F6 | −$104,866.46 | 984,164 | Indirect |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F2
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.05 to $13.55 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.07 to $13.525 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 2 transactions in Table I.
- F4
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.73 to $13.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F5
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.135 to $13.845 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F6
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.605 to $13.025 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.