MediaAlpha, Inc.
MAX- Exchange
- NYSE
- Industry
- Services-Business Services, NEC
- SEC CIK
- 0001818383
In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 22 sales; 155 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.
Key figures
- Market capNo recent share count in SEC filings
- –
- Insider buysOpen market, last 90 days
- 0
- Insider sellsLast 90 days, $95.0M in total
- 22
- 13F holdersQ2 2026, −7 vs. previous quarter
- 155
- 13F valueReported value at the end of Q2 2026
- $610.7M
- Superinvestors holdingAt the end of Q2 2026
- 0
Price chart
Financials
See financial statementsFrom SEC filings, in USD.
- Revenue, FY2025
- $1.11B
- +28.8% year over year
- Net income, FY2025
- $25.6M
- +54.1% year over year
- Free cash flow, FY2025
- $65.3M
- +43.1% year over year
- Revenue, Q3 FY2026
- $375.9M
- +22.7% year over year
Revenue flow, FY2025
Green is profit; orange is costs, expenses and taxes. Percentages are shares of revenue.
Short interest
See short dataFrom FINRA, settlement date Oct 15, 2026.
- Short interest
- 3.22M
- Shares sold short
- Change
- +388.3K
- +13.7% vs. previous
- Days to cover
- 2.78
- At average daily volume
Superinvestors holding MAX, Q2 2026
Go to the superinvestors tabNo superinvestor reported holding MAX at the end of Q2 2026.
Latest insider trades
See all insider tradesOpen-market purchases and sales by MediaAlpha, Inc. insiders from Form 4, newest first.
| Filed (ET) | Trade date | Filing delay | Insider | Transaction | Shares | Avg price | Value | Holding change | Flags |
|---|---|---|---|---|---|---|---|---|---|
| Nov 5, 2026 (view filing)9:04 PM ET | Nov 4 | 1 day | White Mountains Insurance Group Ltd and 1 other10% Owner | SSaleClass A Common Stock | −5.50M | $13.90 | −$76.5M | −30.8%12.4M after | |
| Nov 4, 2026 (view filing)8:36 PM ET | Nov 2-4 | 2 days | Yi StevenSee Remarks | SSaleClass A Common Stock | −420.0K | $15.12 | −$6.35M | −18.2%1.89M after | 3 lots10b5-1 |
| Nov 4, 2026 (view filing)8:36 PM ET | Nov 2-4 | 2 days | Nonko EugeneDirector | SSaleClass A Common Stock | −130.1K | $14.83 | −$1.93M | −16.6%654.4K after | 3 lots10b5-1 |
| Nov 4, 2026 (view filing)8:36 PM ET | Nov 2-4 | 2 days | Nonko EugeneDirector | SSaleClass A Common Stock | −331.5K | $15.06 | −$4.99M | −42.0%458.4K after | 3 lots10b5-1 |
| Nov 3, 2026 (view filing)7:16 PM ET | Oct 30-Nov 2 | 4 days | Yeh Kuanling AmyChief Technology Officer | SSaleClass A Common Stock | −50.0K | $14.69 | −$734.5K | −9.2%493.1K after | 2 lots |
| Oct 28, 2026 (view filing)9:16 PM ET | Oct 26-28 | 2 days | Nonko EugeneDirector | SSaleClass A Common Stock | −7.27K | $11.82 | −$86.0K | −0.9%784.5K after | 3 lots10b5-1 |
| Oct 28, 2026 (view filing)9:16 PM ET | Oct 26-28 | 2 days | Nonko EugeneDirector | SSaleClass A Common Stock | −22.8K | $11.77 | −$268.7K | −2.8%789.9K after | 3 lots10b5-1 |
| Oct 21, 2026 (view filing)9:41 PM ET | Oct 19 | 2 days | Cramer KeithChief Revenue Officer | SSaleClass A Common Stock | −12.0K | $11.39 | −$136.6K | −4.8%239.3K after | 10b5-1 |
| Oct 21, 2026 (view filing)9:40 PM ET | Oct 19-21 | 2 days | Nonko EugeneDirector | SSaleClass A Common Stock | −5.82K | $11.55 | −$67.2K | −0.7%791.8K after | 3 lots10b5-1 |
| Oct 21, 2026 (view filing)9:40 PM ET | Oct 19-21 | 2 days | Nonko EugeneDirector | SSaleClass A Common Stock | −21.8K | $11.58 | −$252.7K | −2.6%812.7K after | 3 lots10b5-1 |
Top 10 13F holders, Q2 2026
See all 155 holdersThe largest institutional positions in MediaAlpha, Inc. at the end of Q2 2026; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| White Mountains Insurance Group Ltd | 17,856,614 | $224.5M | 57.03% | 00.0% | Unchanged |
| BlackRock, Inc. | 3,392,357 | $42.6M | 0.00% | −84,330−2.4% | Reduced |
| Clearline Capital LP | 2,713,890 | $34.1M | 2.20% | +123,220+4.8% | Added |
| JPMorgan Chase & Co | 1,880,062 | $23.3M | 0.00% | +134,383+7.7% | Added |
| Vanguard Capital Management LLC | 1,276,369 | $16.0M | 0.00% | −109,360−7.9% | Reduced |
| Geode Capital Management, LLC | 1,068,308 | $13.4M | 0.00% | −1,776−0.2% | Reduced |
| Divisadero Street Capital Management, LP | 1,019,988 | $12.8M | 0.30% | +933,081+1,073.7% | Added |
| Jacobs Levy Equity Management, Inc | 971,232 | $12.2M | 0.04% | +221,178+29.5% | Added |
| Acadian Asset Management LLC | 957,095 | $12.0M | 0.01% | +109,896+13.0% | Added |
| Jacobs Asset Management, LLC | 919,761 | $11.6M | 8.71% | −4,682−0.5% | Reduced |
Holders of 5% or more of MAX
See all 3 holders and filingsHolders whose latest Schedule 13D or 13G filing reports 5% or more of MediaAlpha, Inc..
| Holder | Latest form | Stake | Change | First filed | Latest filing | Filing |
|---|---|---|---|---|---|---|
| White Mountains Insurance Group Ltd | 13D/A | 24.30%12.4M shares | −10.80 ppfrom 35.10% | Feb 12, 202112 filings | Nov 5, 2026 | SEC |
| Nonko Eugene | 13D/A | 9.80%5.20M shares | −1.00 ppfrom 10.80% | Jun 25, 20216 filings | Aug 26, 2026 | SEC |
| Divisadero Street Capital Management, LP | 13G | 5.80%3.13M shares | New | Jul 28, 20261 filing | Jul 28, 2026 | SEC |