Nonko Eugene's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Jul 1, 2026
- Accession no.
- 0001818383-26-000177
- Filed
- Jul 1, 2026, 7:04 PM ET
- Trade date
- Jun 29-Jul 1, 2026
- Filing delay
- 2 days
- Rule 10b5-1 plan
- Checked
This filing lists 6 non-derivative transactions. Open-market sales total $427.8K. It was filed 2 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Nonko EugeneCIK 0001830016 | Director |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Jun 29, 2026 | Class A Common Stock | SSaleDisposed | −2,667 | $11.81F2 | −$31,509 | 947,505 | Direct | |
| Jun 30, 2026 | Class A Common Stock | SSaleDisposed | −2,667 | $12.42F3 | −$33,133.74 | 944,838 | Direct | |
| Jul 1, 2026 | Class A Common Stock | SSaleDisposed | −4,512 | $12.77F4 | −$57,634.48 | 940,326 | Direct | |
| Jun 29, 2026 | Class A Common Stock | SSaleDisposed | −7,778 | $11.93F5 | −$92,813.32 | 1,179,493 | Indirect | |
| Jun 30, 2026 | Class A Common Stock | SSaleDisposed | −7,778 | $12.44F6 | −$96,749.76 | 1,171,715 | Indirect | |
| Jul 1, 2026 | Class A Common Stock | SSaleDisposed | −9,059 | $12.80F7 | −$115,975.13 | 1,162,656 | Indirect |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F2
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.66 to $12.005 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.33 to $12.57 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F4
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.42 to $13.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F5
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.67 to $12.06 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F6
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.255 to $12.54 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F7
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.42 to $13.085 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.