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MediaAlpha, Inc.

MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
SEC CIK
0001818383

In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 26 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.

Open-market trades, last 90 days

Open-market purchases (P) and sales (S) by MediaAlpha, Inc. insiders, counted by Form 4 filing. Trades with a flagged price and duplicate filings are left out.

Open-market buys
0 filings
Open-market sells
26 filings
4 insiders, $14.2M in total
Insiders trading
4
Net value
−$14.2M
Purchases minus sales

Insider roster

Directors, officers and 10% owners who have filed a Form 4 for MediaAlpha, Inc., current and former, most recent filer first. Last reported holding is the position after the last non-derivative trade in their latest filing.

Insider roster for MediaAlpha, Inc.
NameTitleLast reported holdingLast filingFilings, past year
Yeh Kuanling AmyChief Technology Officer546,091Sep 25, 202616
Nonko EugeneDirector854,550IndirectSep 23, 202636
Cramer KeithChief Revenue Officer251,303Sep 16, 202611
Yi StevenSee Remarks2,339,740Sep 2, 202635
Coyne Jeffrey BGENERAL COUNSEL AND SECRETARY577,582Aug 17, 20266
Thompson Patrick RyanSee Remarks1,080,127Aug 17, 20265
StClair LaurenDirector20,900May 22, 20261
Vrabeck Kathy PDirector150,407May 7, 20261
Arasu Venmal (Raji)Director119,407May 7, 20261
Jones RamonDirector28,000May 7, 20262
Hunt Bradley WilliamDirector46,200May 7, 20261
Sweet LaraDirector98,657May 16, 20250
Insignia Capital Partners (Parallel A), L.P.10% Owner0IndirectMay 13, 20240
Insignia Capital Partners, L.P.10% Owner0IndirectMay 13, 20240
Insignia Capital Partners (Aiv), L.P.10% Owner0IndirectMay 13, 20240
Insignia Capital Partners GP, L.L.C.10% Owner0IndirectMay 13, 20240
Insignia QL Holdings, LLC10% Owner0IndirectMay 13, 20240
Insignia A QL Holdings, LLC10% Owner0IndirectMay 13, 20240
White Mountains Insurance Group Ltd10% Owner17,856,614IndirectMay 9, 20240
WM Hinson (Bermuda) Ltd.10% Owner17,856,614IndirectMay 9, 20240
Cunningham Catherine HullChief People Officer14,081Feb 17, 20230
WM International Holdings Ltd10% Owner0IndirectDec 23, 20220
Bridge Holdings (Bermuda) Ltd.10% Owner0Aug 26, 20220
Carlson Cort AllanSee Remarks41,441Nov 24, 20210
Topjian SergeVICE PRESIDENT, MEDIA21,172Nov 3, 20210
Perine RobertVICE PRESIDENT, PRODUCT39,869Nov 3, 20210
Mikalis BrianSee Remarks16,335Nov 3, 20210
Sweetser JeffSee Remarks35,183Nov 3, 20210
Sinanyan TigranSee Remarks36,779Sep 21, 20210
Wang AmbroseCO-FOUNDER38,839Aug 3, 20210

Insider trades

Each row adds up one type of transaction in one Form 4 filing. Only open-market purchases (P) and sales (S) are shown by default; use the filters to see grants, option exercises and other codes.

Insider trades
Filed (ET)Trade dateFiling delayInsiderTransactionSharesAvg priceValueHolding changeFlags
Jun 15, 2022 (view filing)Jun 141 dayThompson Patrick RyanSee RemarksPPurchaseClass A Common Stock+10.0K$8.59+$85.9K+13.6%83.6K after
Feb 17, 2023 (view filing)Feb 161 dayNonko EugeneSee RemarksSSaleClass A Common Stock−400$15.00−$6.00K−0.1%609.8K after
Feb 17, 2023 (view filing)Feb 161 dayYi StevenSee RemarksSSaleClass A Common Stock−400$15.00−$6.00K0.0%1.12M after
Feb 23, 2023 (view filing)Feb 212 daysNonko EugeneSee RemarksSSaleClass A Common Stock−1.40K$15.07−$21.1K−0.2%608.4K after
Feb 23, 2023 (view filing)Feb 212 daysYi StevenSee RemarksSSaleClass A Common Stock−1.40K$15.07−$21.1K−0.1%1.12M after
Feb 27, 2023 (view filing)Feb 24-273 daysNonko EugeneSee RemarksSSaleClass A Common Stock−65.7K$16.21−$1.07M−10.8%542.7K after2 lots
Feb 27, 2023 (view filing)Feb 24-273 daysYi StevenSee RemarksSSaleClass A Common Stock−80.7K$16.10−$1.30M−7.2%1.04M after2 lots
Jun 30, 2023 (view filing)8:13 AM ETJun 30Same dayWhite Mountains Insurance Group Ltd and 1 otherDirector, 10% OwnerPPurchaseClass A Common Stock+5.92M$10.00+$59.2M+34.9%22.9M after
Mar 12, 2024 (view filing)5:23 PM ETMar 12Same dayInsignia Capital Partners (Parallel A), L.P. and 5 others10% OwnerSSaleClass A Common Stock−2.95M$19.85−$58.6M−98.3%50.0K after
May 9, 2024 (view filing)5:04 PM ETMay 72 daysWhite Mountains Insurance Group Ltd and 1 other10% OwnerSSaleClass A Common Stock−5.00M$19.00−$95.0M−21.9%17.9M after
May 13, 2024 (view filing)6:51 PM ETMay 103 daysInsignia Capital Partners (Parallel A), L.P. and 5 others10% OwnerSSaleClass A Common Stock−2.59M$19.00−$49.2M−100.0%0 after
Nov 1, 2024 (view filing)Oct 302 daysYi StevenSee RemarksSSaleClass A Common Stock−72.0K$20.66−$1.49M−3.0%2.31M after
Nov 1, 2024 (view filing)Oct 302 daysNonko EugeneSee RemarksSSaleClass A Common Stock−72.0K$20.67−$1.49M−4.4%1.55M after
Aug 12, 2025 (view filing)Aug 8-124 daysCramer KeithChief Revenue OfficerSSaleClass A Common Stock−29.7K$10.04−$297.9K−15.1%167.2K after3 lots
Aug 13, 2025 (view filing)Aug 121 dayVrabeck Kathy PDirectorPPurchaseClass A Common Stock+31.0K$9.60+$297.6K+31.4%129.7K after
Aug 18, 2025 (view filing)Aug 153 daysYeh Kuanling AmyChief Technology OfficerSSaleClass A Common Stock−6.00K$10.20−$61.2K−1.5%399.3K after10b5-1
Nov 19, 2025 (view filing)Nov 17-192 daysNonko EugeneDirectorSSaleClass A Common Stock−16.2K$11.94−$193.4K−1.4%1.11M after3 lots10b5-1
Nov 19, 2025 (view filing)Nov 17-192 daysNonko EugeneDirectorSSaleClass A Common Stock−20.1K$11.94−$239.9K−1.2%1.68M after3 lots10b5-1
Nov 19, 2025 (view filing)Nov 17-192 daysYi StevenSee RemarksSSaleClass A Common Stock−24.0K$11.96−$287.0K−0.8%2.98M after3 lots10b5-1
Nov 26, 2025 (view filing)Nov 24-262 daysYi StevenSee RemarksSSaleClass A Common Stock−24.0K$12.11−$290.7K−0.8%2.95M after3 lots10b5-1
Nov 26, 2025 (view filing)Nov 24-262 daysNonko EugeneDirectorSSaleClass A Common Stock−16.2K$12.18−$197.3K−1.5%1.10M after3 lots10b5-1
Nov 26, 2025 (view filing)Nov 24-262 daysNonko EugeneDirectorSSaleClass A Common Stock−20.1K$12.17−$244.6K−1.2%1.66M after3 lots10b5-1
Dec 3, 2025 (view filing)Dec 1-32 daysNonko EugeneDirectorSSaleClass A Common Stock−16.2K$12.85−$208.1K−1.5%1.08M after4 lots10b5-1
Dec 3, 2025 (view filing)Dec 1-32 daysNonko EugeneDirectorSSaleClass A Common Stock−20.1K$12.85−$258.4K−1.2%1.64M after4 lots10b5-1
Dec 3, 2025 (view filing)Dec 1-32 daysYi StevenSee RemarksSSaleClass A Common Stock−24.0K$12.85−$308.4K−0.8%2.93M after4 lots10b5-1
Dec 10, 2025 (view filing)Dec 8-102 daysNonko EugeneDirectorSSaleClass A Common Stock−16.2K$13.31−$215.6K−1.5%1.06M after3 lots10b5-1
Dec 10, 2025 (view filing)Dec 8-102 daysNonko EugeneDirectorSSaleClass A Common Stock−20.1K$13.30−$267.3K−1.2%1.62M after3 lots10b5-1
Dec 10, 2025 (view filing)Dec 8-102 daysYi StevenSee RemarksSSaleClass A Common Stock−24.0K$13.28−$318.8K−0.8%2.90M after3 lots10b5-1
Dec 12, 2025 (view filing)Dec 10-122 daysYeh Kuanling AmyChief Technology OfficerSSaleClass A Common Stock−15.0K$13.42−$201.4K−3.6%399.7K after2 lots10b5-1
Dec 12, 2025 (view filing)Dec 12Same dayCoyne Jeffrey BGENERAL COUNSEL AND SECRETARYSSaleClass A Common Stock−5.00K$13.16−$65.8K−1.1%441.8K after10b5-1
Dec 17, 2025 (view filing)Dec 15-172 daysYi StevenSee RemarksSSaleClass A Common Stock−24.0K$12.79−$307.0K−0.8%2.88M after3 lots10b5-1
Dec 17, 2025 (view filing)Dec 152 daysCramer KeithChief Revenue OfficerSSaleClass A Common Stock−10.0K$12.83−$128.3K−5.1%187.2K after10b5-1
Dec 17, 2025 (view filing)Dec 15-172 daysNonko EugeneDirectorSSaleClass A Common Stock−16.2K$12.79−$207.3K−1.5%1.05M after3 lots10b5-1
Dec 17, 2025 (view filing)Dec 15-172 daysNonko EugeneDirectorSSaleClass A Common Stock−20.1K$12.79−$257.0K−1.2%1.60M after3 lots10b5-1
Dec 29, 2025 (view filing)Dec 22-247 daysYi StevenSee RemarksSSaleClass A Common Stock−24.0K$12.74−$305.7K−0.8%2.86M after3 lots10b5-1
Dec 29, 2025 (view filing)Dec 22-247 daysNonko EugeneDirectorSSaleClass A Common Stock−16.2K$12.75−$206.6K−1.5%1.03M after3 lots10b5-1
Dec 29, 2025 (view filing)Dec 22-247 daysNonko EugeneDirectorSSaleClass A Common Stock−20.1K$12.75−$256.3K−1.3%1.58M after3 lots10b5-1
Dec 31, 2025 (view filing)Dec 29-312 daysYi StevenSee RemarksSSaleClass A Common Stock−24.0K$12.79−$307.0K−0.8%2.83M after3 lots10b5-1
Dec 31, 2025 (view filing)Dec 29-312 daysNonko EugeneDirectorSSaleClass A Common Stock−16.2K$12.79−$207.3K−1.6%1.01M after3 lots10b5-1
Dec 31, 2025 (view filing)Dec 29-312 daysNonko EugeneDirectorSSaleClass A Common Stock−20.1K$12.79−$257.1K−1.3%1.56M after3 lots10b5-1
Jan 2, 2026 (view filing)Jan 2Same dayYeh Kuanling AmyChief Technology OfficerSSaleClass A Common Stock−3.00K$12.95−$38.9K−0.8%396.7K after10b5-1
Jan 7, 2026 (view filing)Jan 5-72 daysNonko EugeneDirectorSSaleClass A Common Stock−16.2K$11.84−$191.9K−1.6%998.2K after3 lots10b5-1
Jan 7, 2026 (view filing)Jan 5-72 daysNonko EugeneDirectorSSaleClass A Common Stock−20.1K$11.84−$237.9K−1.3%1.54M after3 lots10b5-1
Jan 7, 2026 (view filing)Jan 5-72 daysYi StevenSee RemarksSSaleClass A Common Stock−24.0K$11.84−$284.1K−0.8%2.81M after3 lots10b5-1
Jan 14, 2026 (view filing)Jan 12-142 daysNonko EugeneDirectorSSaleClass A Common Stock−16.2K$11.53−$186.8K−1.6%982.0K after3 lots10b5-1
Jan 14, 2026 (view filing)Jan 12-142 daysNonko EugeneDirectorSSaleClass A Common Stock−20.1K$11.53−$231.8K−1.3%1.52M after3 lots10b5-1
Jan 14, 2026 (view filing)Jan 12-142 daysYi StevenSee RemarksSSaleClass A Common Stock−24.0K$11.52−$276.6K−0.9%2.78M after3 lots10b5-1
Jan 16, 2026 (view filing)Jan 151 dayCramer KeithChief Revenue OfficerSSaleClass A Common Stock−10.0K$11.37−$113.7K−5.3%177.2K after10b5-1
Jan 16, 2026 (view filing)Jan 16Same dayYeh Kuanling AmyChief Technology OfficerSSaleClass A Common Stock−3.00K$11.48−$34.4K−0.8%393.7K after10b5-1
Jan 22, 2026 (view filing)Jan 20-222 daysYi StevenSee RemarksSSaleClass A Common Stock−24.0K$11.14−$267.4K−0.9%2.76M after3 lots10b5-1