Nonko Eugene's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Dec 29, 2025
- Accession no.
- 0001818383-25-000189
- Filed
- Dec 29, 2025
- Trade date
- Dec 22-24, 2025
- Filing delay
- 7 days
- Rule 10b5-1 plan
- Checked
This filing lists 6 non-derivative transactions. Open-market sales total $462.9K. It was filed 7 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Nonko EugeneCIK 0001830016 | Director |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Dec 22, 2025 | Class A Common Stock | SSaleDisposed | −5,400 | $12.91F2 | −$69,714 | 1,041,448 | Direct | |
| Dec 23, 2025 | Class A Common Stock | SSaleDisposed | −5,400 | $12.68F3 | −$68,472 | 1,036,048 | Direct | |
| Dec 24, 2025 | Class A Common Stock | SSaleDisposed | −5,400 | $12.67F4 | −$68,418 | 1,030,648 | Direct | |
| Dec 22, 2025 | Class A Common Stock | SSaleDisposed | −6,700 | $12.91F5 | −$86,497 | 1,596,320 | Indirect | |
| Dec 23, 2025 | Class A Common Stock | SSaleDisposed | −6,700 | $12.68F3 | −$84,956 | 1,589,620 | Indirect | |
| Dec 24, 2025 | Class A Common Stock | SSaleDisposed | −6,700 | $12.67F6 | −$84,889 | 1,582,920 | Indirect |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F2
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.74 to $13.07 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.62 to $12.79 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 2 transactions in Table I.
- F4
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.57 to $12.745 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F5
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.70 to $13.07 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F6
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.57 to $12.74 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.