Nonko Eugene's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Dec 10, 2025
- Accession no.
- 0001818383-25-000172
- Filed
- Dec 10, 2025
- Trade date
- Dec 8-10, 2025
- Filing delay
- 2 days
- Rule 10b5-1 plan
- Checked
This filing lists 6 non-derivative transactions. Open-market sales total $482.9K. It was filed 2 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Nonko EugeneCIK 0001830016 | Director |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Dec 8, 2025 | Class A Common Stock | SSaleDisposed | −5,400 | $13.09F2 | −$70,686 | 1,073,848 | Direct | |
| Dec 9, 2025 | Class A Common Stock | SSaleDisposed | −5,400 | $13.33F3 | −$71,982 | 1,068,448 | Direct | |
| Dec 10, 2025 | Class A Common Stock | SSaleDisposed | −5,400 | $13.50F4 | −$72,900 | 1,063,048 | Direct | |
| Dec 8, 2025 | Class A Common Stock | SSaleDisposed | −6,700 | $13.09F5 | −$87,703 | 1,636,520 | Indirect | |
| Dec 9, 2025 | Class A Common Stock | SSaleDisposed | −6,700 | $13.32F6 | −$89,244 | 1,629,820 | Indirect | |
| Dec 10, 2025 | Class A Common Stock | SSaleDisposed | −6,700 | $13.49F4 | −$90,383 | 1,623,120 | Indirect |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F2
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.89 to $13.16 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.11 to $13.56 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F4
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.31 to $13.76 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 2 transactions in Table I.
- F5
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.89 to $13.18 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F6
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.97 to $13.56 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.