Nonko Eugene's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Dec 3, 2025
- Accession no.
- 0001818383-25-000166
- Filed
- Dec 3, 2025
- Trade date
- Dec 1-3, 2025
- Filing delay
- 2 days
- Rule 10b5-1 plan
- Checked
This filing lists 8 non-derivative transactions. Open-market sales total $466.5K. It was filed 2 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Nonko EugeneCIK 0001830016 | Director |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Dec 1, 2025 | Class A Common Stock | SSaleDisposed | −5,400 | $12.60F2 | −$68,040 | 1,090,048 | Direct | |
| Dec 2, 2025 | Class A Common Stock | SSaleDisposed | −5,400 | $12.57F3 | −$67,878 | 1,084,648 | Direct | |
| Dec 3, 2025 | Class A Common Stock | SSaleDisposed | −3,199 | $13.19F4 | −$42,194.81 | 1,081,449 | Direct | |
| Dec 3, 2025 | Class A Common Stock | SSaleDisposed | −2,201 | $13.64F5 | −$30,021.64 | 1,079,248 | Direct | |
| Dec 1, 2025 | Class A Common Stock | SSaleDisposed | −6,700 | $12.61F2 | −$84,487 | 1,656,620 | Indirect | |
| Dec 2, 2025 | Class A Common Stock | SSaleDisposed | −6,700 | $12.57F6 | −$84,219 | 1,649,920 | Indirect | |
| Dec 3, 2025 | Class A Common Stock | SSaleDisposed | −3,921 | $13.20F4 | −$51,757.2 | 1,645,999 | Indirect | |
| Dec 3, 2025 | Class A Common Stock | SSaleDisposed | −2,779 | $13.64F7 | −$37,905.56 | 1,643,220 | Indirect |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F2
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.40 to $12.71 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 2 transactions in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.425 to $12.705 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F4
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.715 to $13.50 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 2 transactions in Table I.
- F5
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.515 to $13.74 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F6
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.4375 to $12.705 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F7
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.505 to $13.73 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.