Nonko Eugene's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Dec 31, 2025
- Accession no.
- 0001818383-25-000193
- Filed
- Dec 31, 2025
- Trade date
- Dec 29-31, 2025
- Filing delay
- 2 days
- Rule 10b5-1 plan
- Checked
This filing lists 6 non-derivative transactions. Open-market sales total $464.4K. It was filed 2 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Nonko EugeneCIK 0001830016 | Director |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Dec 29, 2025 | Class A Common Stock | SSaleDisposed | −5,400 | $12.65F2 | −$68,310 | 1,025,248 | Direct | |
| Dec 30, 2025 | Class A Common Stock | SSaleDisposed | −5,400 | $12.80F3 | −$69,120 | 1,019,848 | Direct | |
| Dec 31, 2025 | Class A Common Stock | SSaleDisposed | −5,400 | $12.93F4 | −$69,822 | 1,014,448 | Direct | |
| Dec 29, 2025 | Class A Common Stock | SSaleDisposed | −6,700 | $12.65F5 | −$84,755 | 1,576,220 | Indirect | |
| Dec 30, 2025 | Class A Common Stock | SSaleDisposed | −6,700 | $12.80F3 | −$85,760 | 1,569,520 | Indirect | |
| Dec 31, 2025 | Class A Common Stock | SSaleDisposed | −6,700 | $12.93F6 | −$86,631 | 1,562,820 | Indirect |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F2
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.58 to $12.73 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.60 to $12.89 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 2 transactions in Table I.
- F4
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.90 to $12.975 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F5
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.57 to $12.725 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F6
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.91 to $12.96 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.