Nonko Eugene's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Jan 7, 2026
- Accession no.
- 0001818383-26-000005
- Filed
- Jan 7, 2026
- Trade date
- Jan 5-7, 2026
- Filing delay
- 2 days
- Rule 10b5-1 plan
- Checked
This filing lists 6 non-derivative transactions. Open-market sales total $429.8K. It was filed 2 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Nonko EugeneCIK 0001830016 | Director |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Jan 5, 2026 | Class A Common Stock | SSaleDisposed | −5,400 | $11.99F2 | −$64,746 | 1,009,048 | Direct | |
| Jan 6, 2026 | Class A Common Stock | SSaleDisposed | −5,400 | $11.87F3 | −$64,098 | 1,003,648 | Direct | |
| Jan 7, 2026 | Class A Common Stock | SSaleDisposed | −5,400 | $11.67F4 | −$63,018 | 998,248 | Direct | |
| Jan 5, 2026 | Class A Common Stock | SSaleDisposed | −6,700 | $11.98F5 | −$80,266 | 1,556,120 | Indirect | |
| Jan 6, 2026 | Class A Common Stock | SSaleDisposed | −6,700 | $11.87F6 | −$79,529 | 1,549,420 | Indirect | |
| Jan 7, 2026 | Class A Common Stock | SSaleDisposed | −6,700 | $11.66F7 | −$78,122 | 1,542,720 | Indirect |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F2
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.73 to $12.155 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.72 to $11.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F4
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.37 to $11.875 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F5
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.73 to $12.11 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F6
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.72 to $12.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F7
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.38 to $11.875 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.