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Yi Steven's Form 4 filing

MediaAlpha, Inc. (MAX) · filed Dec 17, 2025

Accession no.
0001818383-25-000183
Filed
Dec 17, 2025
Trade date
Dec 15-17, 2025
Filing delay
2 days
Rule 10b5-1 plan
Checked

This filing lists 3 non-derivative transactions. Open-market sales total $307.0K. It was filed 2 days after the trade.

Reporting owners

A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.

Reporting owners on this filing
OwnerRelationship to the company
Yi StevenCIK 0001829946Director, Officer (See Remarks)

Non-derivative securities (Table I)

Acquisitions and disposals of common stock and similar shares, one row per line on the filing.

Non-derivative transactions
Trade dateSecurityTransactionSharesPriceValueShares afterOwnershipFlags
Dec 15, 2025Class A Common StockSSaleDisposed−8,000$12.88F2−$103,0402,895,330Direct
Dec 16, 2025Class A Common StockSSaleDisposed−8,000$12.67F3−$101,3602,887,330Direct
Dec 17, 2025Class A Common StockSSaleDisposed−8,000$12.82F4−$102,5602,879,330Direct

Footnotes and remarks

Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.

F2

Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.74 to $12.975 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Referenced by the price of 1 transaction in Table I.

F3

Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.60 to $12.82 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Referenced by the price of 1 transaction in Table I.

F4

Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.675 to $13.04 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Referenced by the price of 1 transaction in Table I.

Remarks

CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER

Read the full filing on SEC EDGAR (opens in a new tab)