Nonko Eugene's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Jan 14, 2026
- Accession no.
- 0001818383-26-000009
- Filed
- Jan 14, 2026
- Trade date
- Jan 12-14, 2026
- Filing delay
- 2 days
- Rule 10b5-1 plan
- Checked
This filing lists 6 non-derivative transactions. Open-market sales total $418.7K. It was filed 2 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Nonko EugeneCIK 0001830016 | Director |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Jan 12, 2026 | Class A Common Stock | SSaleDisposed | −5,400 | $11.52F2 | −$62,208 | 992,848 | Direct | |
| Jan 13, 2026 | Class A Common Stock | SSaleDisposed | −5,400 | $11.38F3 | −$61,452 | 987,448 | Direct | |
| Jan 14, 2026 | Class A Common Stock | SSaleDisposed | −5,400 | $11.70F4 | −$63,180 | 982,048 | Direct | |
| Jan 12, 2026 | Class A Common Stock | SSaleDisposed | −6,700 | $11.52F5 | −$77,184 | 1,536,020 | Indirect | |
| Jan 13, 2026 | Class A Common Stock | SSaleDisposed | −6,700 | $11.38F6 | −$76,246 | 1,529,320 | Indirect | |
| Jan 14, 2026 | Class A Common Stock | SSaleDisposed | −6,700 | $11.70F7 | −$78,390 | 1,522,620 | Indirect |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F2
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.32 to $11.625 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.18 to $11.535 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F4
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.455 to $11.78 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F5
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.315 to $11.63 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F6
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.19 to $11.535 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F7
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.455 to $11.77 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.