Nonko Eugene's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Dec 17, 2025
- Accession no.
- 0001818383-25-000185
- Filed
- Dec 17, 2025
- Trade date
- Dec 15-17, 2025
- Filing delay
- 2 days
- Rule 10b5-1 plan
- Checked
This filing lists 6 non-derivative transactions. Open-market sales total $464.3K. It was filed 2 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Nonko EugeneCIK 0001830016 | Director |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Dec 15, 2025 | Class A Common Stock | SSaleDisposed | −5,400 | $12.84F2 | −$69,336 | 1,057,648 | Direct | |
| Dec 16, 2025 | Class A Common Stock | SSaleDisposed | −5,400 | $12.74F3 | −$68,796 | 1,052,248 | Direct | |
| Dec 17, 2025 | Class A Common Stock | SSaleDisposed | −5,400 | $12.80F4 | −$69,120 | 1,046,848 | Direct | |
| Dec 15, 2025 | Class A Common Stock | SSaleDisposed | −6,700 | $12.83F5 | −$85,961 | 1,616,420 | Indirect | |
| Dec 16, 2025 | Class A Common Stock | SSaleDisposed | −6,700 | $12.74F6 | −$85,358 | 1,609,720 | Indirect | |
| Dec 17, 2025 | Class A Common Stock | SSaleDisposed | −6,700 | $12.79F4 | −$85,693 | 1,603,020 | Indirect |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F2
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.74 to $13.05 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.60 to $12.82 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F4
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.675 to $13.04 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 2 transactions in Table I.
- F5
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.74 to $13.00 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F6
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.60 to $12.81 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.