Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q2 2025
Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 397
- +8 vs. Q1 2025
- Shares held
- 107.0M
- −5.83M (−5.2%) vs. Q1 2025
- Total value
- $2.53B
- −$324.4M (−11.4%) vs. Q1 2025
- New holders
- 58
- 125 more added
- Sold out
- 50
- 141 more reduced
3 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Public Employees Retirement Association of Colorado | 12,465 | $294.0K | 0.00% | 00.0% | Unchanged |
| LS Investment Advisors, LLC | 12,529 | $295.7K | 0.04% | 00.0% | Unchanged |
| The PNC Financial Services Group, Inc. | 12,868 | $303.7K | 0.00% | −4,854−27.4% | Reduced |
| Oak Thistle LLC | 12,933 | $305.2K | 0.04% | +12,933 | New |
| MJP Associates Inc | 13,068 | $308.4K | 0.05% | +261+2.0% | Added |
| Callan Family Office, LLC | 13,207 | $311.7K | 0.01% | +13,207 | New |
| Occudo Quantitative Strategies LP | 13,306 | $314.0K | 0.04% | +13,306 | New |
| Xponance, Inc. | 13,513 | $318.9K | 0.00% | −598−4.2% | Reduced |
| Ferguson Wellman Capital Management, Inc | 13,914 | $328.4K | 0.01% | 00.0% | Unchanged |
| Mairs & Power Inc | 14,000 | $330.4K | 0.00% | +14,000 | New |
| Bridgefront Capital, LLC | 14,226 | $335.7K | 0.09% | +14,226 | New |
| Bayesian Capital Management, LP | 14,565 | $343.7K | 0.05% | +4,100+39.2% | Added |
| Empowered Funds, LLC | 14,637 | $345.4K | 0.00% | −2,923−16.6% | Reduced |
| US Bancorp | 14,688 | $346.6K | 0.00% | −907−5.8% | Reduced |
| Prospera Financial Services Inc | 14,729 | $347.6K | 0.01% | +1,552+11.8% | Added |
| Advisor OS, LLC | 14,901 | $351.7K | 0.03% | −395−2.6% | Reduced |
| Envestnet Asset Management Inc | 15,422 | $364.0K | 0.00% | −46,851−75.2% | Reduced |
| Summit Trail Advisors, LLC | 15,759 | $371.9K | 0.01% | +15,759 | New |
| Axq Capital, LP | 15,956 | $376.6K | 0.12% | +15,956 | New |
| CIBC World Markets Inc. | 16,046 | $378.7K | 0.00% | +427+2.7% | Added |
| Federated Hermes, Inc. | 16,076 | $379.4K | 0.00% | +3,967+32.8% | Added |
| Natixis Advisors, L.P. | 16,382 | $387.0K | 0.00% | +546+3.4% | Added |
| Pictet Asset Management Holding SA | 16,441 | $388.0K | 0.00% | −2,024−11.0% | Reduced |
| Jain Global LLC | 16,822 | $397.0K | 0.01% | +8,420+100.2% | Added |
| Lecap Asset Management Ltd | 16,834 | $397.3K | 0.14% | −6,771−28.7% | Reduced |
| Wealth Enhancement Advisory Services, LLC | 16,129 | $411.8K | 0.00% | +607+3.9% | Added |
| FORA Capital, LLC | 18,015 | $425.2K | 0.05% | +18,015 | New |
| IMC-Chicago, LLC | 18,738 | $442.2K | 0.01% | −20,113−51.8% | Reduced |
| Fox Run Management, L.L.C. | 19,690 | $464.7K | 0.08% | −6,412−24.6% | Reduced |
| Cetera Investment Advisers | 19,834 | $468.1K | 0.00% | −8,088−29.0% | Reduced |
| Stifel Financial Corp | 19,841 | $468.2K | 0.00% | +1,002+5.3% | Added |
| Guggenheim Capital LLC | 20,295 | $479.0K | 0.00% | +4,406+27.7% | Added |
| Toroso Investments, LLC | 20,306 | $479.2K | 0.00% | +6,418+46.2% | Added |
| Teza Capital Management LLC | 20,515 | $484.2K | 0.36% | −12,349−37.6% | Reduced |
| McDonald Partners LLC | 20,825 | $491.5K | 0.12% | −950−4.4% | Reduced |
| Teacher Retirement System of Texas | 22,110 | $521.8K | 0.00% | −6,503−22.7% | Reduced |
| Vontobel Holding Ltd. | 22,146 | $522.6K | 0.00% | −3,970−15.2% | Reduced |
| Oregon Public Employees Retirement Fund | 22,351 | $527.5K | 0.01% | −900−3.9% | Reduced |
| Aster Capital Management (DIFC) Ltd | 22,545 | $532.1K | 0.12% | +9,066+67.3% | Added |
| Advisory Services Network, LLC | 21,966 | $534.4K | 0.01% | +4,608+26.5% | Added |
| Creative Planning | 24,027 | $567.0K | 0.00% | −10,539−30.5% | Reduced |
| Northwestern Mutual Investment Management Company, LLC | 24,413 | $576.1K | 0.01% | −1,066−4.2% | Reduced |
| Jefferies Financial Group Inc. | 24,960 | $589.1K | 0.01% | +24,960 | New |
| Advisor Group Holdings, Inc. | 25,242 | $596.5K | 0.00% | −1,257−4.7% | Reduced |
| Dark Forest Capital Management LP | 25,573 | $603.5K | 0.02% | +25,573 | New |
| Intech Investment Management LLC | 25,631 | $604.9K | 0.01% | +5,507+27.4% | Added |
| JustInvest LLC | 25,640 | $605.1K | 0.01% | +10,773+72.5% | Added |
| Thrivent Financial for Lutherans | 25,961 | $613.0K | 0.00% | −1,151−4.2% | Reduced |
| CoreCap Advisors, LLC | 26,150 | $617.1K | 0.02% | +1,830+7.5% | Added |
| State of Michigan Retirement System | 26,261 | $619.8K | 0.00% | −1,200−4.4% | Reduced |
| Ethic Inc. | 26,307 | $621.4K | 0.01% | +15,128+135.3% | Added |
| Wealthfront Advisers LLC | 26,612 | $628.0K | 0.00% | −8,271−23.7% | Reduced |
| Russell Investments Group, Ltd. | 26,816 | $632.9K | 0.00% | +200+0.8% | Added |
| Virginia Retirement Systems Et Al | 27,164 | $641.1K | 0.00% | 00.0% | Unchanged |
| New Mexico Educational Retirement Board | 27,200 | $642.0K | 0.02% | 00.0% | Unchanged |
| Commonwealth of Pennsylvania Public School Empls Retrmt Sys | 28,093 | $663.0K | 0.00% | +700+2.6% | Added |
| Wells Fargo & Company | 29,350 | $692.7K | 0.00% | −7,989−21.4% | Reduced |
| Zurcher Kantonalbank (Zurich Cantonalbank) | 29,928 | $706.3K | 0.00% | 00.0% | Unchanged |
| TCM Advisors, LLC | – | $717.4K | 0.60% | – | – |
| Louisiana State Employees Retirement System | 30,800 | $726.9K | 0.01% | −1,300−4.0% | Reduced |
| TD Waterhouse Canada Inc. | 29,288 | $734.1K | 0.01% | −3,070−9.5% | Reduced |
| Voya Investment Management LLC | 31,615 | $746.1K | 0.00% | −43,040−57.7% | Reduced |
| PEAK6 LLC | 32,539 | $767.9K | 0.03% | +5,442+20.1% | Added |
| Oppenheimer & Co Inc | 32,894 | $776.3K | 0.01% | +1,911+6.2% | Added |
| Comerica Bank | 32,988 | $778.5K | 0.00% | −1,804−5.2% | Reduced |
| Ontario Teachers Pension Plan Board | 33,573 | $792.3K | 0.02% | +33,573 | New |
| Bailard, Inc. | 34,031 | $803.1K | 0.02% | +14,802+77.0% | Added |
| Arizona State Retirement System | 34,297 | $809.4K | 0.00% | −400−1.2% | Reduced |
| Handelsbanken Fonder AB | 34,523 | $815.0K | 0.00% | −800−2.3% | Reduced |
| Public Employees Retirement System of Ohio | 34,616 | $816.9K | 0.00% | −649−1.8% | Reduced |
| KLP Kapitalforvaltning AS | 36,200 | $854.3K | 0.00% | +2,300+6.8% | Added |
| Centiva Capital, LP | 36,687 | $865.8K | 0.06% | +36,687 | New |
| Ilex Capital Partners (UK) LLP | 36,867 | $870.1K | 0.03% | −41,138−52.7% | Reduced |
| Brown Advisory Inc | 39,532 | $933.0K | 0.00% | −110.0% | Reduced |
| Ensign Peak Advisors, Inc | 39,916 | $942.0K | 0.00% | 00.0% | Unchanged |
| Yousif Capital Management, LLC | 39,973 | $943.4K | 0.01% | −2,262−5.4% | Reduced |
| SG Americas Securities, LLC | 40,543 | $957.0K | 0.00% | −12,234−23.2% | Reduced |
| State of Tennessee, Treasury Department | 40,710 | $960.8K | 0.00% | −5,000−10.9% | Reduced |
| Commonwealth Equity Services, LLC | 41,851 | $988.0K | 0.00% | +1,735+4.3% | Added |
| Group One Trading, L.P. | 42,122 | $994.1K | 0.03% | +23,217+122.8% | Added |
| Police & Firemen's Retirement System of New Jersey | 43,485 | $1.03M | 0.01% | +1,553+3.7% | Added |
| Teachers Retirement System of the State of Kentucky | 44,206 | $1.04M | 0.01% | 00.0% | Unchanged |
| LPL Financial LLC | 45,214 | $1.07M | 0.00% | −4,474−9.0% | Reduced |
| Janus Henderson Group PLC | 45,751 | $1.08M | 0.00% | −9,000−16.4% | Reduced |
| Jump Financial, LLC | 46,113 | $1.09M | 0.01% | −248,258−84.3% | Reduced |
| Gabelli Funds LLC | 47,300 | $1.12M | 0.01% | −4,000−7.8% | Reduced |
| Entropy Technologies, LP | 47,302 | $1.12M | 0.09% | +47,302 | New |
| Renaissance Technologies LLC | 47,900 | $1.13M | 0.00% | +47,900 | New |
| Wolverine Trading, LLC | 48,172 | $1.14M | 0.03% | +36,860+325.8% | Added |
| Ameritas Investment Partners, Inc. | 48,229 | $1.14M | 0.04% | −1,724−3.5% | Reduced |
| Toronto Dominion Bank | 48,946 | $1.16M | 0.00% | −379−0.8% | Reduced |
| State of Wisconsin Investment Board | 49,077 | $1.16M | 0.00% | −7,795−13.7% | Reduced |
| Susquehanna Portfolio Strategies, LLC | 49,470 | $1.17M | 0.03% | +49,470 | New |
| Prentice Capital Management, LP | 49,980 | $1.18M | 1.97% | +49,980 | New |
| Banco BTG Pactual S.A. | 50,000 | $1.18M | 0.24% | −50,000−50.0% | Reduced |
| Mork Capital Management, LLC | 50,000 | $1.18M | 0.86% | 00.0% | Unchanged |
| Amalgamated Bank | 50,247 | $1.19M | 0.01% | −2,959−5.6% | Reduced |
| Bayforest Capital Ltd | 51,613 | $1.22M | 0.53% | +51,613 | New |
| Treasurer of the State of North Carolina | 52,082 | $1.23M | 0.00% | −320−0.6% | Reduced |
| Banco Bilbao Vizcaya Argentaria, S.A. | 52,919 | $1.24M | 0.01% | +9,345+21.4% | Added |