Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q3 2024
Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 421
- +12 vs. Q2 2024
- Shares held
- 116.7M
- +12.9M (+12.5%) vs. Q2 2024
- Total value
- $4.50B
- +$1.01B (+29.1%) vs. Q2 2024
- New holders
- 66
- 124 more added
- Sold out
- 54
- 133 more reduced
3 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q3 2024
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Geneos Wealth Management Inc. | 754 | $29.1K | 0.00% | +291+62.9% | Added |
| TD Capital Management LLC | 752 | $29.0K | 0.00% | 00.0% | Unchanged |
| Mitsubishi UFJ Kokusai Asset Management Co., Ltd. | 715 | $27.5K | 0.00% | 00.0% | Unchanged |
| Bank of New Hampshire | 712 | $27.4K | 0.01% | −2,923−80.4% | Reduced |
| IFP Advisors, Inc | 660 | $25.4K | 0.00% | −109−14.2% | Reduced |
| Leonteq Securities AG | 639 | $24.6K | 0.00% | −1,243−66.0% | Reduced |
| Bare Financial Services, Inc | 635 | $24.5K | 0.01% | 00.0% | Unchanged |
| Smartleaf Asset Management LLC | 621 | $24.4K | 0.00% | +117+23.2% | Added |
| National Bank of Canada | 626 | $24.1K | 0.00% | −827−56.9% | Reduced |
| Matrix Trust Co | 626 | $24.0K | 0.00% | +626 | New |
| AdvisorNet Financial, Inc | 615 | $23.7K | 0.00% | +410+200.0% | Added |
| Rothschild Investment LLC | 605 | $23.3K | 0.00% | +5+0.8% | Added |
| Cherry Tree Wealth Management, LLC | 600 | $23.1K | 0.01% | 00.0% | Unchanged |
| Umb Bank N A | 584 | $22.5K | 0.00% | +278+90.8% | Added |
| Bokf, NA | 631 | $22.2K | 0.00% | +631 | New |
| Lindbrook Capital, LLC | 573 | $22.1K | 0.00% | +36+6.7% | Added |
| First United Bank Trust | 560 | $21.6K | 0.01% | 00.0% | Unchanged |
| Capital Performance Advisors LLP | 544 | $21.0K | 0.01% | +544 | New |
| Oarsman Capital, Inc. | 521 | $20.1K | 0.00% | +521 | New |
| Sittner & Nelson, LLC | 500 | $19.3K | 0.01% | 00.0% | Unchanged |
| Hexagon Capital Partners LLC | 487 | $18.8K | 0.00% | +393+418.1% | Added |
| Future Financial Wealth Managment LLC | 450 | $17.3K | 0.01% | +450 | New |
| Proequities, Inc. | 447 | $17.2K | 0.00% | −188−29.6% | Reduced |
| Farmers & Merchants Investments Inc | 445 | $17.1K | 0.00% | 00.0% | Unchanged |
| FNY Investment Advisers, LLC | 446 | $17.0K | 0.01% | +446 | New |
| Rise Advisors, LLC | 435 | $16.8K | 0.01% | +2+0.5% | Added |
| Moisand Fitzgerald Tamayo, LLC | 415 | $16.0K | 0.00% | 00.0% | Unchanged |
| Winch Advisory Services, LLC | 414 | $16.0K | 0.00% | +1+0.2% | Added |
| Luken Investment Analytics, LLC | 412 | $15.9K | 0.01% | 00.0% | Unchanged |
| Bessemer Group Inc | 385 | $15.0K | 0.00% | +131+51.6% | Added |
| Front Row Advisors LLC | 380 | $14.6K | 0.01% | 00.0% | Unchanged |
| North Star Investment Management Corp. | 340 | $13.1K | 0.00% | 00.0% | Unchanged |
| NBC Securities, Inc. | 340 | $13.0K | 0.00% | 00.0% | Unchanged |
| Venturi Wealth Management, LLC | 322 | $12.4K | 0.00% | +67+26.3% | Added |
| PFS Partners, LLC | 300 | $11.6K | 0.01% | 00.0% | Unchanged |
| New England Capital Financial Advisors LLC | 296 | $11.4K | 0.01% | 00.0% | Unchanged |
| WFA Asset Management Corp | 293 | $11.3K | 0.01% | +2+0.7% | Added |
| Uncommon Cents Investing LLC | 292 | $11.3K | 0.00% | +292 | New |
| Fortis Group Advisors, LLC | 290 | $11.2K | 0.00% | 00.0% | Unchanged |
| Cape Investment Advisory, Inc. | 288 | $11.1K | 0.00% | +63+28.0% | Added |
| Arlington Trust Co LLC | 278 | $10.7K | 0.00% | 00.0% | Unchanged |
| Bryn Mawr Trust Co | 273 | $10.5K | 0.00% | +273 | New |
| First Command Advisory Services, Inc. | 268 | $10.3K | 0.00% | 00.0% | Unchanged |
| JFS Wealth Advisors, LLC | 263 | $10.1K | 0.00% | +26+11.0% | Added |
| Barrett & Company, Inc. | 256 | $9.86K | 0.00% | 00.0% | Unchanged |
| First Horizon Advisors, Inc. | 247 | $9.52K | 0.00% | −47−16.0% | Reduced |
| Private Trust Co NA | 236 | $9.09K | 0.00% | −372−61.2% | Reduced |
| Bruce G. Allen Investments, LLC | 232 | $8.94K | 0.01% | +3+1.3% | Added |
| Strategic Investment Solutions, Inc. | 232 | $8.93K | 0.00% | +14+6.4% | Added |
| Arrow Financial Corp | 200 | $7.71K | 0.00% | 00.0% | Unchanged |
| Trust Co of Vermont | 200 | $7.71K | 0.00% | 00.0% | Unchanged |
| GHP Investment Advisors, Inc. | 200 | $7.71K | 0.00% | 00.0% | Unchanged |
| HHM Wealth Advisors, LLC | 200 | $7.71K | 0.00% | 00.0% | Unchanged |
| RE Dickinson Investment Advisors, LLC | 200 | $7.71K | 0.00% | 00.0% | Unchanged |
| Community Bank, N.A. | 200 | $7.70K | 0.00% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 199 | $7.67K | 0.00% | +71+55.5% | Added |
| McIlrath & Eck, LLC | 192 | $7.40K | 0.00% | 00.0% | Unchanged |
| Richardson Capital Management LLC | 182 | $7.02K | 0.00% | +1+0.6% | Added |
| Oliver Lagore Vanvalin Investment Group | 181 | $6.97K | 0.00% | 00.0% | Unchanged |
| Global Trust Asset Management, LLC | 166 | $6.40K | 0.00% | 00.0% | Unchanged |
| Adirondack Trust Co | 165 | $6.36K | 0.00% | 00.0% | Unchanged |
| ClariVest Asset Management LLC | 184 | $6.17K | 0.00% | 00.0% | Unchanged |
| Horrell Capital Management, Inc. | 147 | $6.00K | 0.00% | 00.0% | Unchanged |
| Boyd Watterson Asset Management LLC | 154 | $5.93K | 0.00% | 00.0% | Unchanged |
| Quent Capital, LLC | 151 | $5.82K | 0.00% | 00.0% | Unchanged |
| Cypress Capital Management LLC (WY) | 150 | $5.78K | 0.01% | 00.0% | Unchanged |
| Investment Research & Advisory Group, Inc. | 134 | $5.17K | 0.00% | 00.0% | Unchanged |
| Hantz Financial Services, Inc. | 117 | $5.00K | 0.00% | 00.0% | Unchanged |
| DiNuzzo Private Wealth, Inc. | 128 | $4.95K | 0.00% | +103+412.0% | Added |
| McMahon Financial Advisors, LLC | 126 | $4.86K | 0.00% | 00.0% | Unchanged |
| EverSource Wealth Advisors, LLC | 123 | $4.74K | 0.00% | −444−78.3% | Reduced |
| Motco | 120 | $4.62K | 0.00% | 00.0% | Unchanged |
| Transcendent Capital Group LLC | 118 | $4.55K | 0.00% | 00.0% | Unchanged |
| Massmutual Trust Co FSB | 118 | $4.55K | 0.00% | +5+4.4% | Added |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 118 | $4.55K | 0.00% | 00.0% | Unchanged |
| Bell Investment Advisors, Inc | 114 | $4.39K | 0.00% | −17−13.0% | Reduced |
| Fortitude Family Office, LLC | 107 | $4.12K | 0.00% | 00.0% | Unchanged |
| Key Financial Inc | 104 | $4.01K | 0.00% | 00.0% | Unchanged |
| AlphaMark Advisors, LLC | 100 | $4.00K | 0.00% | 00.0% | Unchanged |
| Clearstead Advisors, LLC | 100 | $3.85K | 0.00% | 00.0% | Unchanged |
| Washington Trust Co | 100 | $3.85K | 0.00% | 00.0% | Unchanged |
| CoreFirst Bank & Trust | 100 | $3.85K | 0.00% | +100 | New |
| Beacon Capital Management, LLC | 100 | $3.85K | 0.00% | +100 | New |
| Exchange Traded Concepts, LLC | 99 | $3.81K | 0.00% | +99 | New |
| WR Wealth Planners, LLC | 88 | $3.41K | 0.00% | 00.0% | Unchanged |
| Manchester Capital Management LLC | 88 | $3.39K | 0.00% | +32+57.1% | Added |
| Sound Income Strategies, LLC | 80 | $3.08K | 0.00% | 00.0% | Unchanged |
| Bartlett & Co. Wealth Management LLC | 80 | $3.08K | 0.00% | 00.0% | Unchanged |
| Chilton Capital Management LLC | 79 | $3.04K | 0.00% | +79 | New |
| Creekmur Asset Management LLC | 74 | $2.85K | 0.00% | 00.0% | Unchanged |
| Aspire Private Capital, LLC | 73 | $2.81K | 0.00% | 00.0% | Unchanged |
| Global Wealth Strategies & Associates | 70 | $2.70K | 0.00% | 00.0% | Unchanged |
| Red Tortoise LLC | 68 | $2.62K | 0.00% | 00.0% | Unchanged |
| Sachetta, LLC | 65 | $2.50K | 0.00% | −29−30.9% | Reduced |
| Addison Advisors LLC | 62 | $2.39K | 0.00% | +62 | New |
| WealthCollab, LLC | 54 | $2.08K | 0.00% | 00.0% | Unchanged |
| MV Capital Management, Inc. | 53 | $2.04K | 0.00% | +43+430.0% | Added |
| Hemington Wealth Management | 83 | $2.00K | 0.00% | +83 | New |
| Glass Jacobson Investment Advisors llc | 50 | $1.93K | 0.00% | 00.0% | Unchanged |
| TD Private Client Wealth LLC | 45 | $1.73K | 0.00% | −2−4.3% | Reduced |