Skip to main content

Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q3 2024

Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
421
+12 vs. Q2 2024
Shares held
116.7M
+12.9M (+12.5%) vs. Q2 2024
Total value
$4.50B
+$1.01B (+29.1%) vs. Q2 2024
New holders
66
124 more added
Sold out
54
133 more reduced

3 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 421 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ3 2024: $4.50B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2024.

Institutions holding HOG in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Private Wealth Management Group, LLC2$780.00%+2New
Claris Advisors, LLC9$3470.00%+9New
Baldwin Brothers Inc10$3850.00%00.0%Unchanged
Coppell Advisory Solutions LLC10$3940.00%00.0%Unchanged
Hoey Investments, Inc20$6710.00%00.0%Unchanged
Raffa Wealth Management, LLC19$7320.00%00.0%Unchanged
Sandy Spring Bank20$7710.00%00.0%Unchanged
Mather Group, LLC.21$8090.00%−440−95.4%Reduced
TFC Financial Management21$8100.00%00.0%Unchanged
M&R Capital Management Inc25$9630.00%00.0%Unchanged
Asset Dedication, LLC26$1.00K0.00%00.0%Unchanged
Assetmark, Inc26$1.00K0.00%+26New
Truvestments Capital LLC31$1.19K0.00%+31New
Atlantic Edge Private Wealth Management, LLC33$1.27K0.00%+18+120.0%Added
Cornerstone Planning Group LLC40$1.30K0.00%+13+48.1%Added
SJS Investment Consulting Inc.34$1.31K0.00%00.0%Unchanged
Grove Bank & Trust35$1.35K0.00%+35New
Darwin Advisors, LLC37$1.43K0.00%+37New
Sunbelt Securities, Inc.38$1.46K0.00%00.0%Unchanged
City State Bank40$1.54K0.00%00.0%Unchanged
TD Private Client Wealth LLC45$1.73K0.00%−2−4.3%Reduced
Versant Capital Management, Inc45$1.73K0.00%00.0%Unchanged
Glass Jacobson Investment Advisors llc50$1.93K0.00%00.0%Unchanged
Hemington Wealth Management83$2.00K0.00%+83New
MV Capital Management, Inc.53$2.04K0.00%+43+430.0%Added
WealthCollab, LLC54$2.08K0.00%00.0%Unchanged
Addison Advisors LLC62$2.39K0.00%+62New
Sachetta, LLC65$2.50K0.00%−29−30.9%Reduced
Red Tortoise LLC68$2.62K0.00%00.0%Unchanged
Global Wealth Strategies & Associates70$2.70K0.00%00.0%Unchanged
Aspire Private Capital, LLC73$2.81K0.00%00.0%Unchanged
Creekmur Asset Management LLC74$2.85K0.00%00.0%Unchanged
Chilton Capital Management LLC79$3.04K0.00%+79New
Sound Income Strategies, LLC80$3.08K0.00%00.0%Unchanged
Bartlett & Co. Wealth Management LLC80$3.08K0.00%00.0%Unchanged
Manchester Capital Management LLC88$3.39K0.00%+32+57.1%Added
WR Wealth Planners, LLC88$3.41K0.00%00.0%Unchanged
Exchange Traded Concepts, LLC99$3.81K0.00%+99New
Clearstead Advisors, LLC100$3.85K0.00%00.0%Unchanged
Washington Trust Co100$3.85K0.00%00.0%Unchanged
CoreFirst Bank & Trust100$3.85K0.00%+100New
Beacon Capital Management, LLC100$3.85K0.00%+100New
AlphaMark Advisors, LLC100$4.00K0.00%00.0%Unchanged
Key Financial Inc104$4.01K0.00%00.0%Unchanged
Fortitude Family Office, LLC107$4.12K0.00%00.0%Unchanged
Bell Investment Advisors, Inc114$4.39K0.00%−17−13.0%Reduced
Nelson, Van Denburg & Campbell Wealth Management Group, LLC118$4.55K0.00%00.0%Unchanged
Transcendent Capital Group LLC118$4.55K0.00%00.0%Unchanged
Massmutual Trust Co FSB118$4.55K0.00%+5+4.4%Added
Motco120$4.62K0.00%00.0%Unchanged
EverSource Wealth Advisors, LLC123$4.74K0.00%−444−78.3%Reduced
McMahon Financial Advisors, LLC126$4.86K0.00%00.0%Unchanged
DiNuzzo Private Wealth, Inc.128$4.95K0.00%+103+412.0%Added
Hantz Financial Services, Inc.117$5.00K0.00%00.0%Unchanged
Investment Research & Advisory Group, Inc.134$5.17K0.00%00.0%Unchanged
Cypress Capital Management LLC (WY)150$5.78K0.01%00.0%Unchanged
Quent Capital, LLC151$5.82K0.00%00.0%Unchanged
Boyd Watterson Asset Management LLC154$5.93K0.00%00.0%Unchanged
Horrell Capital Management, Inc.147$6.00K0.00%00.0%Unchanged
ClariVest Asset Management LLC184$6.17K0.00%00.0%Unchanged
Adirondack Trust Co165$6.36K0.00%00.0%Unchanged
Global Trust Asset Management, LLC166$6.40K0.00%00.0%Unchanged
Oliver Lagore Vanvalin Investment Group181$6.97K0.00%00.0%Unchanged
Richardson Capital Management LLC182$7.02K0.00%+1+0.6%Added
McIlrath & Eck, LLC192$7.40K0.00%00.0%Unchanged
SRS Capital Advisors, Inc.199$7.67K0.00%+71+55.5%Added
Community Bank, N.A.200$7.70K0.00%00.0%Unchanged
Arrow Financial Corp200$7.71K0.00%00.0%Unchanged
Trust Co of Vermont200$7.71K0.00%00.0%Unchanged
GHP Investment Advisors, Inc.200$7.71K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC200$7.71K0.00%00.0%Unchanged
RE Dickinson Investment Advisors, LLC200$7.71K0.00%00.0%Unchanged
Strategic Investment Solutions, Inc.232$8.93K0.00%+14+6.4%Added
Bruce G. Allen Investments, LLC232$8.94K0.01%+3+1.3%Added
Private Trust Co NA236$9.09K0.00%−372−61.2%Reduced
First Horizon Advisors, Inc.247$9.52K0.00%−47−16.0%Reduced
Barrett & Company, Inc.256$9.86K0.00%00.0%Unchanged
JFS Wealth Advisors, LLC263$10.1K0.00%+26+11.0%Added
First Command Advisory Services, Inc.268$10.3K0.00%00.0%Unchanged
Bryn Mawr Trust Co273$10.5K0.00%+273New
Arlington Trust Co LLC278$10.7K0.00%00.0%Unchanged
Cape Investment Advisory, Inc.288$11.1K0.00%+63+28.0%Added
Fortis Group Advisors, LLC290$11.2K0.00%00.0%Unchanged
Uncommon Cents Investing LLC292$11.3K0.00%+292New
WFA Asset Management Corp293$11.3K0.01%+2+0.7%Added
New England Capital Financial Advisors LLC296$11.4K0.01%00.0%Unchanged
PFS Partners, LLC300$11.6K0.01%00.0%Unchanged
Venturi Wealth Management, LLC322$12.4K0.00%+67+26.3%Added
NBC Securities, Inc.340$13.0K0.00%00.0%Unchanged
North Star Investment Management Corp.340$13.1K0.00%00.0%Unchanged
Front Row Advisors LLC380$14.6K0.01%00.0%Unchanged
Bessemer Group Inc385$15.0K0.00%+131+51.6%Added
Luken Investment Analytics, LLC412$15.9K0.01%00.0%Unchanged
Winch Advisory Services, LLC414$16.0K0.00%+1+0.2%Added
Moisand Fitzgerald Tamayo, LLC415$16.0K0.00%00.0%Unchanged
Rise Advisors, LLC435$16.8K0.01%+2+0.5%Added
FNY Investment Advisers, LLC446$17.0K0.01%+446New
Farmers & Merchants Investments Inc445$17.1K0.00%00.0%Unchanged
Proequities, Inc.447$17.2K0.00%−188−29.6%Reduced
Future Financial Wealth Managment LLC450$17.3K0.01%+450New