Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q3 2024
Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 421
- +12 vs. Q2 2024
- Shares held
- 116.7M
- +12.9M (+12.5%) vs. Q2 2024
- Total value
- $4.50B
- +$1.01B (+29.1%) vs. Q2 2024
- New holders
- 66
- 124 more added
- Sold out
- 54
- 133 more reduced
3 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q3 2024
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Mercer Global Advisors Inc | 10,966 | $417.1K | 0.00% | +448+4.3% | Added |
| Deutsche Bank AG | 10,655 | $410.5K | 0.00% | +1,000+10.4% | Added |
| Caption Management, LLC | 10,500 | $404.6K | 0.04% | +10,500 | New |
| 180 Wealth Advisors, LLC | 10,148 | $391.0K | 0.06% | −3,838−27.4% | Reduced |
| Quest Partners LLC | 10,047 | $387.1K | 0.03% | +10,033+71,664.3% | Added |
| Tower Research Capital LLC (TRC) | 10,027 | $386.3K | 0.01% | +5,929+144.7% | Added |
| Cresset Asset Management, LLC | 10,024 | $386.2K | 0.00% | +2,316+30.0% | Added |
| Cambridge Investment Research Advisors, Inc. | 9,929 | $383.0K | 0.00% | −2,624−20.9% | Reduced |
| Alps Advisors Inc | 9,399 | $362.1K | 0.00% | +542+6.1% | Added |
| Securian Asset Management, Inc | 9,211 | $354.9K | 0.01% | −551−5.6% | Reduced |
| Vontobel Holding Ltd. | 9,115 | $351.2K | 0.00% | −7,029−43.5% | Reduced |
| Graham Capital Management, L.P. | 9,084 | $350.0K | 0.01% | +9,084 | New |
| Paloma Partners Management Co | 8,800 | $339.1K | 0.02% | +8,800 | New |
| Prospera Financial Services Inc | 8,485 | $326.9K | 0.01% | +8,485 | New |
| Neuberger Berman Group LLC | 8,447 | $325.5K | 0.00% | −624−6.9% | Reduced |
| MML Investors Services, LLC | 8,430 | $325.0K | 0.00% | +379+4.7% | Added |
| Verity Asset Management, Inc. | 8,396 | $323.5K | 0.12% | +1,851+28.3% | Added |
| Truist Financial Corp | 8,357 | $322.0K | 0.00% | −574−6.4% | Reduced |
| SageView Advisory Group, LLC | 8,137 | $313.5K | 0.02% | −548−6.3% | Reduced |
| Campbell & CO Investment Adviser LLC | 8,045 | $310.0K | 0.02% | +8,045 | New |
| Perennial Investment Advisors, LLC | 8,000 | $308.2K | 0.04% | 00.0% | Unchanged |
| Pavion Blue Capital, LLC | 7,946 | $306.2K | 0.14% | −43−0.5% | Reduced |
| Raymond James Trust N.A. | 7,851 | $302.5K | 0.01% | +960+13.9% | Added |
| Guggenheim Capital LLC | 7,842 | $302.2K | 0.00% | −1,181−13.1% | Reduced |
| Bayesian Capital Management, LP | 7,800 | $300.5K | 0.04% | +7,800 | New |
| Savant Capital, LLC | 7,789 | $300.1K | 0.00% | +7,789 | New |
| Private Advisor Group, LLC | 7,634 | $294.1K | 0.00% | +7,634 | New |
| Allspring Global Investments Holdings, LLC | 7,442 | $286.7K | 0.00% | +5,531+289.4% | Added |
| Cornercap Investment Counsel Inc | 7,420 | $285.9K | 0.08% | −7,717−51.0% | Reduced |
| Triumph Capital Management | 7,337 | $282.7K | 0.10% | +224+3.1% | Added |
| Northwestern Mutual Wealth Management Co | 7,235 | $278.8K | 0.00% | −62−0.8% | Reduced |
| Mairs & Power Inc | 7,000 | $269.7K | 0.00% | 00.0% | Unchanged |
| M&T Bank Corp | 6,974 | $269.2K | 0.00% | +192+2.8% | Added |
| Maryland State Retirement & Pension System | 6,906 | $266.1K | 0.01% | −3,447−33.3% | Reduced |
| Dakota Wealth Management | 6,701 | $258.2K | 0.01% | −67−1.0% | Reduced |
| Gsa Capital Partners LLP | 6,573 | $253.0K | 0.02% | −2,824−30.1% | Reduced |
| EP Wealth Advisors, LLC | 6,519 | $251.2K | 0.00% | +6,519 | New |
| Utah Retirement Systems | 6,500 | $250.4K | 0.00% | 00.0% | Unchanged |
| Hyperion Capital Advisors LP | 6,440 | $248.1K | 0.12% | +6,440 | New |
| Landaas & Co | 6,208 | $239.0K | 0.07% | +6,208 | New |
| Morningstar Investment Services LLC | 5,870 | $231.0K | 0.00% | +5,870 | New |
| Claret Asset Management Corp | 5,929 | $228.0K | 0.04% | +5,929 | New |
| Bank of Hawaii | 5,629 | $216.9K | 0.01% | +5,629 | New |
| TownSquare Capital, LLC | 5,544 | $213.6K | 0.00% | +5,544 | New |
| Leavell Investment Management, Inc. | 5,487 | $211.4K | 0.01% | +5,487 | New |
| Lido Advisors, LLC | 5,428 | $209.1K | 0.00% | +5,428 | New |
| Univest Financial Corp | 5,348 | $206.1K | 0.01% | +5,348 | New |
| Sterling Capital Management LLC | 4,614 | $177.8K | 0.00% | +4,614 | New |
| Allworth Financial LP | 4,270 | $164.5K | 0.00% | −40−0.9% | Reduced |
| Steward Partners Investment Advisory, LLC | 4,086 | $157.4K | 0.00% | +1,309+47.1% | Added |
| Twin Lakes Capital Management, LLC | 3,732 | $143.8K | 0.09% | +16+0.4% | Added |
| KBC Group NV | 3,616 | $139.0K | 0.00% | 00.0% | Unchanged |
| Covestor Ltd | 3,505 | $135.0K | 0.08% | +448+14.7% | Added |
| Baird Financial Group, Inc. | 3,428 | $132.1K | 0.00% | −2,546−42.6% | Reduced |
| Ronald Blue Trust, Inc. | 3,659 | $122.7K | 0.00% | +697+23.5% | Added |
| Catalyst Funds Management Pty Ltd | 3,100 | $119.4K | 0.03% | +1,600+106.7% | Added |
| Hilltop National Bank | 2,755 | $106.2K | 0.03% | 00.0% | Unchanged |
| Mitsubishi UFJ Trust & Banking Corp | 2,573 | $99.1K | 0.00% | −4,340−62.8% | Reduced |
| EMC Capital Management | 3,500 | $97.0K | 0.08% | −4,967−58.7% | Reduced |
| GAMMA Investing LLC | 2,502 | $96.4K | 0.01% | +494+24.6% | Added |
| Parallel Advisors, LLC | 2,465 | $95.0K | 0.00% | +21+0.9% | Added |
| CIBC Private Wealth Group, LLC | 2,293 | $88.3K | 0.00% | +10.0% | Added |
| Headlands Technologies LLC | 2,231 | $86.0K | 0.01% | +2,231 | New |
| Fifth Third Bancorp | 2,212 | $85.2K | 0.00% | +242+12.3% | Added |
| Summer Road LLC | 2,088 | $82.2K | 0.06% | 00.0% | Unchanged |
| Skopos Labs, Inc. | 2,060 | $79.4K | 0.03% | +2,060 | New |
| Investors Research Corp | 2,030 | $78.2K | 0.02% | 00.0% | Unchanged |
| Jones Financial Companies LLLP | 1,941 | $76.4K | 0.00% | +576+42.2% | Added |
| Signaturefd, LLC | 1,964 | $75.7K | 0.00% | +92+4.9% | Added |
| Twin Tree Management, LP | 1,887 | $72.7K | 0.00% | +1,887 | New |
| Armstrong Advisory Group, Inc | 1,851 | $71.3K | 0.01% | 00.0% | Unchanged |
| Ci Investments Inc. | 1,695 | $65.0K | 0.00% | +305+21.9% | Added |
| Capital Analysts, LLC | 1,632 | $63.0K | 0.00% | +1,227+303.0% | Added |
| Harbour Investments, Inc. | 1,461 | $56.3K | 0.00% | +143+10.8% | Added |
| Nomura Asset Management Co Ltd | 1,450 | $55.9K | 0.00% | 00.0% | Unchanged |
| Salem Investment Counselors Inc | 1,415 | $54.5K | 0.00% | 00.0% | Unchanged |
| DekaBank Deutsche Girozentrale | 1,373 | $54.0K | 0.00% | −2,626−65.7% | Reduced |
| Farther Finance Advisors, LLC | 1,332 | $51.3K | 0.00% | −35−2.6% | Reduced |
| Huntington National Bank | 1,286 | $49.6K | 0.00% | −874−40.5% | Reduced |
| American National Bank | 1,200 | $46.2K | 0.01% | 00.0% | Unchanged |
| Federation des caisses Desjardins du Quebec | 1,166 | $44.9K | 0.00% | −200−14.6% | Reduced |
| GWM Advisors LLC | 1,151 | $44.4K | 0.00% | +1+0.1% | Added |
| Danske Bank A/S | 1,100 | $42.4K | 0.00% | −13,218−92.3% | Reduced |
| Parkside Financial Bank & Trust | 1,086 | $41.8K | 0.01% | −1−0.1% | Reduced |
| NBT Bank N A | 1,062 | $40.9K | 0.00% | +1,034+3,692.9% | Added |
| GeoWealth Management, LLC | 1,045 | $40.3K | 0.00% | +1,045 | New |
| Central Trust Co | 1,044 | $40.2K | 0.00% | −38−3.5% | Reduced |
| Global Retirement Partners, LLC | 1,004 | $38.7K | 0.00% | −9−0.9% | Reduced |
| IAG Wealth Partners, LLC | 999 | $38.5K | 0.01% | 00.0% | Unchanged |
| Ashton Thomas Securities, LLC | 977 | $37.6K | 0.01% | +977 | New |
| Global Financial Private Client, LLC | 953 | $36.7K | 0.01% | 00.0% | Unchanged |
| Principal Securities, Inc. | 949 | $36.6K | 0.00% | +9+1.0% | Added |
| Continuum Advisory, LLC | 1,103 | $36.0K | 0.00% | +24+2.2% | Added |
| Reuter James Wealth Management, LLC | 920 | $35.4K | 0.01% | +920 | New |
| Spire Wealth Management | 915 | $35.3K | 0.00% | +750+454.5% | Added |
| Trust Co | 878 | $33.8K | 0.00% | 00.0% | Unchanged |
| Quadrant Capital Group LLC | 869 | $33.5K | 0.00% | +42+5.1% | Added |
| Walleye Capital LLC | 848 | $32.7K | 0.00% | −17,483−95.4% | Reduced |
| Creative Financial Designs Inc | 832 | $32.1K | 0.00% | −1−0.1% | Reduced |
| Golden State Equity Partners | 815 | $31.4K | 0.00% | +815 | New |