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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q3 2024

Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
421
+12 vs. Q2 2024
Shares held
116.7M
+12.9M (+12.5%) vs. Q2 2024
Total value
$4.50B
+$1.01B (+29.1%) vs. Q2 2024
New holders
66
124 more added
Sold out
54
133 more reduced

3 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 421 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ3 2024: $4.50B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2024.

Institutions holding HOG in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Lombard Odier Asset Management (USA) Corp55,525$2.14M0.80%+55,525New
Wells Fargo & Company54,999$2.12M0.00%−100.0%Reduced
Janus Henderson Group PLC54,751$2.11M0.00%−8,100−12.9%Reduced
Gabelli Funds LLC53,800$2.07M0.01%00.0%Unchanged
State of New Jersey Common Pension Fund D52,062$2.01M0.01%−4,348−7.7%Reduced
Alberta Investment Management Corp52,000$2.00M0.02%00.0%Unchanged
Ameritas Investment Partners, Inc.51,303$1.98M0.06%−1,731−3.3%Reduced
Quantinno Capital Management LP50,475$1.94M0.03%+30,388+151.3%Added
Aquatic Capital Management LLC50,400$1.94M0.05%−15,600−23.6%Reduced
Mork Capital Management, LLC50,000$1.93M1.38%+50,000New
Toronto Dominion Bank49,995$1.93M0.00%+815+1.7%Added
LPL Financial LLC49,711$1.92M0.00%+3,038+6.5%Added
STRS Ohio47,273$1.82M0.01%+8,623+22.3%Added
State of Tennessee, Treasury Department47,000$1.81M0.01%+4,000+9.3%Added
Voya Investment Management LLC46,964$1.81M0.00%+513+1.1%Added
Banco Bilbao Vizcaya Argentaria, S.A.46,311$1.80M0.02%+2,174+4.9%Added
Yousif Capital Management, LLC46,095$1.78M0.02%−7,704−14.3%Reduced
Citigroup Inc45,789$1.76M0.00%+12,870+39.1%Added
Pinebridge Investments, L.P.45,647$1.76M0.01%+45,647New
Teachers Retirement System of the State of Kentucky45,036$1.74M0.02%00.0%Unchanged
Bridgewater Associates, LP44,832$1.73M0.01%−73,938−62.3%Reduced
Mirae Asset Global ETFs Holdings Ltd.44,167$1.70M0.00%+44,167New
Public Employees Retirement System of Ohio43,947$1.69M0.01%−2,189−4.7%Reduced
Lazard Asset Management LLC42,182$1.63M0.00%−344,032−89.1%Reduced
Twelve Points Wealth Management LLC41,472$1.60M0.50%+6,512+18.6%Added
Ensign Peak Advisors, Inc39,916$1.54M0.00%00.0%Unchanged
Schonfeld Strategic Advisors LLC39,242$1.51M0.01%−2,207−5.3%Reduced
TD Waterhouse Canada Inc.39,776$1.51M0.01%+2,630+7.1%Added
River & Mercantile Asset Management LLP38,898$1.50M0.32%+1,612+4.3%Added
Jane Street Group, LLC38,874$1.50M0.00%−197,228−83.5%Reduced
Commonwealth Equity Services, LLC38,002$1.46M0.00%−441−1.1%Reduced
Villanova Investment Management Co LLC37,513$1.45M1.55%−13,358−26.3%Reduced
Wealthfront Advisers LLC37,232$1.43M0.00%−840−2.2%Reduced
Arizona State Retirement System36,794$1.42M0.01%+473+1.3%Added
Walleye Trading LLC36,098$1.39M0.03%+16,981+88.8%Added
Russell Investments Group, Ltd.35,339$1.36M0.00%−7,012−16.6%Reduced
Louisiana State Employees Retirement System32,800$1.26M0.02%−1,800−5.2%Reduced
TCM Advisors, LLC–$1.24M1.03%––
Handelsbanken Fonder AB32,223$1.24M0.00%00.0%Unchanged
HSBC Holdings PLC31,432$1.22M0.00%−25,573−44.9%Reduced
State of Michigan Retirement System28,161$1.09M0.01%−1,300−4.4%Reduced
Thrivent Financial for Lutherans28,074$1.08M0.00%−11,274−28.7%Reduced
Victory Capital Management Inc27,611$1.06M0.00%+807+3.0%Added
New Mexico Educational Retirement Board27,200$1.05M0.04%00.0%Unchanged
Raymond James Financial Services Advisors, Inc.27,096$1.04M0.00%+2,498+10.2%Added
Zurcher Kantonalbank (Zurich Cantonalbank)27,040$1.04M0.00%00.0%Unchanged
Northwestern Mutual Investment Management Company, LLC26,281$1.01M0.02%−1,037−3.8%Reduced
Commonwealth of Pennsylvania Public School Empls Retrmt Sys26,112$1.01M0.01%−1,017−3.7%Reduced
Centiva Capital, LP24,989$962.8K0.04%+12,725+103.8%Added
Creative Planning24,847$957.4K0.00%−438−1.7%Reduced
Schroder Investment Management Group24,032$946.1K0.00%+1,824+8.2%Added
Cerity Partners LLC24,158$930.8K0.00%+858+3.7%Added
Oregon Public Employees Retirement Fund24,151$930.5K0.02%−1,300−5.1%Reduced
JustInvest LLC24,039$926.2K0.01%+817+3.5%Added
McDonald Partners LLC23,730$914.3K0.23%−550−2.3%Reduced
Aigen Investment Management, LP23,172$892.8K0.18%+5,680+32.5%Added
Inceptionr LLC23,080$889.3K0.22%+23,080New
Petrus Trust Company, LTA22,812$878.9K0.09%+7,033+44.6%Added
HighTower Advisors, LLC22,658$873.0K0.00%−214−0.9%Reduced
Natixis Advisors, L.P.22,656$873.0K0.00%+2,756+13.8%Added
Advisor Group Holdings, Inc.22,520$867.9K0.00%−3,774−14.4%Reduced
Stifel Financial Corp21,993$847.4K0.00%+1,875+9.3%Added
The PNC Financial Services Group, Inc.20,924$806.2K0.00%+34+0.2%Added
Ethic Inc.18,067$790.2K0.02%−712−3.8%Reduced
RBF Capital, LLC20,000$770.6K0.04%+20,000New
Brevan Howard Capital Management LP19,467$750.1K0.04%−2,688−12.1%Reduced
Pathstone Holdings, LLC19,089$735.5K0.00%−4,884−20.4%Reduced
Bailard, Inc.18,598$716.6K0.02%+18,598New
Crestline Management, LP18,202$701.3K0.04%+18,202New
Pictet Asset Management Holding SA17,724$683.3K0.00%+1,620+10.1%Added
CWM, LLC17,701$682.0K0.00%−404−2.2%Reduced
Axq Capital, LP17,522$675.1K0.20%+17,522New
Wealth Enhancement Advisory Services, LLC17,246$664.5K0.00%−952−5.2%Reduced
Quadrature Capital Ltd16,989$654.2K0.01%−25,299−59.8%Reduced
Nebula Research & Development LLC16,671$642.3K0.08%+16,671New
XTX Topco Ltd16,308$628.3K0.05%−2,858−14.9%Reduced
GTS Securities LLC15,571$600.0K0.01%−4,879−23.9%Reduced
US Bancorp15,521$598.0K0.00%+123+0.8%Added
Fernwood Investment Management, LLC15,200$585.7K0.19%00.0%Unchanged
Empowered Funds, LLC14,828$571.3K0.01%+2,657+21.8%Added
CoreCap Advisors, LLC14,607$562.8K0.03%+14,607New
Two Sigma Securities, LLC14,503$558.8K0.04%+5,867+67.9%Added
Mariner, LLC14,398$555.6K0.00%+1,319+10.1%Added
Readystate Asset Management LP14,420$555.6K0.03%+14,420New
Public Employees Retirement Association of Colorado14,107$544.0K0.00%00.0%Unchanged
Ferguson Wellman Capital Management, Inc13,914$536.1K0.01%00.0%Unchanged
State of Alaska, Department of Revenue13,758$530.0K0.01%+65+0.5%Added
Xponance, Inc.13,267$511.2K0.00%−19−0.1%Reduced
Storebrand Asset Management AS13,246$510.4K0.00%00.0%Unchanged
Scientech Research LLC13,118$505.4K0.10%+512+4.1%Added
Federated Hermes, Inc.13,073$503.7K0.00%−924−6.6%Reduced
EntryPoint Capital, LLC12,775$492.2K0.28%+4,775+59.7%Added
Davidson Trust Co12,700$489.3K0.25%+6,700+111.7%Added
LS Investment Advisors, LLC12,529$482.7K0.07%00.0%Unchanged
Toroso Investments, LLC12,434$479.1K0.01%+12,434New
Intech Investment Management LLC11,903$458.6K0.01%−4,816−28.8%Reduced
Qsemble Capital Management, LP11,581$446.2K0.08%−6,832−37.1%Reduced
Quantitative Investment Management, LLC11,516$443.0K0.04%+11,516New
Commerce Bank11,283$434.7K0.00%00.0%Unchanged
CIBC World Markets Inc.11,216$432.0K0.00%−1,195−9.6%Reduced