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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q3 2024

Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
421
+12 vs. Q2 2024
Shares held
116.7M
+12.9M (+12.5%) vs. Q2 2024
Total value
$4.50B
+$1.01B (+29.1%) vs. Q2 2024
New holders
66
124 more added
Sold out
54
133 more reduced

3 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 421 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ3 2024: $4.50B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2024.

Institutions holding HOG in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Versant Capital Management, Inc45$1.73K0.00%00.0%Unchanged
City State Bank40$1.54K0.00%00.0%Unchanged
Sunbelt Securities, Inc.38$1.46K0.00%00.0%Unchanged
Darwin Advisors, LLC37$1.43K0.00%+37New
Grove Bank & Trust35$1.35K0.00%+35New
SJS Investment Consulting Inc.34$1.31K0.00%00.0%Unchanged
Cornerstone Planning Group LLC40$1.30K0.00%+13+48.1%Added
Atlantic Edge Private Wealth Management, LLC33$1.27K0.00%+18+120.0%Added
Truvestments Capital LLC31$1.19K0.00%+31New
Asset Dedication, LLC26$1.00K0.00%00.0%Unchanged
Assetmark, Inc26$1.00K0.00%+26New
M&R Capital Management Inc25$9630.00%00.0%Unchanged
TFC Financial Management21$8100.00%00.0%Unchanged
Mather Group, LLC.21$8090.00%−440−95.4%Reduced
Sandy Spring Bank20$7710.00%00.0%Unchanged
Raffa Wealth Management, LLC19$7320.00%00.0%Unchanged
Hoey Investments, Inc20$6710.00%00.0%Unchanged
Coppell Advisory Solutions LLC10$3940.00%00.0%Unchanged
Baldwin Brothers Inc10$3850.00%00.0%Unchanged
Claris Advisors, LLC9$3470.00%+9New
Private Wealth Management Group, LLC2$780.00%+2New
Weiss Asset Management LP0$00.00%−369,371−100.0%Sold out
Interval Partners, LP0$00.00%−196,615−100.0%Sold out
Edgestream Partners, L.P.0$00.00%−143,004−100.0%Sold out
Thunderbird Partners LLP0$00.00%−80,838−100.0%Sold out
Connor, Clark & Lunn Investment Management Ltd.0$00.00%−71,679−100.0%Sold out
Holocene Advisors, LP0$00.00%−66,770−100.0%Sold out
Wellington Management Group LLP0$00.00%−62,197−100.0%Sold out
HRT Financial LP0$00.00%−55,783−100.0%Sold out
Two Sigma Investments, LP0$00.00%−53,297−100.0%Sold out
Two Sigma Advisers, LP0$00.00%−50,071−100.0%Sold out
Y-Intercept (Hong Kong) Ltd0$00.00%−31,401−100.0%Sold out
BNP PARIBAS ASSET MANAGEMENT Holding S.A.0$00.00%−24,200−100.0%Sold out
SG Americas Securities, LLC0$00.00%−20,918−100.0%Sold out
Caxton Associates LP0$00.00%−20,562−100.0%Sold out
Occudo Quantitative Strategies LP0$00.00%−19,167−100.0%Sold out
Vestcor Inc0$00.00%−16,713−100.0%Sold out
Versor Investments LP0$00.00%−13,049−100.0%Sold out
Capstone Investment Advisors, LLC0$00.00%−12,541−100.0%Sold out
Capula Management Ltd0$00.00%−12,529−100.0%Sold out
ClearAlpha Technologies LP0$00.00%−10,244−100.0%Sold out
Jefferies Financial Group Inc.0$00.00%−10,000−100.0%Sold out
Roble, Belko & Company, Inc0$00.00%−8,000−100.0%Sold out
Corton Capital Inc.0$00.00%−7,964−100.0%Sold out
nVerses Capital, LLC0$00.00%−7,800−100.0%Sold out
Innealta Capital, LLC0$00.00%−7,686−100.0%Sold out
Wolverine Trading, LLC0$00.00%−7,533−100.0%Sold out
Sherbrooke Park Advisers LLC0$00.00%−6,894−100.0%Sold out
CI Private Wealth, LLC0$00.00%−6,460−100.0%Sold out
Penserra Capital Management LLC0$00.00%−5,794−100.0%Sold out
Neo Ivy Capital Management0$00.00%−4,140−100.0%Sold out
Annis Gardner Whiting Capital Advisors, LLC0$00.00%−3,600−100.0%Sold out
PEAK6 Investments LLC0$00.00%−1,578−100.0%Sold out
Quarry LP0$00.00%−537−100.0%Sold out
Archer Investment Corp0$00.00%−525−100.0%Sold out
Indiana Trust & Investment Management CO0$00.00%−455−100.0%Sold out
Hazlett, Burt & Watson, Inc.0$00.00%−307−100.0%Sold out
Family Firm, Inc.0$00.00%−241−100.0%Sold out
Gradient Investments LLC0$00.00%−231−100.0%Sold out
Hollencrest Capital Management0$00.00%−200−100.0%Sold out
Cassady Schiller Wealth Management, LLC0$00.00%−100−100.0%Sold out
Ashton Thomas Private Wealth, LLC0$00.00%−99−100.0%Sold out
RFP Financial Group LLC0$00.00%−96−100.0%Sold out
Zions Bancorporation, N.A.0$00.00%−88−100.0%Sold out
Opal Wealth Advisors, LLC0$00.00%−64−100.0%Sold out
Fairway Wealth LLC0$00.00%−50−100.0%Sold out
Cullen/Frost Bankers, Inc.0$00.00%−32−100.0%Sold out
International Assets Investment Management, LLC0$00.00%−29−100.0%Sold out
Planning Capital Management Corp0$00.00%−25−100.0%Sold out
Wetzel Investment Advisors, Inc.0$00.00%−17−100.0%Sold out
American Capital Advisory, LLC0$00.00%−20−100.0%Sold out
Legend Financial Advisors, Inc.0$00.00%−6−100.0%Sold out
Rakuten Securities, Inc.0$00.00%−2−100.0%Sold out
McClarren Financial Advisors, Inc.0$00.00%−33−100.0%Sold out
PrairieView Partners, LLC0$00.00%−5−100.0%Sold out
BlackRock Inc.––––Not filed
Bradley & Co. Private Wealth Management, LLC––––Not filed
Benjamin F. Edwards & Company, Inc.––––Not filed