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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q4 2022

Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
450
+41 vs. Q3 2022
Shares held
125.9M
+3.43M (+2.8%) vs. Q3 2022
Total value
$5.24B
+$966.1M (+22.6%) vs. Q3 2022
New holders
90
141 more added
Sold out
49
115 more reduced

6 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2022: 450 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ4 2022: $5.24B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q4 2022

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2022.

Institutions holding HOG in Q4 2022
InstitutionSharesValue% of portfolioChange in sharesAction
CIBC World Markets Inc.13,997$582.0K0.00%−10,118−42.0%Reduced
United Services Automobile Association13,944$581.0K0.01%00.0%Unchanged
Veritable, L.P.13,605$566.0K0.01%+1,139+9.1%Added
Neo Ivy Capital Management13,488$561.0K0.38%+12,911+2,237.6%Added
Bayesian Capital Management, LP13,372$556.3K0.08%−6,800−33.7%Reduced
AQR Capital Management LLC13,551$553.0K0.00%−64,883−82.7%Reduced
Storebrand Asset Management AS13,246$551.0K0.00%00.0%Unchanged
Commerce Bank13,001$540.8K0.00%00.0%Unchanged
LS Investment Advisors, LLC12,529$521.2K0.10%00.0%Unchanged
Northwestern Mutual Investment Management Company, LLC12,311$512.1K0.01%−6,898−35.9%Reduced
Teza Capital Management LLC12,299$511.6K0.10%−3,736−23.3%Reduced
Securian Asset Management, Inc12,145$505.2K0.01%00.0%Unchanged
Pinkerton Retirement Specialists, LLC11,909$495.4K0.11%+1,533+14.8%Added
Wolverine Trading, LLC11,644$484.0K0.01%+11,644New
Captrust Financial Advisors11,578$481.6K0.00%+3,181+37.9%Added
Quent Capital, LLC11,470$477.2K0.09%+2,400+26.5%Added
Lombard Odier Asset Management (USA) Corp11,467$477.0K0.08%+11,467New
ARGI Investment Services, LLC11,345$472.0K0.02%−168−1.5%Reduced
Deutsche Bank AG11,041$459.3K0.00%+8,346+309.7%Added
Blueshift Asset Management, LLC10,771$448.1K0.21%+10,771New
Aigen Investment Management, LP10,714$445.7K0.06%+10,714New
PEAK6 Investments LLC10,663$443.6K0.02%−1,438−11.9%Reduced
HighTower Advisors, LLC10,569$439.0K0.00%+769+7.8%Added
Maryland State Retirement & Pension System10,353$430.7K0.01%+10,353New
Shell Asset Management Co10,318$429.0K0.02%−2,149−17.2%Reduced
Graham Capital Management, L.P.10,250$426.4K0.02%+10,250New
Two Sigma Securities, LLC10,029$417.2K0.06%−3,562−26.2%Reduced
JS Capital Management LLC10,000$416.0K0.11%+10,000New
Twinbeech Capital LP9,900$411.8K0.01%−65,285−86.8%Reduced
Cambridge Investment Research Advisors, Inc.9,465$394.0K0.00%−4,080−30.1%Reduced
Fox Run Management, L.L.C.9,262$385.3K0.15%+9,262New
Guggenheim Capital LLC9,133$379.9K0.00%−848−8.5%Reduced
Kestra Advisory Services, LLC8,959$372.7K0.00%+2,796+45.4%Added
Maverick Capital LtdSuperinvestorMaverick Capital8,640$359.4K0.01%−4,000−31.6%Reduced
Cetera Advisor Networks LLC8,557$356.0K0.00%+2,356+38.0%Added
ProShare Advisors LLC8,479$352.7K0.00%+991+13.2%Added
Pathstone Family Office, LLC9,651$347.7K0.01%−489−4.8%Reduced
Coldstream Capital Management Inc8,341$347.0K0.01%+8,341New
Pavion Blue Capital, LLC8,335$346.7K0.22%−91−1.1%Reduced
Mercer Global Advisors Inc8,300$346.0K0.00%+357+4.5%Added
SageView Advisory Group, LLC8,204$341.3K0.03%+8,204New
DuPont Capital Management Corp8,039$334.4K0.02%−5,565−40.9%Reduced
Ford Financial Group, LLC8,000$332.8K0.13%00.0%Unchanged
Petrus Trust Company, LTA7,879$327.8K0.04%+7,879New
Kula Investments, LLC7,776$323.5K0.11%+7,776New
Virtu Financial LLC7,436$309.0K0.04%−3,518−32.1%Reduced
Weil Company, Inc.7,425$308.9K0.14%+7,425New
Ontario Teachers Pension Plan Board7,230$300.8K0.00%+7,230New
Amundi6,500$288.1K0.00%+6,500New
Shelton Capital Management6,881$286.3K0.03%−853−11.0%Reduced
Hamilton Wealth, LLC6,866$285.6K0.12%+13+0.2%Added
Atlas Capital Advisors LLC6,821$283.8K0.05%00.0%Unchanged
CI Private Wealth, LLC6,762$281.9K0.00%+6,762New
Snowden Capital Advisors LLC6,772$281.7K0.01%+6,772New
EMC Capital Management6,668$277.0K0.25%+913+15.9%Added
Impax Asset Management Group plc6,631$275.9K0.00%−261−3.8%Reduced
EP Wealth Advisors, LLC6,586$274.0K0.00%+6,586New
First Republic Investment Management, Inc.6,570$273.3K0.00%+99+1.5%Added
Gyon Technologies Capital Management, LP6,502$270.5K0.10%−33,860−83.9%Reduced
Hennion & Walsh Asset Management, Inc.6,443$268.0K0.02%−939−12.7%Reduced
Fifth Third Bancorp6,423$267.2K0.00%+334+5.5%Added
Northwestern Mutual Wealth Management Co6,394$266.0K0.00%+137+2.2%Added
Boothbay Fund Management, LLC6,282$261.3K0.01%−70,681−91.8%Reduced
C2C Wealth Management, LLC5,946$258.3K0.04%00.0%Unchanged
JustInvest LLC6,146$255.7K0.01%+6,146New
Bank of Hawaii6,089$253.3K0.02%00.0%Unchanged
IFP Advisors, Inc5,202$248.0K0.01%+1,577+43.5%Added
Annex Advisory Services, LLC5,925$246.5K0.01%+11+0.2%Added
Oppenheimer Asset Management Inc.5,833$242.7K0.00%+5,833New
Mitsubishi UFJ Trust & Banking Corp5,753$239.3K0.00%−5,012−46.6%Reduced
Leavell Investment Management, Inc.5,687$237.0K0.02%+5,687New
Sigma Planning Corp5,634$234.4K0.01%−206−3.5%Reduced
Girard Partners Ltd.5,498$228.7K0.03%+5,498New
Raymond James Trust N.A.5,436$226.0K0.01%+5,436New
MML Investors Services, LLC5,416$225.0K0.00%+5,416New
Folger Nolan Fleming Douglas Capital Management, Inc5,362$223.0K0.03%+5,362New
Leonteq Securities AG5,333$221.9K0.01%+1,607+43.1%Added
Profund Advisors LLC5,225$217.4K0.01%+5,225New
Future Fund LLC5,128$213.3K0.90%−5,759−52.9%Reduced
Sargent Bickham Lagudis LLC5,075$211.1K0.02%00.0%Unchanged
Landaas & Co5,008$208.0K0.11%+5,008New
Quantamental Technologies LLC4,961$206.4K0.09%+4,961New
M&T Bank Corp4,847$201.4K0.00%+4,847New
Stephens Consulting, LLC4,730$196.8K0.13%+2,583+120.3%Added
Comerica Securities,inc.4,452$185.2K0.01%+4,452New
Assetmark, Inc4,400$183.0K0.00%+4,400New
Lazard Asset Management LLC4,084$169.0K0.00%+2,267+124.8%Added
Convergence Investment Partners, LLC3,985$165.8K0.10%+3,985New
Steward Partners Investment Advisory, LLC3,880$161.4K0.00%−61−1.5%Reduced
Twin Lakes Capital Management, LLC3,613$150.3K0.12%+13+0.4%Added
Glassman Wealth Services3,540$147.3K0.03%+12+0.3%Added
Romano Brothers and Company3,505$145.8K0.02%+3,505New
Canada Pension Plan Investment Board3,175$132.1K0.00%+1,100+53.0%Added
Allworth Financial LP2,978$123.9K0.00%+411+16.0%Added
Tower Research Capital LLC (TRC)2,831$118.0K0.00%−6,784−70.6%Reduced
Jefferies Financial Group Inc.2,750$114.4K0.00%+2,750New
Parallel Advisors, LLC2,716$113.0K0.00%−23−0.8%Reduced
CoreCap Advisors, LLC2,530$105.3K0.01%+2,530New
ICA Group Wealth Management, LLC2,501$104.5K0.02%+2,501New
Huntington National Bank2,476$103.0K0.00%00.0%Unchanged