Skip to main content
Livermore
Livermore
ZHEN

Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q4 2022

Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
450
+41 vs. Q3 2022
Shares held
125.9M
+3.43M (+2.8%) vs. Q3 2022
Total value
$5.24B
+$966.1M (+22.6%) vs. Q3 2022
New holders
90
141 more added
Sold out
49
115 more reduced

6 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2022: 450 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ4 2022: $5.24B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q4 2022

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2022.

Institutions holding HOG in Q4 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Valley National Advisers Inc4$00.00%00.0%Unchanged
PrairieView Partners, LLC5$00.00%00.0%Unchanged
Silicon Valley Capital Partners0$20.00%0New
Bogart Wealth, LLC8$3330.00%00.0%Unchanged
Baldwin Brothers Inc10$4160.00%00.0%Unchanged
Global Retirement Partners, LLC11$4580.00%00.0%Unchanged
Horan Securities, Inc.11$4710.00%00.0%Unchanged
EverSource Wealth Advisors, LLC14$5820.00%00.0%Unchanged
Larson Financial Group LLC17$7180.00%00.0%Unchanged
Newbridge Financial Services Group, Inc.19$7900.00%00.0%Unchanged
Raffa Wealth Management, LLC19$7900.00%00.0%Unchanged
Sutton Wealth Advisors Inc.19$7900.00%+4+26.7%Added
Sandy Spring Bank20$8320.00%00.0%Unchanged
Hoey Investments, Inc20$8320.00%00.0%Unchanged
TFC Financial Management21$8740.00%00.0%Unchanged
Semmax Financial Advisors Inc.32$1.00K0.00%+1+3.2%Added
ClariVest Asset Management LLC13$1.00K0.00%00.0%Unchanged
Asset Dedication, LLC26$1.00K0.00%+26New
M&R Capital Management Inc25$1.04K0.00%00.0%Unchanged
Sanctuary Wealth Management, L.L.C.30$1.25K0.00%+30New
Brown Brothers Harriman & Co31$1.29K0.00%00.0%Unchanged
Creative Financial Designs Inc32$1.32K0.00%00.0%Unchanged
Evermay Wealth Management LLC32$1.33K0.00%+32New
BDO Wealth Advisors, LLC33$1.37K0.00%00.0%Unchanged
Disciplined Investments, LLC38$1.58K0.00%00.0%Unchanged
Baker Avenue Asset Management, LP44$1.83K0.00%+44New
Accel Wealth Management46$1.91K0.00%00.0%Unchanged
SJS Investment Consulting Inc.48$2.00K0.00%+24+100.0%Added
Thompson Siegel & Walmsley LLC59$2.00K0.00%−228,075−100.0%Reduced
Hazlett, Burt & Watson, Inc.48$2.00K0.00%00.0%Unchanged
City State Bank40$2.00K0.00%00.0%Unchanged
1832 Asset Management L.P.50$2.08K0.00%+50New
SOA Wealth Advisors, LLC.53$2.21K0.00%00.0%Unchanged
Beaird Harris Wealth Management, LLC53$2.21K0.00%+53New
Versant Capital Management, Inc65$2.70K0.00%00.0%Unchanged
Global Wealth Strategies & Associates70$2.91K0.00%+70New
Bartlett & Co. LLC80$3.00K0.00%00.0%Unchanged
Aspire Private Capital, LLC73$3.04K0.00%00.0%Unchanged
TCI Wealth Advisors, Inc.77$3.20K0.00%+3+4.1%Added
Accurate Wealth Management, LLC75$3.28K0.00%+75New
Bartlett & Co. Wealth Management LLC80$3.33K0.00%00.0%Unchanged
CVA Family Office, LLC80$3.33K0.00%+30+60.0%Added
Earnest Partners LLC84$3.49K0.00%00.0%Unchanged
Crewe Advisors LLC86$3.58K0.00%−86−50.0%Reduced
AlphaMark Advisors, LLC100$4.00K0.00%00.0%Unchanged
Independence Bank of Kentucky100$4.00K0.00%00.0%Unchanged
Spire Wealth Management108$4.00K0.00%+9+9.1%Added
Zions Bancorporation, N.A.98$4.08K0.00%+10+11.4%Added
Washington Trust Co100$4.16K0.00%00.0%Unchanged
Johnson Financial Group, Inc.100$4.16K0.00%00.0%Unchanged
BerganKDV Wealth Management, LLC100$4.16K0.00%00.0%Unchanged
Mascoma Wealth Management LLC100$4.16K0.00%00.0%Unchanged
CoreFirst Bank & Trust100$4.16K0.00%00.0%Unchanged
Advanced Asset Management Advisors Inc100$4.16K0.00%+100New
Cary Street Partner Investment Advisory LLC100$4.16K0.00%+100New
Glass Jacobson Investment Advisors llc105$4.37K0.00%+105New
Eagle Bay Advisors LLC106$4.41K0.00%00.0%Unchanged
Concord Wealth Partners111$4.61K0.00%+111New
Cary Street Partners Asset Management LLC115$4.78K0.00%00.0%Unchanged
Cambridge Trust Co113$5.00K0.00%00.0%Unchanged
Ancora Advisors, LLC123$5.00K0.00%00.0%Unchanged
Johnson Midwest Financial, LLC114$5.00K0.02%00.0%Unchanged
Signaturefd, LLC127$5.28K0.00%−12−8.6%Reduced
Hexagon Capital Partners LLC127$5.30K0.00%+58+84.1%Added
Investment Research & Advisory Group, Inc.130$5.41K0.00%+1+0.8%Added
Horrell Capital Management, Inc.147$6.00K0.00%00.0%Unchanged
Tradition Wealth Management, LLC137$6.00K0.00%00.0%Unchanged
Nelson, Van Denburg & Campbell Wealth Management Group, LLC145$6.03K0.00%00.0%Unchanged
Cypress Capital Management LLC (WY)150$6.24K0.01%00.0%Unchanged
Coppell Advisory Solutions LLC150$6.24K0.00%+150New
Coppell Advisory Solutions Corp.150$6.24K0.00%+150New
Boyd Watterson Asset Management LLC159$6.61K0.00%+159New
Schubert & Co167$6.95K0.01%+21+14.4%Added
Hantz Financial Services, Inc.172$7.00K0.00%00.0%Unchanged
Oliver Lagore Vanvalin Investment Group181$7.53K0.00%+181New
McIlrath & Eck, LLC192$7.99K0.00%00.0%Unchanged
Arrow Financial Corp200$8.00K0.00%00.0%Unchanged
Kistler-Tiffany Companies, LLC195$8.11K0.00%00.0%Unchanged
Community Bank, N.A.200$8.32K0.00%−22−9.9%Reduced
Trust Co of Vermont200$8.32K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC200$8.32K0.00%00.0%Unchanged
Hollencrest Capital Management200$8.32K0.00%+200New
Focused Wealth Management, Inc205$8.52K0.00%+1+0.5%Added
Farther Finance Advisors, LLC209$8.69K0.00%+209New
Quadrant Capital Group LLC216$8.99K0.00%−4−1.8%Reduced
Smithfield Trust Co210$9.00K0.00%00.0%Unchanged
Massmutual Trust Co FSB220$9.00K0.00%+204+1,275.0%Added
Gradient Investments LLC237$9.84K0.00%−165−41.0%Reduced
Bessemer Group Inc243$10.0K0.00%−122−33.4%Reduced
Bradley & Co. Private Wealth Management, LLC250$10.4K0.01%00.0%Unchanged
Barrett & Company, Inc.256$10.7K0.01%00.0%Unchanged
Baystate Wealth Management LLC274$11.0K0.00%+252+1,145.5%Added
WFA Asset Management Corp274$11.4K0.01%+1+0.4%Added
Arlington Partners LLC278$11.6K0.00%00.0%Unchanged
Adirondack Trust Co280$11.6K0.01%00.0%Unchanged
Sound Income Strategies, LLC280$11.6K0.00%00.0%Unchanged
RE Dickinson Investment Advisors, LLC300$12.0K0.00%00.0%Unchanged
PFS Partners, LLC300$12.5K0.01%00.0%Unchanged
New England Capital Financial Advisors LLC291$12.6K0.01%+291New
JFS Wealth Advisors, LLC305$12.7K0.00%+7+2.3%Added