ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
Q3 2026 data is still coming in: 7 institutions have reported holding NOW so far. See Q3 2026
- Institutional holders
- 2,245
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 799 more reduced
27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Wellington-Altus USA Inc. | 565 | $59.1K | 0.04% | −2,067−78.5% | Reduced |
| N.E.W. Advisory Services LLC | 585 | $58.1K | 0.00% | +270+85.7% | Added |
| SJS Investment Consulting Inc. | 564 | $56.0K | 0.01% | −611−52.0% | Reduced |
| Fedenia Advisers LLC | 560 | $55.6K | 0.01% | −3,025−84.4% | Reduced |
| University of Texas/Texas Am Investment Managment Co | 560 | $55.6K | 0.01% | +116+26.1% | Added |
| REAP Financial Group, LLC | 559 | $55.5K | 0.01% | +61+12.2% | Added |
| Sankala Group LLC | 455 | $55.1K | 0.04% | −45−9.0% | Reduced |
| Prosperity Bancshares Inc | 553 | $54.9K | 0.04% | −459−45.4% | Reduced |
| Duncker Streett & Co Inc | 550 | $54.6K | 0.01% | −2,560−82.3% | Reduced |
| West Branch Capital LLC | 535 | $53.1K | 0.01% | 00.0% | Unchanged |
| North Star Investment Management Corp. | 523 | $51.9K | 0.00% | −593−53.1% | Reduced |
| Deseret Mutual Benefit Administrators | 516 | $51.2K | 0.02% | +219+73.7% | Added |
| Barrett & Company, Inc. | 510 | $50.6K | 0.01% | +120+30.8% | Added |
| JPL Wealth Management, LLC | 508 | $50.4K | 0.01% | −306−37.6% | Reduced |
| Evolution Wealth Management Inc. | 508 | $50.4K | 0.03% | −52−9.3% | Reduced |
| Peck Wealth Management, LLC | 500 | $49.6K | 0.04% | 00.0% | Unchanged |
| One River Asset Management, LLC | 492 | $48.8K | 0.23% | −1,270−72.1% | Reduced |
| Meramec Financial Planners, LLC | 460 | $48.6K | 0.02% | 00.0% | Unchanged |
| Hickory Point Bank & Trust | 485 | $48.2K | 0.03% | +280+136.6% | Added |
| Hilltop National Bank | 480 | $47.7K | 0.01% | −192−28.6% | Reduced |
| WPG Advisers, LLC | 471 | $46.8K | 0.03% | +38+8.8% | Added |
| Broadwater Capital Management LLC | 470 | $46.7K | 0.03% | +470 | New |
| TFC Financial Management | 442 | $43.9K | 0.00% | +23+5.5% | Added |
| Hollencrest Capital Management | 440 | $43.7K | 0.00% | −695−61.2% | Reduced |
| Creative Financial Designs Inc | 440 | $43.7K | 0.00% | +195+79.6% | Added |
| Trust Co of Toledo NA | 435 | $43.2K | 0.00% | −505−53.7% | Reduced |
| Winthrop Capital Management, LLC | 430 | $43.0K | 0.01% | +430 | New |
| RMG Wealth Management LLC | 340 | $42.5K | 0.00% | −14−4.0% | Reduced |
| Capital Advisors, Ltd. LLC | 415 | $41.0K | 0.00% | −101−19.6% | Reduced |
| Plante Moran Financial Advisors, LLC | 406 | $40.3K | 0.00% | +231+132.0% | Added |
| Prestige Wealth Management Group LLC | 400 | $39.7K | 0.01% | −138−25.7% | Reduced |
| Asset Planning,Inc | 400 | $39.7K | 0.03% | +100+33.3% | Added |
| Fortitude Family Office, LLC | 398 | $39.5K | 0.01% | +259+186.3% | Added |
| Wilkerson Advisory Group LLC | 389 | $38.6K | 0.01% | +22+6.0% | Added |
| Napier Financial, LLC | 385 | $38.2K | 0.01% | −560−59.3% | Reduced |
| Main Street Group, LTD | 385 | $38.2K | 0.01% | 00.0% | Unchanged |
| First Command Advisory Services, Inc. | 378 | $37.5K | 0.00% | +103+37.5% | Added |
| Rational Advisors LLC | 375 | $37.2K | 0.00% | −18,664−98.0% | Reduced |
| Brown, Lisle/Cummings, Inc. | 362 | $35.9K | 0.01% | +9+2.5% | Added |
| Smallwood Wealth Investment Management, LLC | 360 | $35.7K | 0.02% | 00.0% | Unchanged |
| Centerpoint Advisors, LLC | 350 | $35.0K | 0.01% | 00.0% | Unchanged |
| Solstein Capital, LLC | 350 | $34.7K | 0.01% | 00.0% | Unchanged |
| Strategic Advocates LLC | 345 | $34.3K | 0.13% | −235−40.5% | Reduced |
| Downshift Financial, LLC | 344 | $34.2K | 0.02% | +344 | New |
| Avion Wealth | 349 | $34.0K | 0.01% | −58−14.3% | Reduced |
| Trust Co | 339 | $33.7K | 0.00% | +25+8.0% | Added |
| Joseph Group Capital Management | 338 | $33.6K | 0.01% | −28−7.7% | Reduced |
| Mechanics Financial Corp | 337 | $33.5K | 0.01% | +2+0.6% | Added |
| Caldwell Sutter Capital, Inc. | 337 | $33.5K | 0.01% | +161+91.5% | Added |
| McDonald Partners LLC | 335 | $33.3K | 0.01% | +335 | New |
| PlanVest Financial, Inc | 324 | $32.2K | 0.02% | 00.0% | Unchanged |
| Bollard Group LLC | 325 | $32.0K | 0.00% | 00.0% | Unchanged |
| Kilter Group LLC | 313 | $31.1K | 0.01% | +123+64.7% | Added |
| HHM Wealth Advisors, LLC | 304 | $30.2K | 0.00% | +224+280.0% | Added |
| Horizon Bancorp Inc | 305 | $30.0K | 0.01% | 00.0% | Unchanged |
| Marquette Asset Management, LLC | 301 | $29.9K | 0.00% | +129+75.0% | Added |
| MRP Capital Investments, LLC | 300 | $29.8K | 0.02% | +300 | New |
| Thurston, Springer, Miller, Herd & Titak, Inc. | 297 | $29.5K | 0.01% | +77+35.0% | Added |
| Disciplina Capital Management LLC | 295 | $29.3K | 0.00% | −65−18.1% | Reduced |
| Heritage Wealth Advisors | 293 | $29.1K | 0.00% | +168+134.4% | Added |
| GoalVest Advisory LLC | 290 | $28.8K | 0.01% | 00.0% | Unchanged |
| High Note Wealth, LLC | 275 | $27.3K | 0.00% | +5+1.9% | Added |
| IMA Wealth, Inc. | 270 | $26.8K | 0.00% | +230+575.0% | Added |
| Center for Financial Planning, Inc. | 265 | $26.3K | 0.00% | 00.0% | Unchanged |
| Proathlete Wealth Management LLC | 262 | $26.0K | 0.01% | 00.0% | Unchanged |
| Indiana Trust & Investment Management CO | 255 | $25.3K | 0.01% | 00.0% | Unchanged |
| Highline Wealth Partners LLC | 254 | $25.2K | 0.01% | −1,847−87.9% | Reduced |
| Cornerstone Financial Management LLC | 254 | $25.2K | 0.02% | +107+72.8% | Added |
| Old Second National Bank of Aurora | 250 | $24.8K | 0.00% | 00.0% | Unchanged |
| Bernard Wealth Management Corp. | 250 | $24.8K | 0.01% | 00.0% | Unchanged |
| Strategic Investment Solutions, Inc. | 250 | $24.8K | 0.01% | 00.0% | Unchanged |
| Ramirez Asset Management, Inc. | 250 | $24.8K | 0.00% | 00.0% | Unchanged |
| Crewe Advisors LLC | 250 | $24.8K | 0.00% | +82+48.8% | Added |
| Founders Capital Management | 241 | $23.9K | 0.01% | +141+141.0% | Added |
| Key Financial Inc | 240 | $23.8K | 0.00% | −35−12.7% | Reduced |
| Kemnay Advisory Services Inc. | 238 | $23.6K | 0.00% | −109−31.4% | Reduced |
| Axiom Investment Management LLC | 233 | $23.1K | 0.02% | 00.0% | Unchanged |
| Southern Michigan Bank & Trust | 232 | $23.0K | 0.01% | 00.0% | Unchanged |
| Raelipskie Partnership | 230 | $22.8K | 0.01% | +210+1,050.0% | Added |
| Hartford Financial Management Inc. | 215 | $21.3K | 0.00% | 00.0% | Unchanged |
| Wealth Enhancement Trust Services, Inc. | 209 | $20.8K | 0.00% | −9,763−97.9% | Reduced |
| Private Wealth Management Group, LLC | 205 | $20.4K | 0.00% | −31−13.1% | Reduced |
| Oakworth Capital, Inc. | 205 | $20.4K | 0.00% | 00.0% | Unchanged |
| S&T Bank | 197 | $19.6K | 0.01% | +140+245.6% | Added |
| City Holding Co | 196 | $19.5K | 0.00% | −25−11.3% | Reduced |
| DT Investment Partners, LLC | 195 | $19.4K | 0.00% | 00.0% | Unchanged |
| Financial Management Professionals, Inc. | 195 | $19.4K | 0.00% | +38+24.2% | Added |
| Lloyd Advisory Services, LLC. | 195 | $19.4K | 0.01% | +187+2,337.5% | Added |
| LifeSteps Financial, Inc. | 193 | $19.2K | 0.01% | +193 | New |
| Raffa Wealth Management, LLC | 188 | $18.7K | 0.00% | +16+9.3% | Added |
| NBH Bank | 185 | $18.4K | 0.01% | +185 | New |
| CrossGen Wealth, LLC | 184 | $18.3K | 0.01% | −98−34.8% | Reduced |
| United Financial Planning Group LLC | 180 | $17.9K | 0.01% | 00.0% | Unchanged |
| Security National Bank | 175 | $17.4K | 0.00% | −28,505−99.4% | Reduced |
| Bell Investment Advisors, Inc | 175 | $17.4K | 0.00% | −286−62.0% | Reduced |
| First Financial Corp | 175 | $17.4K | 0.01% | +75+75.0% | Added |
| McGuire Capital Advisors Inc | 172 | $17.1K | 0.01% | +116+207.1% | Added |
| Bare Financial Services, Inc | 166 | $16.5K | 0.00% | +64+62.7% | Added |
| JFS Wealth Advisors, LLC | 164 | $16.3K | 0.00% | −100−37.9% | Reduced |
| Measured Wealth Private Client Group, LLC | 160 | $15.9K | 0.00% | −5−3.0% | Reduced |