ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2026

Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in: 7 institutions have reported holding NOW so far. See Q3 2026

Institutional holders: 2,245; +59 vs. Q1 2026
Shares held: 842.8M; −20.0M (−2.3%) vs. Q1 2026
Total value: $83.7B; −$6.59B (−7.3%) vs. Q1 2026
New holders: 329; 963 more added
Sold out: 270; 799 more reduced

27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2026: 2,245 institutions

Value heldQ2 2026: $83.7B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,245	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q2 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.

Institutions holding NOW in Q2 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
Blueline Advisors LLC	160	$15.9K	0.01%	00.0%	Unchanged
Fulcrum Asset Management LLP	158	$15.8K	0.00%	+158	New
BOK Financial Private Wealth, Inc.	153	$15.2K	0.00%	+38+33.0%	Added
LFA - Lugano Financial Advisors SA	150	$14.9K	0.01%	00.0%	Unchanged
Hughes Financial Services, LLC	150	$14.9K	0.00%	+49+48.5%	Added
Benson Wealth Management INC	148	$14.7K	0.01%	+73+97.3%	Added
Byrne Asset Management LLC	146	$14.5K	0.01%	−77−34.5%	Reduced
Kimelman & Baird, LLC	145	$14.4K	0.00%	−1,500−91.2%	Reduced
Bangor Savings Bank	145	$14.4K	0.00%	00.0%	Unchanged
Cape Investment Advisory, Inc.	145	$14.4K	0.00%	+145	New
Planning Strategies Inc.	140	$13.9K	0.01%	+140	New
Davis Capital Management	138	$13.7K	0.01%	+124+885.7%	Added
Delta Asset Management LLC	137	$13.6K	0.00%	+42+44.2%	Added
Valued Wealth Advisors LLC	132	$13.1K	0.00%	−32−19.5%	Reduced
Sittner & Nelson, LLC	132	$13.1K	0.00%	+7+5.6%	Added
Altshuler Shaham Ltd	131	$13.0K	0.00%	+60+84.5%	Added
Ogorek Anthony Joseph	132	$13.0K	0.00%	−17−11.4%	Reduced
First PREMIER Bank	130	$13.0K	0.00%	00.0%	Unchanged
Birchwood Financial Partners, Inc.	126	$12.5K	0.01%	00.0%	Unchanged
Atomic Invest LLC	124	$12.4K	0.00%	−30−19.5%	Reduced
Syntax Research, Inc.	125	$12.4K	0.01%	00.0%	Unchanged
First Pacific Financial	124	$12.3K	0.00%	+31+33.3%	Added
Millstone Evans Group, LLC	120	$11.9K	0.01%	+5+4.3%	Added
SWAN Capital LLC	120	$11.9K	0.00%	+22+22.4%	Added
Principia Wealth Advisory, LLC	116	$11.5K	0.01%	+22+23.4%	Added
Front Row Advisors LLC	88	$11.2K	0.00%	+7+8.6%	Added
Whipplewood Advisors, LLC	111	$11.0K	0.01%	−414−78.9%	Reduced
E Fund Management (Hong Kong) Co., Ltd.	111	$11.0K	0.00%	00.0%	Unchanged
Addison Advisors LLC	110	$10.9K	0.01%	−747−87.2%	Reduced
Gunpowder Capital Management, LLC dba Oliver Wealth Management	110	$10.9K	0.01%	+110	New
Albion Financial Group	108	$10.7K	0.00%	−189−63.6%	Reduced
IAG Wealth Partners, LLC	107	$10.6K	0.00%	−33−23.6%	Reduced
Princeton Global Asset Management LLC	106	$10.5K	0.00%	−224−67.9%	Reduced
Retirement Wealth Solutions LLC	106	$10.5K	0.01%	00.0%	Unchanged
Cedar Mountain Advisors, LLC	106	$10.5K	0.00%	00.0%	Unchanged
Rosenberg Matthew Hamilton	105	$10.4K	0.00%	+100+2,000.0%	Added
Key Capital Management, INC	104	$10.3K	0.01%	+25+31.6%	Added
Tradewinds Capital Management, LLC	101	$10.0K	0.00%	+61+152.5%	Added
TSFG, LLC	98	$10.0K	0.00%	+98	New
JCIC Asset Management Inc.	95	$9.93K	0.00%	00.0%	Unchanged
Armstrong Advisory Group, Inc	100	$9.93K	0.00%	00.0%	Unchanged
Centennial Bank	100	$9.93K	0.00%	00.0%	Unchanged
Mark Sheptoff Financial Planning, LLC	100	$9.93K	0.01%	00.0%	Unchanged
JDM Financial Group LLC	100	$9.93K	0.00%	+100	New
Roxbury Financial LLC	100	$9.93K	0.01%	+100	New
NVWM, LLC	99	$9.83K	0.00%	+9+10.0%	Added
Allied Private Wealth LLC	89	$9.59K	0.01%	+89	New
Hurley Capital, LLC	95	$9.43K	0.00%	00.0%	Unchanged
Walsh & Associates, LLC	95	$9.43K	0.01%	00.0%	Unchanged
Robinswood Financial LLC	95	$9.43K	0.00%	00.0%	Unchanged
Harborfront Financial Group LLC	94	$9.33K	0.04%	+94	New
Battery Global Advisors, LLC	90	$8.94K	0.00%	00.0%	Unchanged
Activest Wealth Management	89	$8.84K	0.00%	−612−87.3%	Reduced
Quaker Wealth Management, LLC	87	$8.64K	0.00%	+19+27.9%	Added
Richardson Capital Management LLC	85	$8.44K	0.00%	00.0%	Unchanged
Markowski Investments	85	$8.44K	0.00%	+85	New
Purpose Unlimited Inc.	84	$8.34K	0.00%	+64+320.0%	Added
Torren Management, LLC	83	$8.24K	0.00%	+3+3.8%	Added
Horizon Financial Services, LLC	83	$8.24K	0.00%	+83	New
Persistent Asset Partners Ltd	81	$8.04K	0.00%	+81	New
Coston, McIsaac & Partners	85	$8.00K	0.00%	00.0%	Unchanged
Osbon Capital Management LLC	80	$7.94K	0.01%	00.0%	Unchanged
Caitlin John, LLC	76	$7.54K	0.00%	+33+76.7%	Added
Rialto Wealth Management, LLC	71	$7.05K	0.00%	+18+34.0%	Added
Copia Wealth Management	70	$6.95K	0.00%	00.0%	Unchanged
Ares Financial Consulting, LLC	65	$6.45K	0.00%	−75−53.6%	Reduced
Quest 10 Wealth Builders, Inc.	65	$6.45K	0.01%	00.0%	Unchanged
Virginia Estate & Retirement Planning Advisors Inc.	65	$6.45K	0.01%	00.0%	Unchanged
West Paces Advisors Inc.	65	$6.45K	0.00%	+65	New
Fairway Wealth LLC	65	$6.45K	0.00%	+65	New
Kerr Financial Planning Corp	63	$6.25K	0.01%	+8+14.5%	Added
Truvestments Capital LLC	60	$5.96K	0.00%	−593−90.8%	Reduced
Olistico Wealth, LLC	60	$5.96K	0.00%	00.0%	Unchanged
Burk Holdings LLC	60	$5.96K	0.00%	00.0%	Unchanged
Beaird Harris Wealth Management, LLC	60	$5.96K	0.00%	+10+20.0%	Added
Commonwealth Retirement Investments LLC	59	$5.86K	0.00%	+59	New
Cranbrook Wealth Management, LLC	59	$5.83K	0.00%	00.0%	Unchanged
Tower Trust & Investment Co	58	$5.76K	0.00%	+58	New
Crews Bank & Trust	57	$5.66K	0.00%	+42+280.0%	Added
VSM Wealth Advisory, LLC	55	$5.46K	0.00%	00.0%	Unchanged
Rachor Investment Advisory Services, LLC	50	$4.96K	0.00%	−47−48.5%	Reduced
Berkshire Capital Holdings Inc	50	$4.96K	0.00%	00.0%	Unchanged
Estabrook Capital Management	50	$4.96K	0.00%	00.0%	Unchanged
Pacific Center for Financial Services	50	$4.96K	0.00%	00.0%	Unchanged
Gilpin Wealth Management, LLC	50	$4.96K	0.00%	00.0%	Unchanged
Redwood Park Advisors LLC	49	$4.87K	0.00%	+19+63.3%	Added
Vermillion Wealth Management, Inc.	45	$4.47K	0.00%	−75−62.5%	Reduced
Align Financial, LLC	45	$4.47K	0.00%	00.0%	Unchanged
Godfrey Financial Associates, Inc.	45	$4.47K	0.00%	00.0%	Unchanged
Sunrise Financial Services, LLC	45	$4.47K	0.00%	00.0%	Unchanged
Oakmont Advisory Group, LLC	45	$4.47K	0.00%	+45	New
Holos Integrated Wealth LLC	40	$4.43K	0.00%	−5−11.1%	Reduced
Fountainhead AM, LLC	43	$4.27K	0.00%	+43	New
Financial Gravity Companies, Inc.	41	$4.07K	0.00%	+41	New
Atlantic Trust, LLC	40	$3.97K	0.00%	−493−92.5%	Reduced
Abound Wealth Management	40	$3.97K	0.00%	−197−83.1%	Reduced
HighMark Wealth Management LLC	92	$3.97K	0.00%	+47+104.4%	Added
Hager Investment Management Services, LLC	40	$3.97K	0.00%	00.0%	Unchanged
Frazier Financial Advisors, LLC	40	$3.94K	0.00%	−39−49.4%	Reduced
Signature Resources Capital Management, LLC	38	$3.79K	0.00%	+8+26.7%	Added