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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2026

Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,244
+59 vs. Q1 2026
Shares held
842.8M
−20.0M (−2.3%) vs. Q1 2026
Total value
$83.7B
−$6.59B (−7.3%) vs. Q1 2026
New holders
329
963 more added
Sold out
270
798 more reduced

28 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2026: 2,244 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ2 2026: $83.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.

Institutions holding NOW in Q2 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Evolution Advisers, Inc.5$00.00%+5New
Navigoe, LLC1$00.00%+1New
Maryland Capital Advisors Inc.1$1000.00%+1New
Stone House Investment Management, LLC3$2980.00%+2+200.0%Added
Mosley Wealth Management3$2980.00%−109−97.3%Reduced
HFM Investment Advisors, LLC4$3980.00%+4New
Imprint Wealth LLC5$4960.00%−20−80.0%Reduced
Seneschal Advisors, LLC5$4970.00%00.0%Unchanged
3 Factor Indexing, LLC5$4970.00%+1+25.0%Added
Halbert Hargrove Global Advisors, LLC5$5100.00%+4+400.0%Added
Creative Capital Management Investments LLC7$6950.00%+7New
Strengthening Families & Communities, LLC8$7940.00%−42−84.0%Reduced
IMG Wealth Management, Inc.9$8940.00%00.0%Unchanged
Atlas Capital Advisors LLC10$9920.00%−375−97.4%Reduced
DecisionPoint Financial, LLC11$1.16K0.00%+1+10.0%Added
Clark Wealth Partners14$1.39K0.00%−55−79.7%Reduced
Breakwater Investment Management14$1.39K0.00%+9+180.0%Added
Marshall Investment Management, LLC15$1.49K0.00%00.0%Unchanged
Basepoint Wealth LLC15$1.49K0.00%00.0%Unchanged
POM Investment Strategies, LLC16$1.59K0.00%00.0%Unchanged
WestEnd Advisors, LLC17$1.69K0.00%+2+13.3%Added
PayPay Securities Corp18$1.79K0.07%00.0%Unchanged
Aspect Partners, LLC19$1.89K0.00%−1−5.0%Reduced
Global Trust Asset Management, LLC20$1.99K0.00%00.0%Unchanged
Game Plan Financial Advisors, LLC20$1.99K0.00%+20New
Clal Insurance Enterprises Holdings Ltd25$2.00K0.00%−40−61.5%Reduced
Washington Trust Advisors, Inc.22$2.18K0.00%−12−35.3%Reduced
CBIZ Investment Advisory Services, LLC23$2.40K0.00%00.0%Unchanged
Your Advocates Ltd., LLP25$2.48K0.00%−10−28.6%Reduced
Gill Capital Partners, LLC25$2.48K0.00%00.0%Unchanged
Kennebec Savings Bank25$2.48K0.00%00.0%Unchanged
PFS Partners, LLC25$2.48K0.00%+25New
Bullock Wealth Management Group28$2.96K0.00%+5+21.7%Added
Corsicana & Co.30$2.98K0.00%+24+400.0%Added
Abound Financial, LLC30$2.98K0.00%00.0%Unchanged
Chung Wu Investment Group, LLC30$2.98K0.00%00.0%Unchanged
MPWM Advisory Solutions, LLC30$2.98K0.00%00.0%Unchanged
Winch Advisory Services, LLC30$2.98K0.00%+30New
Golden State Equity Partners35$3.47K0.01%−4,378−99.2%Reduced
Union Savings Bank35$3.47K0.00%00.0%Unchanged
Bellevue Asset Management, LLC35$3.47K0.00%+10+40.0%Added
Bravera Wealth35$3.48K0.00%−135−79.4%Reduced
Cetera Trust Company, N.A35$3.48K0.00%00.0%Unchanged
Financial Network Wealth Advisors LLC38$3.77K0.00%+3+8.6%Added
Signature Resources Capital Management, LLC38$3.79K0.00%+8+26.7%Added
Frazier Financial Advisors, LLC40$3.94K0.00%−39−49.4%Reduced
HighMark Wealth Management LLC92$3.97K0.00%+47+104.4%Added
Hager Investment Management Services, LLC40$3.97K0.00%00.0%Unchanged
Atlantic Trust, LLC40$3.97K0.00%−493−92.5%Reduced
Abound Wealth Management40$3.97K0.00%−197−83.1%Reduced
Financial Gravity Companies, Inc.41$4.07K0.00%+41New
Fountainhead AM, LLC43$4.27K0.00%+43New
Holos Integrated Wealth LLC40$4.43K0.00%−5−11.1%Reduced
Vermillion Wealth Management, Inc.45$4.47K0.00%−75−62.5%Reduced
Align Financial, LLC45$4.47K0.00%00.0%Unchanged
Godfrey Financial Associates, Inc.45$4.47K0.00%00.0%Unchanged
Sunrise Financial Services, LLC45$4.47K0.00%00.0%Unchanged
Oakmont Advisory Group, LLC45$4.47K0.00%+45New
Redwood Park Advisors LLC49$4.87K0.00%+19+63.3%Added
Rachor Investment Advisory Services, LLC50$4.96K0.00%−47−48.5%Reduced
Berkshire Capital Holdings Inc50$4.96K0.00%00.0%Unchanged
Estabrook Capital Management50$4.96K0.00%00.0%Unchanged
Pacific Center for Financial Services50$4.96K0.00%00.0%Unchanged
Gilpin Wealth Management, LLC50$4.96K0.00%00.0%Unchanged
VSM Wealth Advisory, LLC55$5.46K0.00%00.0%Unchanged
Crews Bank & Trust57$5.66K0.00%+42+280.0%Added
Tower Trust & Investment Co58$5.76K0.00%+58New
Cranbrook Wealth Management, LLC59$5.83K0.00%00.0%Unchanged
Commonwealth Retirement Investments LLC59$5.86K0.00%+59New
Truvestments Capital LLC60$5.96K0.00%−593−90.8%Reduced
Olistico Wealth, LLC60$5.96K0.00%00.0%Unchanged
Burk Holdings LLC60$5.96K0.00%00.0%Unchanged
Beaird Harris Wealth Management, LLC60$5.96K0.00%+10+20.0%Added
Kerr Financial Planning Corp63$6.25K0.01%+8+14.5%Added
Ares Financial Consulting, LLC65$6.45K0.00%−75−53.6%Reduced
Quest 10 Wealth Builders, Inc.65$6.45K0.01%00.0%Unchanged
Virginia Estate & Retirement Planning Advisors Inc.65$6.45K0.01%00.0%Unchanged
West Paces Advisors Inc.65$6.45K0.00%+65New
Fairway Wealth LLC65$6.45K0.00%+65New
Copia Wealth Management70$6.95K0.00%00.0%Unchanged
Rialto Wealth Management, LLC71$7.05K0.00%+18+34.0%Added
Caitlin John, LLC76$7.54K0.00%+33+76.7%Added
Osbon Capital Management LLC80$7.94K0.01%00.0%Unchanged
Coston, McIsaac & Partners85$8.00K0.00%00.0%Unchanged
Persistent Asset Partners Ltd81$8.04K0.00%+81New
Torren Management, LLC83$8.24K0.00%+3+3.8%Added
Horizon Financial Services, LLC83$8.24K0.00%+83New
Purpose Unlimited Inc.84$8.34K0.00%+64+320.0%Added
Richardson Capital Management LLC85$8.44K0.00%00.0%Unchanged
Markowski Investments85$8.44K0.00%+85New
Quaker Wealth Management, LLC87$8.64K0.00%+19+27.9%Added
Activest Wealth Management89$8.84K0.00%−612−87.3%Reduced
Battery Global Advisors, LLC90$8.94K0.00%00.0%Unchanged
Harborfront Financial Group LLC94$9.33K0.04%+94New
Robinswood Financial LLC95$9.43K0.00%00.0%Unchanged
Hurley Capital, LLC95$9.43K0.00%00.0%Unchanged
Walsh & Associates, LLC95$9.43K0.01%00.0%Unchanged
Allied Private Wealth LLC89$9.59K0.01%+89New
NVWM, LLC99$9.83K0.00%+9+10.0%Added
Armstrong Advisory Group, Inc100$9.93K0.00%00.0%Unchanged