ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
Q3 2026 data is still coming in: 7 institutions have reported holding NOW so far. See Q3 2026
- Institutional holders
- 2,245
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 799 more reduced
27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Tounjian Advisory Partners, LLC | 1,790 | $177.7K | 0.08% | +1,790 | New |
| IFG Advisory, LLC | 1,728 | $171.6K | 0.01% | +1,728 | New |
| Westfuller Advisors, LLC | 1,725 | $171.2K | 0.06% | −24−1.4% | Reduced |
| Cheviot Value Management, LLC | 1,720 | $170.8K | 0.02% | +1,245+262.1% | Added |
| Buck Wealth Strategies, LLC | 1,691 | $167.9K | 0.02% | +1,691 | New |
| Toth Financial Advisory Corp | 1,686 | $167.4K | 0.02% | −160−8.7% | Reduced |
| United Community Bank | 1,615 | $160.3K | 0.05% | −1,160−41.8% | Reduced |
| Covestor Ltd | 1,484 | $147.0K | 0.08% | +355+31.4% | Added |
| J.Safra Asset Management Corp | 1,480 | $146.9K | 0.01% | −165−10.0% | Reduced |
| Harbor Investment Advisory, LLC | 1,444 | $143.4K | 0.01% | +909+169.9% | Added |
| CoreCap Advisors, LLC | 1,436 | $142.6K | 0.00% | +386+36.8% | Added |
| Avalon Trust Co | 1,426 | $141.6K | 0.01% | 00.0% | Unchanged |
| Quarry LP | 1,419 | $140.9K | 0.02% | −1,284−47.5% | Reduced |
| Cornerstone Advisory, LLC | 1,353 | $134.3K | 0.01% | −857−38.8% | Reduced |
| Manchester Capital Management LLC | 1,352 | $134.2K | 0.02% | +61+4.7% | Added |
| WealthCollab, LLC | 1,340 | $133.0K | 0.05% | +200+17.5% | Added |
| Comprehensive Financial Planning, Inc. | 1,324 | $131.4K | 0.07% | −100−7.0% | Reduced |
| Acropolis Investment Management, LLC | 1,308 | $129.9K | 0.01% | +23+1.8% | Added |
| Tiaa Trust, National Association | 1,299 | $129.0K | 0.01% | −8,865−87.2% | Reduced |
| Provenance Wealth Advisors, LLC | 1,297 | $128.8K | 0.01% | −938−42.0% | Reduced |
| Cardiff Park Advisors, LLC | 1,293 | $128.4K | 0.01% | +1,293 | New |
| Ankerstar Wealth, LLC | 1,280 | $127.1K | 0.11% | −470−26.9% | Reduced |
| Financial Consulate, Inc | 1,277 | $126.8K | 0.01% | −532−29.4% | Reduced |
| Bartlett & Co. Wealth Management LLC | 1,274 | $126.5K | 0.00% | +171+15.5% | Added |
| Dunhill Financial, LLC | 1,257 | $124.9K | 0.03% | −18−1.4% | Reduced |
| AdvisorNet Financial, Inc | 1,252 | $124.3K | 0.01% | −61−4.6% | Reduced |
| Essential Partners LLC | 1,225 | $121.6K | 0.06% | −7,976−86.7% | Reduced |
| Virtus ETF Advisers LLC | 1,225 | $121.6K | 0.05% | −45−3.5% | Reduced |
| Hazlett, Burt & Watson, Inc. | 1,212 | $119.0K | 0.03% | −20−1.6% | Reduced |
| Cornerstone Planning Group LLC | 1,244 | $118.8K | 0.01% | +533+75.0% | Added |
| SMA Capital LLC | 1,195 | $118.6K | 0.05% | +1,195 | New |
| Munich Reinsurance Co Stock Corp in Munich | 1,156 | $114.8K | 0.00% | −47,872−97.6% | Reduced |
| FNY Investment Advisers, LLC | 1,146 | $113.0K | 0.04% | +996+664.0% | Added |
| SOA Wealth Advisors, LLC. | 1,106 | $109.8K | 0.02% | −11,309−91.1% | Reduced |
| Bogart Wealth, LLC | 1,085 | $107.7K | 0.00% | +636+141.6% | Added |
| Investors Portfolio Services LLC | 1,075 | $106.8K | 0.08% | +1,021+1,890.7% | Added |
| Morse Asset Management, Inc | 1,067 | $105.9K | 0.02% | +111+11.6% | Added |
| Islay Capital Management, LLC | 1,063 | $105.5K | 0.05% | +1,063 | New |
| 1620 Investment Advisors, Inc. | 1,061 | $105.3K | 0.07% | +559+111.4% | Added |
| Strive Financial Group ,LLC | 1,048 | $104.0K | 0.05% | +884+539.0% | Added |
| MCF Advisors LLC | 1,013 | $100.6K | 0.00% | −109−9.7% | Reduced |
| Community Financial Services Group, LLC | 945 | $100.0K | 0.01% | −45,229−98.0% | Reduced |
| Elkhorn Partners Limited Partnership | 1,000 | $99.3K | 0.09% | −300−23.1% | Reduced |
| DiNuzzo Private Wealth, Inc. | 1,000 | $99.3K | 0.01% | −23−2.2% | Reduced |
| Wellington Shields Capital Management, LLC | 1,000 | $99.3K | 0.01% | +1,000 | New |
| Action Point Financial Planning, LLC | 521 | $99.1K | 0.01% | +521 | New |
| Synergy Investment Management, LLC | 928 | $96.7K | 0.02% | +377+68.4% | Added |
| SHP Wealth Management | 972 | $96.5K | 0.01% | −76−7.3% | Reduced |
| Rossby Financial, LCC | 971 | $96.4K | 0.02% | +120+14.1% | Added |
| Pin Oak Investment Advisors Inc | 966 | $96.0K | 0.07% | +7+0.7% | Added |
| Pension & Wealth Management Advisors, Inc. | 960 | $95.3K | 0.03% | +480+100.0% | Added |
| Medallion Wealth Advisors, LLC | 959 | $95.2K | 0.03% | −188−16.4% | Reduced |
| Hanson & Doremus Investment Management | 960 | $95.0K | 0.01% | −360−27.3% | Reduced |
| Private Wealth Asset Management, LLC | 955 | $94.8K | 0.01% | +15+1.6% | Added |
| Farmers & Merchants Investments Inc | 947 | $94.0K | 0.00% | −13−1.4% | Reduced |
| Western Pacific Wealth Management, LP | 937 | $93.0K | 0.08% | −299−24.2% | Reduced |
| Thrive Wealth Management, LLC | 936 | $92.9K | 0.01% | +936 | New |
| Ameriflex Group, Inc. | 932 | $92.5K | 0.04% | +687+280.4% | Added |
| Financial Life Planners | 921 | $91.5K | 0.06% | −159−14.7% | Reduced |
| Bayforest Capital Ltd | 920 | $91.3K | 0.08% | +920 | New |
| Vega Investment Solutions | 901 | $89.5K | 0.01% | +286+46.5% | Added |
| Alpine Bank Wealth Management | 870 | $86.4K | 0.01% | +870 | New |
| Evermay Wealth Management LLC | 851 | $84.5K | 0.01% | −3,274−79.4% | Reduced |
| Moisand Fitzgerald Tamayo, LLC | 850 | $84.4K | 0.01% | +120+16.4% | Added |
| Lodestone Wealth Management LLC | 846 | $84.0K | 0.03% | +223+35.8% | Added |
| Tidemark, LLC | 840 | $83.4K | 0.02% | +15+1.8% | Added |
| MV Capital Management, Inc. | 826 | $82.0K | 0.01% | −50−5.7% | Reduced |
| Private Capital Management, LLC | 820 | $81.4K | 0.01% | +820 | New |
| Owl Creek Wealth Partners LLC | 808 | $80.2K | 0.02% | −512−38.8% | Reduced |
| Hilton Head Capital Partners, LLC | 805 | $79.9K | 0.04% | +95+13.4% | Added |
| TD Capital Management LLC | 780 | $77.4K | 0.01% | −75−8.8% | Reduced |
| Bay Harbor Wealth Management, LLC | 762 | $75.7K | 0.02% | −5−0.7% | Reduced |
| Forum Finance Group S.A. | 940 | $75.0K | 0.03% | +690+276.0% | Added |
| Atlantic Edge Private Wealth Management, LLC | 750 | $74.5K | 0.02% | −140−15.7% | Reduced |
| Arlington Trust Co LLC | 745 | $74.0K | 0.01% | −19−2.5% | Reduced |
| Clear Street Markets LLC | 739 | $73.4K | 0.01% | −1,855−71.5% | Reduced |
| True Wealth Design, LLC | 725 | $72.0K | 0.02% | −325−31.0% | Reduced |
| MB, Levis & Associates, LLC | 725 | $72.0K | 0.03% | 00.0% | Unchanged |
| Golden State Wealth Management, LLC | 718 | $71.3K | 0.01% | +255+55.1% | Added |
| Anchor Investment Management, LLC | 718 | $71.3K | 0.01% | −980−57.7% | Reduced |
| First United Bank Trust | 715 | $71.0K | 0.02% | +315+78.8% | Added |
| Steigerwald, Gordon & Koch Inc. | 710 | $70.5K | 0.01% | −20−2.7% | Reduced |
| Richardson Financial Services Inc. | 703 | $69.8K | 0.04% | −2−0.3% | Reduced |
| Chilton Capital Management LLC | 702 | $69.7K | 0.00% | +517+279.5% | Added |
| GHP Investment Advisors, Inc. | 676 | $67.1K | 0.00% | +3+0.4% | Added |
| Wall Street Access Asset Management, LLC | 675 | $67.0K | 0.01% | +421+165.7% | Added |
| Geneos Wealth Management Inc. | 674 | $66.9K | 0.00% | +495+276.5% | Added |
| Vision Financial Markets LLC | 625 | $66.1K | 0.06% | +375+150.0% | Added |
| Investment Research & Advisory Group, Inc. | 623 | $66.0K | 0.02% | +378+154.3% | Added |
| Chesapeake Asset Management LLC | 665 | $66.0K | 0.05% | +665 | New |
| LRI Investments, LLC | 661 | $65.6K | 0.01% | −5,151−88.6% | Reduced |
| Salomon & Ludwin, LLC | 604 | $63.9K | 0.01% | −134−18.2% | Reduced |
| Dixon Mitchell Investment Counsel Inc. | 639 | $63.4K | 0.00% | −321−33.4% | Reduced |
| Meeder Asset Management Inc | 638 | $63.3K | 0.00% | +122+23.6% | Added |
| Keating Financial Advisory Services, Inc. | 636 | $63.1K | 0.01% | −120−15.9% | Reduced |
| Boreal Capital Management LLC | 635 | $63.0K | 0.05% | −1,025−61.7% | Reduced |
| Highland Investment Advisors LLC | 635 | $63.0K | 0.03% | +635 | New |
| StrongBox Wealth, LLC | 632 | $62.7K | 0.02% | +632 | New |
| Caldwell Trust Co | 614 | $61.0K | 0.00% | −1,174−65.7% | Reduced |
| Atwood & Palmer Inc | 600 | $59.6K | 0.00% | +100+20.0% | Added |