Skip to main content
Livermore
Livermore
ZHEN

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2026

Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in: 7 institutions have reported holding NOW so far. See Q3 2026

Institutional holders
2,245
+59 vs. Q1 2026
Shares held
842.8M
−20.0M (−2.3%) vs. Q1 2026
Total value
$83.7B
−$6.59B (−7.3%) vs. Q1 2026
New holders
329
963 more added
Sold out
270
799 more reduced

27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2026: 2,245 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2026: $83.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.

Institutions holding NOW in Q2 2026
InstitutionSharesValue% of portfolioChange in sharesAction
LCM Capital Management Inc2,382$236.5K0.10%+83+3.6%Added
PFG Advisors2,380$236.3K0.01%−4,085−63.2%Reduced
Morling Financial Advisors, LLC2,370$235.3K0.07%+25+1.1%Added
Meridian Financial Partners LLC2,244$235.0K0.08%−681−23.3%Reduced
VUB Generali dochodkova spravcovska spolocnost, a.s.2,365$234.8K0.16%00.0%Unchanged
Ethos Financial Group, LLC2,028$234.8K0.02%−397−16.4%Reduced
Vision Capital Management, Inc.2,355$233.8K0.03%+2,355New
ORG Wealth Partners, LLC2,352$233.5K0.03%−2,814−54.5%Reduced
Richard W. Paul & Associates, LLC2,351$233.4K0.07%+97+4.3%Added
State of Wyoming2,340$232.3K0.02%+652+38.6%Added
Summitry LLC2,330$231.3K0.01%+203+9.5%Added
Sym Financial Corp2,326$230.9K0.02%−5,467−70.2%Reduced
Stonebrook Private Inc.2,324$230.7K0.04%−748−24.3%Reduced
SNS Financial Group, LLC2,318$230.1K0.00%+2,318New
Fi3 FINANCIAL ADVISORS, LLC4,285$229.7K0.07%+483+12.7%Added
BlackDiamond Wealth Management Inc.1,794$228.6K0.09%+1,794New
Kropog Financial Group, LLC2,302$228.5K0.16%+2,302New
FDx Advisors, Inc.2,296$228.0K0.07%+100+4.6%Added
North Berkeley Wealth Management, LLC2,295$227.8K0.09%+295+14.8%Added
Reliant Investment Management, LLC2,295$227.8K0.08%+2,295New
WealthShield Partners, LLC2,294$227.7K0.03%+2,294New
Wealth Management Associates, Inc.2,290$227.4K0.06%−540−19.1%Reduced
Midwest Financial Group LLC2,290$227.4K0.08%+2,290New
May Hill Capital, LLC2,276$226.0K0.05%+2,276New
Total Wealth Planning & Management, Inc.2,276$226.0K0.16%+2,276New
New Hampshire Trust2,274$225.8K0.04%−62−2.7%Reduced
FLC Capital Advisors2,259$224.3K0.04%+114+5.3%Added
Essex Financial Services, Inc.2,258$224.2K0.01%−2,059−47.7%Reduced
Circle Wealth Management, LLC2,257$224.1K0.00%−11,455−83.5%Reduced
Nautilus Advisors LLC2,080$224.0K0.13%+157+8.2%Added
Clark Capital Management Group, Inc.2,255$223.9K0.00%−95−4.0%Reduced
City National Bank of Florida2,254$223.8K0.09%−4,691−67.5%Reduced
STG Securities, LLC2,252$223.6K0.24%+2,252New
Archer Investment Corp2,250$223.4K0.04%+475+26.8%Added
E&G Advisors, LP2,245$222.9K0.04%+200+9.8%Added
Trueblood Wealth Management, LLC2,245$222.9K0.08%+275+14.0%Added
Inspire Advisors, LLC2,243$222.8K0.02%+2,243New
Alteri Wealth LLC2,240$222.4K0.06%+2,240New
Urban Wealth Management, LLC2,230$221.4K0.19%−2−0.1%Reduced
Perennial Investment Advisors, LLC2,217$220.1K0.01%+2,217New
D'Orazio & Associates, Inc.2,215$219.9K0.03%+2,215New
Fox Hill Wealth Management2,215$219.9K0.09%+27+1.2%Added
First Business Financial Services, Inc.2,210$219.4K0.02%−60−2.6%Reduced
Fund Advisors of America Inc2,208$219.2K0.20%+31+1.4%Added
Keynote Financial Services LLC2,205$218.9K0.10%+2,205New
Beese Fulmer Investment Management, Inc.2,198$218.2K0.01%−4,313−66.2%Reduced
Everpar Advisors LLC2,196$218.0K0.06%−596−21.3%Reduced
Inspirion Wealth Advisors, LLC2,060$217.9K0.02%00.0%Unchanged
Sandy Cove Advisors, LLC2,184$216.8K0.05%+74+3.5%Added
City State Bank2,175$215.9K0.05%+2,175New
Wealth Preservation Advisors, LLC2,172$215.6K0.12%+1,900+698.5%Added
XY Planning Network, Inc.2,160$214.4K0.03%+2,160New
Register Financial Advisors LLC2,154$213.8K0.07%+2,154New
Cloud Capital Management, LLC2,154$213.0K0.08%+2,154New
Invst, LLC2,140$212.5K0.02%−3,184−59.8%Reduced
Zhang Financial LLC2,135$212.0K0.01%+2,135New
Motley Fool Wealth Management, LLC2,129$211.3K3.21%−133,918−98.4%Reduced
Trilogy Capital Inc.2,128$211.3K0.01%+2,128New
Tempus Wealth Planning, LLC2,127$211.2K0.04%+2,127New
YANKCOM Partnership2,126$211.1K0.08%−10−0.5%Reduced
Benedict Financial Advisors Inc2,125$211.0K0.04%+2,125New
one8zero8, LLC2,125$211.0K0.04%+2,125New
Perfromance Wealth Partners, LLC2,116$210.1K0.01%+89+4.4%Added
FSM Wealth Advisors, LLC2,109$209.4K0.02%−299−12.4%Reduced
Prentice Wealth Management LLC2,104$208.9K0.04%−3−0.1%Reduced
Navellier & Associates Inc2,100$208.5K0.02%+2,100New
Mitchell McLeod Pugh & Williams Inc2,100$208.5K0.03%+2,100New
Granite Group Advisors, LLC2,100$208.5K0.12%+2,100New
SFM, LLC2,093$207.8K0.11%−5,124−71.0%Reduced
RKL Wealth Management LLC2,082$206.7K0.02%+162+8.4%Added
MBE Wealth Management, LLC2,081$206.7K0.07%−97−4.5%Reduced
Anchor Bay Capital, Inc.1,620$206.5K0.11%+1,620New
Journey Retirement Planning & Investment Management LLC2,073$205.8K0.16%−751−26.6%Reduced
Shelton Wealth Management, LLC2,069$205.4K0.08%−673−24.5%Reduced
Marion Wealth Management2,068$205.3K0.04%−163−7.3%Reduced
Northstar Asset Management LLC2,075$205.0K0.04%−150−6.7%Reduced
Militia Capital Management LLC2,060$204.5K0.04%+2,060New
Spire Wealth Management2,054$203.9K0.01%−44,820−95.6%Reduced
Pinnacle Bancorp, Inc.2,050$203.5K0.05%00.0%Unchanged
Amicus Financial Advisors, LLC2,047$203.2K0.05%+2,047New
Byrne Financial Freedom, LLC2,045$203.0K0.08%+2,045New
Montecito Bank & Trust2,040$202.5K0.03%−920−31.1%Reduced
Future Financial Wealth Managment LLC2,201$202.4K0.13%+2,201New
Parisi Gray Wealth Management2,032$201.7K0.04%−375−15.6%Reduced
MidFirst Bank2,030$201.5K0.01%+215+11.8%Added
SFMG, LLC2,029$201.5K0.01%+244+13.7%Added
Capital Group Private Client Services, Inc.2,022$200.7K0.00%−86,340−97.7%Reduced
MBL Wealth, LLC2,022$200.7K0.01%+2,022New
Kellett Schaffner Wealth Advisors LLC2,019$200.4K0.09%+2,019New
Grove Bank & Trust1,985$197.1K0.02%−6,662−77.0%Reduced
Ameliora Wealth Management Ltd.1,960$194.6K0.06%+1,250+176.1%Added
BLI - Banque de Luxembourg Investments1,940$194.4K0.01%−94,165−98.0%Reduced
Silver Grove Financial Group, Inc.1,915$190.1K0.10%+1,540+410.7%Added
Coastline Trust Co1,873$186.0K0.02%+563+43.0%Added
DHJJ Financial Advisors, Ltd.1,855$184.2K0.05%00.0%Unchanged
Gordian Capital Singapore Pte Ltd1,841$182.8K0.31%−19−1.0%Reduced
Transamerica Financial Advisors, Inc.1,833$182.0K0.02%−28,196−93.9%Reduced
Orion Capital Management LLC1,830$181.7K0.06%00.0%Unchanged
Nine Masts Capital Ltd1,826$181.3K0.02%+1,826New
Roble, Belko & Company, Inc1,826$181.0K0.02%+426+30.4%Added