ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,245
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 799 more reduced
27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Cary Street Partner Investment Advisory LLC | 3,013 | $299.1K | 0.06% | +258+9.4% | Added |
| Daymark Wealth Partners, LLC | 3,006 | $298.5K | 0.01% | −2,599−46.4% | Reduced |
| LightSquare Wealth Management, LLC | 3,000 | $297.8K | 0.21% | +150+5.3% | Added |
| Harbor Advisors LLC | 3,000 | $297.8K | 0.04% | +3,000 | New |
| One68 Global Capital, LLC | 3,000 | $297.8K | 0.63% | +3,000 | New |
| Wrapmanager Inc | 2,985 | $296.4K | 0.09% | −2,707−47.6% | Reduced |
| Power Wealth Management LLC | 2,969 | $294.8K | 0.10% | −1,623−35.3% | Reduced |
| Altfest L J & Co Inc | 2,953 | $293.2K | 0.03% | −6,823−69.8% | Reduced |
| Martin Capital Advisors, LLP | 2,947 | $292.6K | 0.15% | +736+33.3% | Added |
| Nations Financial Group Inc, | 2,946 | $292.5K | 0.01% | +2,946 | New |
| Staley Capital Advisers Inc | 2,945 | $292.4K | 0.01% | +2,945 | New |
| GWN Securities Inc. | 2,928 | $290.7K | 0.05% | +2,928 | New |
| SLT Holdings LLC | 2,925 | $290.4K | 0.19% | +2,925 | New |
| MLG Wealth Management DBA Pine Grove Financial Group | 2,906 | $288.5K | 0.03% | −569−16.4% | Reduced |
| Palisade Capital Management LLC | 2,901 | $288.0K | 0.01% | +138+5.0% | Added |
| Dockside LLC | 2,889 | $286.8K | 0.07% | +2,889 | New |
| Parus Finance (UK) Ltd | 2,883 | $286.2K | 0.07% | +935+48.0% | Added |
| Independent Wealth Network Inc. | 2,881 | $286.1K | 0.07% | +926+47.4% | Added |
| Scharf Investments, LLC | 2,879 | $285.8K | 0.01% | −4,963−63.3% | Reduced |
| OV Management LLC | 2,876 | $285.5K | 0.53% | −20−0.7% | Reduced |
| Centiva Capital, LP | 2,872 | $285.1K | 0.01% | −901−23.9% | Reduced |
| Cyndeo Wealth Partners, LLC | 2,864 | $284.3K | 0.01% | +450+18.6% | Added |
| Howard Financial Services, Ltd. | 2,858 | $283.7K | 0.03% | +2,858 | New |
| Allred Capital Management, LLC | 2,855 | $283.4K | 0.09% | −25−0.9% | Reduced |
| Cromwell Holdings LLC | 2,843 | $282.3K | 0.13% | −324−10.2% | Reduced |
| Sage Capital Advisors,llc | 2,829 | $280.9K | 0.06% | +2,829 | New |
| Cornell Pochily Investment Advisors, Inc. | 2,825 | $280.5K | 0.08% | +495+21.2% | Added |
| Acorn Financial Advisory Services Inc | 2,820 | $280.0K | 0.04% | −297−9.5% | Reduced |
| Caerus Investment Advisors, LLC | 2,818 | $279.8K | 0.09% | −4,212−59.9% | Reduced |
| A. D. Beadell Investment Counsel, Inc. | 2,818 | $279.0K | 0.18% | +80+2.9% | Added |
| Onefund, LLC | 2,809 | $278.9K | 0.16% | −45−1.6% | Reduced |
| Old National Bancorp | 2,791 | $277.1K | 0.01% | −1,454−34.3% | Reduced |
| Talon Private Wealth, LLC | 2,785 | $276.5K | 0.03% | −5,142−64.9% | Reduced |
| Claro Advisors LLC | 2,778 | $275.8K | 0.03% | −896−24.4% | Reduced |
| Westerkirk Capital Inc. | 2,776 | $275.6K | 0.03% | 00.0% | Unchanged |
| Parcion Private Wealth LLC | 2,742 | $272.2K | 0.02% | −3,615−56.9% | Reduced |
| Armis Advisers, LLC | 2,521 | $272.1K | 0.03% | +2,521 | New |
| Aurora Private Wealth, Inc. | 2,740 | $272.0K | 0.17% | +2,740 | New |
| TigerOak Management, L.L.C. | 2,738 | $271.8K | 0.08% | +2,738 | New |
| Clarus Group, Inc. | 2,733 | $271.3K | 0.09% | −240−8.1% | Reduced |
| Swiss Re Ltd | 2,729 | $270.9K | 0.02% | +2,589+1,849.3% | Added |
| Financial Perspectives, Inc | 2,725 | $270.5K | 0.07% | 00.0% | Unchanged |
| Drive Wealth Management, LLC | 2,713 | $269.3K | 0.05% | −1,602−37.1% | Reduced |
| Texas Capital Bank Wealth Management Services Inc | 2,712 | $269.2K | 0.01% | +50+1.9% | Added |
| Asset Advisory Group, Inc. | 2,710 | $269.0K | 0.12% | −264−8.9% | Reduced |
| Optivise Advisory Services LLC | 2,703 | $268.3K | 0.14% | +2,703 | New |
| Cambient Family Office, LLC | 2,699 | $267.9K | 0.03% | +401+17.4% | Added |
| BancFirst Trust & Investment Management | 2,680 | $267.9K | 0.11% | +2,680 | New |
| Narus Financial Partners, LLC | 2,691 | $267.2K | 0.07% | +2,691 | New |
| DeDora Capital, Inc. | 2,691 | $267.2K | 0.06% | +81+3.1% | Added |
| Enzi Wealth | 2,545 | $266.8K | 0.08% | +2,545 | New |
| NorthRock Partners, LLC | 2,684 | $266.5K | 0.00% | +806+42.9% | Added |
| Leeward Financial Partners, LLC | 2,679 | $266.0K | 0.07% | −45−1.7% | Reduced |
| Annis Gardner Whiting Capital Advisors, LLC | 2,675 | $265.6K | 0.04% | +91+3.5% | Added |
| Daner Wealth Management, LLC | 2,081 | $264.8K | 0.14% | +2,081 | New |
| Eurizon SLJ Capital Ltd | 2,661 | $264.2K | 0.10% | 00.0% | Unchanged |
| KFG Wealth Management, LLC | 2,656 | $263.7K | 0.03% | +17+0.6% | Added |
| Wealth Management Partners, LLC | 2,632 | $261.3K | 0.06% | +2,632 | New |
| Covenant Asset Management, LLC | 2,630 | $261.1K | 0.05% | +110+4.4% | Added |
| Ewa, LLC | 2,626 | $260.7K | 0.05% | +2,626 | New |
| Holistic Financial Partners | 2,624 | $260.5K | 0.16% | −597−18.5% | Reduced |
| Modern Wealth Management, LLC | 2,622 | $260.3K | 0.00% | −1,042−28.4% | Reduced |
| Vickerman Investment Advisors, Inc. | 2,618 | $259.9K | 0.05% | 00.0% | Unchanged |
| Boston Private Wealth LLC | 2,618 | $259.9K | 0.02% | +278+11.9% | Added |
| Twin Peaks Wealth Advisors, LLC | 2,598 | $257.9K | 0.06% | +365+16.3% | Added |
| Fairvoy Private Wealth, LLC | 2,576 | $255.7K | 0.05% | −442−14.6% | Reduced |
| Platform Technology Partners | 2,571 | $255.2K | 0.04% | +30+1.2% | Added |
| MWA Asset Management | 2,569 | $255.0K | 0.12% | −8,062−75.8% | Reduced |
| Cypress Capital, LLC | 2,567 | $254.9K | 0.07% | +2,567 | New |
| Keel Point, LLC | 2,555 | $253.7K | 0.01% | −1,079−29.7% | Reduced |
| Patron Partners Advisors, LLC | 2,554 | $253.6K | 0.10% | −470−15.5% | Reduced |
| High Net Worth Advisory Group LLC | 2,554 | $253.6K | 0.05% | +2,554 | New |
| Fermata Advisors, LLC | 2,535 | $251.7K | 0.05% | +2,535 | New |
| Victory Financial Group, LLC | 2,533 | $251.5K | 0.03% | +25+1.0% | Added |
| Marin Bay Wealth Advisors, LLC | 2,528 | $251.0K | 0.13% | +2,528 | New |
| Wedge Capital Management L L P | 2,512 | $249.4K | 0.00% | +129+5.4% | Added |
| Howe & Rusling Inc | 2,511 | $249.3K | 0.01% | +109+4.5% | Added |
| Net Worth Advisory Group | 2,509 | $249.0K | 0.06% | −259−9.4% | Reduced |
| Connors Investor Services Inc | 2,505 | $248.7K | 0.02% | +2,505 | New |
| Boston Partners | 2,494 | $247.6K | 0.00% | +2,494 | New |
| Secure Asset Management, LLC | 2,492 | $247.4K | 0.03% | −333−11.8% | Reduced |
| Claret Asset Management Corp | 2,477 | $246.0K | 0.03% | +2,477 | New |
| Basecamp Wealth Advisors LLC | 2,461 | $244.3K | 0.05% | −448−15.4% | Reduced |
| Catalyst Capital Advisors LLC | 2,460 | $244.2K | 0.00% | −1,620−39.7% | Reduced |
| Diligent Investors, LLC | 2,460 | $244.2K | 0.05% | +185+8.1% | Added |
| Darwin Advisors, LLC | 2,453 | $243.5K | 0.07% | +108+4.6% | Added |
| Livet Wealth, LLC | 2,452 | $243.4K | 0.14% | −262−9.7% | Reduced |
| Richards, Merrill & Peterson, Inc. | 2,445 | $242.7K | 0.08% | +2,445 | New |
| Joel Isaacson & Co., LLC | 2,445 | $242.7K | 0.01% | +475+24.1% | Added |
| McAdam, LLC | 2,444 | $242.7K | 0.01% | −1,125−31.5% | Reduced |
| ProCore Advisors, LLC | 2,443 | $242.6K | 0.30% | +463+23.4% | Added |
| Anb Bank | 2,435 | $241.7K | 0.09% | +72+3.0% | Added |
| Up Strategic Wealth Investment Advisors LLC | 2,046 | $239.8K | 0.14% | +2,046 | New |
| True North Advisors, LLC | 2,414 | $239.7K | 0.02% | −691−22.3% | Reduced |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 2,510 | $239.6K | 0.08% | −50−2.0% | Reduced |
| Liberty Square Wealth Partners LLC | 2,410 | $239.3K | 0.06% | −11−0.5% | Reduced |
| Hamilton Wealth, LLC | 2,405 | $238.8K | 0.04% | +2,405 | New |
| F/M Investments LLC | 2,398 | $238.1K | 0.01% | −131,782−98.2% | Reduced |
| Brogan Financial, Inc. | 2,390 | $237.3K | 0.10% | +2,390 | New |
| Burney Co | 2,382 | $236.5K | 0.01% | −3,386−58.7% | Reduced |