ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,245
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 799 more reduced
27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Mesirow Financial Investment Management, Inc. | 3,661 | $363.4K | 0.01% | +635+21.0% | Added |
| Nwam LLC | 3,647 | $362.1K | 0.02% | +822+29.1% | Added |
| Champlain Investment Partners, LLC | 3,635 | $360.9K | 0.01% | +785+27.5% | Added |
| Adalta Capital Management LLC | 3,630 | $360.4K | 0.16% | +3,630 | New |
| Advisor OS, LLC | 3,624 | $359.8K | 0.02% | −2,011−35.7% | Reduced |
| Dogwood Wealth Management LLC | 3,623 | $359.7K | 0.14% | +649+21.8% | Added |
| Lecap Asset Management Ltd | 3,620 | $359.4K | 0.15% | −16,391−81.9% | Reduced |
| AlTi Global, Inc. | 3,613 | $358.7K | 0.01% | −2,347−39.4% | Reduced |
| Instrumental Wealth, LLC | 3,599 | $357.4K | 0.18% | +3,599 | New |
| Robertson Stephens Wealth Management, LLC | 3,595 | $356.9K | 0.01% | +1,633+83.2% | Added |
| First National Bank Sioux Falls | 3,700 | $356.8K | 0.10% | 00.0% | Unchanged |
| First National Bank of Omaha | 3,567 | $356.6K | 0.01% | −108−2.9% | Reduced |
| Redwood Financial Network Corp | 3,589 | $356.3K | 0.20% | +220+6.5% | Added |
| HMS Capital Management, LLC | 3,584 | $355.8K | 0.13% | 00.0% | Unchanged |
| Aventura Private Wealth, LLC | 3,583 | $355.7K | 0.11% | −685−16.0% | Reduced |
| Commonwealth Financial Services, LLC | 3,577 | $355.1K | 0.05% | +1,267+54.8% | Added |
| Capital Asset Advisory Services LLC | 3,575 | $354.9K | 0.01% | +3,575 | New |
| Vienna Asset Management LLC | 3,571 | $354.5K | 0.25% | −443−11.0% | Reduced |
| Palogic Value Management, L.P. | 3,545 | $351.9K | 0.12% | +314+9.7% | Added |
| RB Capital Management, LLC | 3,544 | $351.8K | 0.07% | −2,568−42.0% | Reduced |
| Meadowbrook Wealth Management, LLC | 3,310 | $350.2K | 0.38% | −175−5.0% | Reduced |
| Elevated Capital Advisors, LLC | 3,526 | $350.1K | 0.10% | −2,045−36.7% | Reduced |
| Continuum Advisory, LLC | 3,506 | $348.1K | 0.03% | +387+12.4% | Added |
| HM Payson & Co | 3,504 | $347.9K | 0.00% | −485−12.2% | Reduced |
| Regatta Capital Group, LLC | 3,492 | $346.7K | 0.05% | +191+5.8% | Added |
| Empirical Asset Management, LLC | 3,487 | $346.2K | 0.08% | +3,487 | New |
| Kathmere Capital Management, LLC | 3,486 | $346.1K | 0.02% | −348−9.1% | Reduced |
| One Capital Management, LLC | 3,308 | $345.9K | 0.01% | 00.0% | Unchanged |
| Broadway Wealth Solutions, Inc. | 3,480 | $345.5K | 0.16% | +275+8.6% | Added |
| Howard Bailey Securities, LLC | 3,452 | $342.7K | 0.13% | +3,452 | New |
| Pinnacle Wealth Management Advisory Group, LLC | 3,445 | $342.0K | 0.02% | −4,667−57.5% | Reduced |
| Vantus Wealth LLC | 3,437 | $341.2K | 0.18% | +3,437 | New |
| Chokshi & Queen Wealth Advisors, Inc | 3,425 | $340.0K | 0.16% | −160−4.5% | Reduced |
| ZRC Wealth Management, LLC | 3,424 | $339.9K | 0.10% | +3,383+8,251.2% | Added |
| Wellspring Financial Advisors, LLC | 3,416 | $339.7K | 0.02% | −3,493−50.6% | Reduced |
| Hillman Capital Management, Inc. | 3,415 | $339.0K | 0.25% | +38+1.1% | Added |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management | 3,400 | $337.5K | 0.00% | −652−16.1% | Reduced |
| Hengehold Capital Management LLC | 3,387 | $336.3K | 0.03% | −78−2.3% | Reduced |
| Quotient Wealth Partners, LLC | 3,384 | $336.0K | 0.01% | −239−6.6% | Reduced |
| Decision Investments, Inc | 3,370 | $334.6K | 0.30% | +1,000+42.2% | Added |
| Signature Equity Partners, LLC | 3,369 | $334.5K | 0.15% | +3,154+1,467.0% | Added |
| Wolverine Asset Management LLC | 3,368 | $334.4K | 0.00% | −262−7.2% | Reduced |
| CVA Family Office, LLC | 3,361 | $333.7K | 0.03% | −559−14.3% | Reduced |
| TCTC Holdings, LLC | 3,358 | $333.4K | 0.01% | +8+0.2% | Added |
| Cary Street Partners Financial LLC | 3,357 | $333.3K | 0.01% | +882+35.6% | Added |
| Allen Capital Group, LLC | 3,356 | $333.2K | 0.03% | −494−12.8% | Reduced |
| Flywheel Private Wealth LLC | 3,340 | $331.6K | 0.16% | +3,340 | New |
| New Republic Capital, LLC | 3,327 | $330.3K | 0.08% | +614+22.6% | Added |
| Family Management Corp | 3,323 | $329.9K | 0.03% | −39,215−92.2% | Reduced |
| Fort Sheridan Advisors LLC | 3,320 | $329.6K | 0.04% | +3,320 | New |
| R2 Capital Strategies, LLC | 3,309 | $328.5K | 0.15% | +3,309 | New |
| CM Wealth Advisors LLC | 3,308 | $328.4K | 0.06% | −75−2.2% | Reduced |
| Fiduciary Alliance LLC | 3,300 | $327.6K | 0.02% | −757−18.7% | Reduced |
| Smithfield Trust Co | 3,353 | $327.0K | 0.01% | −325−8.8% | Reduced |
| Keystone Financial Group | 3,291 | $326.7K | 0.02% | +3,291 | New |
| Financial Sense Advisors, Inc. | 3,277 | $325.3K | 0.06% | +3,277 | New |
| Strategic Wealth Partners, Ltd. | 3,275 | $325.1K | 0.02% | +284+9.5% | Added |
| Impact Investors, Inc | 3,274 | $325.0K | 0.24% | −1,080−24.8% | Reduced |
| Sound Income Strategies, LLC | 3,271 | $324.8K | 0.01% | −749−18.6% | Reduced |
| LVW Advisors, LLC | 3,267 | $324.3K | 0.03% | +505+18.3% | Added |
| Knightsbridge Asset Management, LLC | 3,262 | $323.9K | 0.04% | −3,448−51.4% | Reduced |
| RD Lewis Holdings, Inc. | 2,520 | $323.4K | 0.24% | −880−25.9% | Reduced |
| Moss Adams Wealth Advisors LLC | 3,257 | $323.3K | 0.02% | −427−11.6% | Reduced |
| Sustainable Insight Capital Management, LLC | 3,255 | $323.2K | 0.14% | +3,255 | New |
| Baltimore-Washington Financial Advisors, Inc. | 3,250 | $322.7K | 0.01% | +291+9.8% | Added |
| Gamco Investors, Inc. Et Al | 3,245 | $322.2K | 0.00% | −23,378−87.8% | Reduced |
| Compass Financial Management LLC | 3,050 | $321.0K | 0.04% | +3,050 | New |
| Versant Capital Management, Inc | 3,213 | $319.0K | 0.03% | −882−21.5% | Reduced |
| Smith, Moore & Co. | 3,199 | $317.6K | 0.02% | +3,199 | New |
| Curated Wealth Partners LLC | 3,195 | $317.2K | 0.04% | +917+40.3% | Added |
| Signature Wealth Management Partners, LLC | 3,175 | $315.2K | 0.15% | −2,695−45.9% | Reduced |
| Rehmann Capital Advisory Group | 3,159 | $314.3K | 0.01% | −196−5.8% | Reduced |
| Petros Family Wealth, LLC | 3,163 | $314.0K | 0.19% | +3,163 | New |
| GW&K Investment Management, LLC | 3,146 | $312.0K | 0.00% | −4,360−58.1% | Reduced |
| Csenge Advisory Group | 3,140 | $311.7K | 0.01% | +418+15.4% | Added |
| SmartHarvest Portfolios, LLC | 3,138 | $311.6K | 0.10% | −233−6.9% | Reduced |
| Acorns Advisers, LLC | 3,130 | $311.0K | 0.00% | +1,043+50.0% | Added |
| 1776 Wealth LLC | 3,130 | $310.7K | 0.11% | +10+0.3% | Added |
| Outlook Wealth Advisors, LLC | 3,126 | $310.4K | 0.07% | +50+1.6% | Added |
| Dynamic Wealth Strategies, LLC | 3,126 | $310.3K | 0.17% | +700+28.9% | Added |
| Birch Hill Investment Advisors LLC | 3,125 | $310.3K | 0.01% | +3,125 | New |
| 1015 Capital Partners, LLC | 3,121 | $309.9K | 0.26% | +11+0.4% | Added |
| MJP Associates Inc | 3,120 | $309.8K | 0.03% | −1,298−29.4% | Reduced |
| Bahl & Gaynor Inc | 3,110 | $308.8K | 0.00% | 00.0% | Unchanged |
| Murphy & Mullick Capital Management Corp | 3,105 | $308.3K | 0.19% | −2,685−46.4% | Reduced |
| Income Insurance Ltd | 3,105 | $308.3K | 0.18% | 00.0% | Unchanged |
| Obermeyer Wood Investment Counsel, LLLP | 3,093 | $307.1K | 0.01% | +873+39.3% | Added |
| Summit Global Investments | 3,095 | $307.0K | 0.02% | −1,317−29.9% | Reduced |
| Red Door Wealth Management, LLC | 3,092 | $307.0K | 0.03% | −46,762−93.8% | Reduced |
| Capital Square, LLC | 2,840 | $305.9K | 0.13% | 00.0% | Unchanged |
| Semus Wealth Partners LLC | 3,081 | $305.9K | 0.15% | +528+20.7% | Added |
| Alamea Verwaltungs GmbH | 3,081 | $305.9K | 0.24% | +3,081 | New |
| Quent Capital, LLC | 3,066 | $304.4K | 0.02% | −1,073−25.9% | Reduced |
| Johnson Financial Group, Inc. | 3,047 | $302.5K | 0.01% | +1,012+49.7% | Added |
| Well Done, LLC | 3,046 | $302.4K | 0.04% | +3,046 | New |
| Silver Coast Investments LLC | 3,042 | $302.0K | 0.09% | +3,042 | New |
| First Growth Capital LLC | 3,032 | $301.0K | 0.23% | −686−18.5% | Reduced |
| Keudell/Morrison Wealth Management | 3,030 | $300.8K | 0.06% | −708−18.9% | Reduced |
| Glen Eagle Advisors, LLC | 3,028 | $300.6K | 0.04% | −951−23.9% | Reduced |
| New Insight Wealth Advisors | 3,015 | $299.3K | 0.09% | −1,485−33.0% | Reduced |