ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,245
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 799 more reduced
27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Waratah Capital Advisors Ltd. | 4,504 | $447.2K | 0.03% | +4,504 | New |
| Tradition Wealth Management, LLC | 4,490 | $445.8K | 0.03% | +1,261+39.1% | Added |
| Proactive Wealth Strategies LLC | 4,480 | $444.8K | 0.07% | −200−4.3% | Reduced |
| Paces Ferry Wealth Advisors, LLC | 4,464 | $443.2K | 0.17% | +172+4.0% | Added |
| Segment Wealth Management, LLC | 4,460 | $442.8K | 0.02% | −44−1.0% | Reduced |
| Defiance ETFs, LLC | 4,177 | $441.9K | 0.01% | +720+20.8% | Added |
| Conning Inc. | 4,440 | $440.8K | 0.01% | +9+0.2% | Added |
| Seelaus Asset Management LLC | 4,422 | $439.0K | 0.31% | +1,944+78.5% | Added |
| Oslo Pensjonsforsikring AS | 4,408 | $437.6K | 0.05% | +663+17.7% | Added |
| Banco BTG Pactual S.A. | 4,405 | $437.3K | 0.06% | +2,338+113.1% | Added |
| Gsa Capital Partners LLP | 4,394 | $436.0K | 0.03% | −23,405−84.2% | Reduced |
| Payne Capital Management, LLC | 4,390 | $435.8K | 0.12% | 00.0% | Unchanged |
| RiverFront Investment Group, LLC | 4,354 | $432.3K | 0.01% | +1,873+75.5% | Added |
| Sagewood Asset Management LP | 4,338 | $430.7K | 0.10% | +1,969+83.1% | Added |
| Minot DeBlois Advisors LLC | 4,330 | $429.9K | 0.37% | +240+5.9% | Added |
| Permanent Capital Management, LP | 4,321 | $429.0K | 0.06% | −5,859−57.6% | Reduced |
| Arthur M. Cohen & Associates, LLC | 4,318 | $428.7K | 0.07% | −610−12.4% | Reduced |
| Integrated Investment Consultants, LLC | 4,309 | $427.8K | 0.08% | +1,298+43.1% | Added |
| VisionPoint Advisory Group, LLC | 4,304 | $427.3K | 0.07% | +1,753+68.7% | Added |
| Jackson Thornton Asset Management, LLC | 4,301 | $427.0K | 0.03% | +946+28.2% | Added |
| McMahon Financial Advisors, LLC | 4,281 | $425.0K | 0.07% | +1,688+65.1% | Added |
| Evanson Financial, LLC | 4,256 | $422.5K | 0.02% | +4,256 | New |
| Abacus Wealth Partners, LLC | 4,248 | $421.7K | 0.04% | −1,380−24.5% | Reduced |
| Elgethun Capital Management | 4,241 | $421.0K | 0.06% | +91+2.2% | Added |
| Stanley-Laman Group, Ltd. | 4,237 | $420.6K | 0.04% | +12+0.3% | Added |
| Confluence Wealth Services, Inc. | 4,208 | $417.8K | 0.01% | +703+20.1% | Added |
| West Family Investments, Inc. | 4,202 | $417.2K | 0.12% | +385+10.1% | Added |
| Winthrop Advisory Group LLC | 4,177 | $414.7K | 0.03% | +905+27.7% | Added |
| Relyea Zuckerberg Hanson LLC | 4,168 | $413.8K | 0.03% | +1,797+75.8% | Added |
| USAdvisors Wealth Management, LLC | 4,154 | $412.0K | 0.12% | +4,154 | New |
| PW Nova Financial Services LLC | 4,131 | $410.1K | 0.09% | +29+0.7% | Added |
| KRS Capital Management, LLC | 4,130 | $410.0K | 0.19% | 00.0% | Unchanged |
| Meyer Handelman Co | 4,125 | $409.5K | 0.01% | 00.0% | Unchanged |
| Sonoma Allocations LLC | 3,875 | $409.2K | 0.17% | +746+23.8% | Added |
| Provident Living Financial Services, Inc. | 4,117 | $408.7K | 0.40% | +1,270+44.6% | Added |
| Accuvest Global Advisors | 4,112 | $408.0K | 0.35% | −28,284−87.3% | Reduced |
| Icon Wealth Advisors, LLC | 4,102 | $407.3K | 0.02% | +686+20.1% | Added |
| Parkside Financial Bank & Trust | 4,099 | $406.9K | 0.03% | −773−15.9% | Reduced |
| Haverford Trust Co | 4,095 | $406.6K | 0.00% | −3,410−45.4% | Reduced |
| Fairscale Capital, LLC | 4,089 | $406.0K | 0.24% | 00.0% | Unchanged |
| Waddell & Associates, LLC | 4,084 | $405.5K | 0.02% | −3,030−42.6% | Reduced |
| Nemes Rush Group LLC | 4,075 | $404.6K | 0.03% | +787+23.9% | Added |
| Fiduciary Financial Group, LLC | 4,067 | $403.8K | 0.05% | +4,067 | New |
| Larry Mathis Financial Planning, LLC | 4,063 | $403.4K | 0.31% | +465+12.9% | Added |
| Biltmore Family Office, LLC | 4,058 | $402.9K | 0.05% | +4,058 | New |
| Cross Staff Investments Inc | 4,050 | $402.1K | 0.24% | 00.0% | Unchanged |
| White Pine Investment CO | 4,024 | $400.0K | 0.09% | +4,024 | New |
| Hallmark Capital Management Inc | 4,019 | $399.0K | 0.02% | −2,192−35.3% | Reduced |
| Alta Advisers Ltd | 4,015 | $398.6K | 0.09% | 00.0% | Unchanged |
| Polymer Capital Management (US) LLC | 4,014 | $398.5K | 0.06% | +640+19.0% | Added |
| Parsons Capital Management Inc | 4,010 | $398.1K | 0.02% | −800−16.6% | Reduced |
| Ebert Capital Management Inc. | 3,998 | $396.9K | 0.37% | −210−5.0% | Reduced |
| Wolff Wiese Magana LLC | 3,995 | $396.6K | 0.18% | +1,120+39.0% | Added |
| Kestra Investment Management, LLC | 3,978 | $395.0K | 0.01% | +256+6.9% | Added |
| SGL Investment Advisors, Inc. | 3,098 | $394.8K | 0.14% | +699+29.1% | Added |
| Camden Capital, LLC | 3,931 | $394.4K | 0.02% | −2,023−34.0% | Reduced |
| Canal Capital Management, LLC | 3,952 | $392.4K | 0.05% | −2,198−35.7% | Reduced |
| Brookwood Investment Group LLC | 3,920 | $389.2K | 0.05% | −95−2.4% | Reduced |
| Colonial Trust Co | 3,905 | $387.7K | 0.05% | +1,151+41.8% | Added |
| Nicholas Hoffman & Company, LLC. | 3,896 | $386.8K | 0.01% | +206+5.6% | Added |
| Essex Savings Bank | 3,892 | $386.4K | 0.08% | +752+23.9% | Added |
| StoneX Group Inc. | 3,596 | $384.0K | 0.02% | −2,023−36.0% | Reduced |
| TCI Wealth Advisors, Inc. | 3,856 | $382.8K | 0.02% | −898−18.9% | Reduced |
| Boston Trust Walden Corp | 3,855 | $382.7K | 0.00% | −30−0.8% | Reduced |
| Childress Capital Advisors, LLC | 3,850 | $382.2K | 0.06% | −978−20.3% | Reduced |
| Klingman & Associates, LLC | 3,828 | $380.0K | 0.02% | +48+1.3% | Added |
| Cascades Capital Asset Management, LLC | 3,824 | $379.6K | 0.14% | +1,364+55.4% | Added |
| 6th Street Advisors, LLC | 3,821 | $379.3K | 0.22% | +702+22.5% | Added |
| American Capital Advisory, LLC | 3,817 | $379.0K | 0.14% | +3,528+1,220.8% | Added |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 3,811 | $378.3K | 0.01% | +1,300+51.8% | Added |
| Compass Ion Advisors, LLC | 3,810 | $378.3K | 0.03% | −48−1.2% | Reduced |
| Meadowbrook Advisors Group, LLC | 3,808 | $378.1K | 0.20% | −2,240−37.0% | Reduced |
| Philadelphia Trust Co | 3,811 | $378.0K | 0.02% | +3,811 | New |
| Westside Investment Management, Inc. | 3,805 | $377.8K | 0.05% | +90+2.4% | Added |
| Pitcairn Wealth Advisors LLC | 3,796 | $376.9K | 0.04% | −5,540−59.3% | Reduced |
| Sax Wealth Advisors, LLC | 3,599 | $376.3K | 0.02% | −432−10.7% | Reduced |
| Fourth Dimension Wealth, LLC | 3,774 | $374.7K | 0.12% | +1,028+37.4% | Added |
| Central Bank & Trust Co | 3,766 | $373.9K | 0.05% | −6,493−63.3% | Reduced |
| Advus Financial Partners, LLC | 3,763 | $373.6K | 0.08% | +1,572+71.7% | Added |
| Innovative Asset Advisors Group, LLC | 3,758 | $373.1K | 0.16% | +521+16.1% | Added |
| Red Reef Advisors LLC | 3,756 | $372.9K | 0.34% | +1,316+53.9% | Added |
| Unique Wealth, LLC | 3,752 | $372.5K | 0.04% | −1,014−21.3% | Reduced |
| Element Pointe Advisors, LLC | 3,750 | $372.3K | 0.06% | 00.0% | Unchanged |
| DCF Advisers, LLC | 3,750 | $372.3K | 0.10% | +3,750 | New |
| Edentree Asset Management Ltd | 3,750 | $372.3K | 0.11% | 00.0% | Unchanged |
| Founders Financial Alliance, LLC | 3,744 | $371.7K | 0.05% | +3,744 | New |
| Revisor Wealth Management LLC | 3,735 | $370.8K | 0.09% | +1,099+41.7% | Added |
| Wealth Effects LLC | 3,735 | $370.8K | 0.10% | +1,645+78.7% | Added |
| Womack Financial LLC | 3,729 | $370.2K | 0.24% | +1,449+63.6% | Added |
| Evexia Wealth LLC | 3,232 | $369.1K | 0.10% | −1,489−31.5% | Reduced |
| Kesler, Norman & Wride, LLC | 3,710 | $368.4K | 0.06% | −1,778−32.4% | Reduced |
| Capital Management Associates, Inc | 3,707 | $368.0K | 0.07% | +3,707 | New |
| Nvest Financial, LLC | 3,706 | $367.9K | 0.12% | +946+34.3% | Added |
| PenderFund Capital Management Ltd. | 3,700 | $367.3K | 0.05% | 00.0% | Unchanged |
| Silphium Asset Management Ltd | 3,700 | $367.3K | 0.12% | +3,700 | New |
| Valley National Advisers Inc | 3,695 | $366.8K | 0.04% | −197−5.1% | Reduced |
| Red Lighthouse Investment Management, LLC | 3,692 | $366.5K | 0.11% | +5+0.1% | Added |
| Crescent Grove Advisors, LLC | 3,667 | $364.1K | 0.03% | +3,667 | New |
| Wexford Capital LP | 3,664 | $363.8K | 0.05% | +3,664 | New |
| Facet Wealth, Inc. | 3,663 | $363.7K | 0.01% | +1,670+83.8% | Added |