ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,245
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 799 more reduced
27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Castleview Partners, LLC | 5,582 | $554.2K | 0.24% | +720+14.8% | Added |
| Simplify Asset Management Inc. | 5,571 | $553.1K | 0.01% | +150+2.8% | Added |
| TD Private Client Wealth LLC | 5,559 | $551.9K | 0.01% | −3,313−37.3% | Reduced |
| 17 Capital Partners, LLC | 5,545 | $550.5K | 0.25% | −250−4.3% | Reduced |
| Pinnacle Wealth Planning Services, Inc. | 5,542 | $550.2K | 0.05% | −85−1.5% | Reduced |
| Perpetual Ltd | 5,533 | $549.3K | 0.01% | −1,437−20.6% | Reduced |
| Legacy Bridge, LLC | 5,530 | $549.0K | 0.17% | +5+0.1% | Added |
| Knights of Columbus Asset Advisors LLC | 5,510 | $547.0K | 0.03% | −8,097−59.5% | Reduced |
| IvyRock Asset Management (HK) Ltd | 5,500 | $546.0K | 0.31% | +5,500 | New |
| Aviso Financial Inc. | 5,438 | $539.9K | 0.02% | −1,225−18.4% | Reduced |
| Integral Investment Advisors, Inc. | 5,435 | $539.6K | 0.12% | +600+12.4% | Added |
| American Trust | 5,434 | $539.5K | 0.04% | +298+5.8% | Added |
| Intesa Sanpaolo S.p.A. | 5,425 | $538.6K | 0.02% | +4,280+373.8% | Added |
| Alpha Family Trust | 5,425 | $538.6K | 0.22% | +5,425 | New |
| Cim Investment Mangement Inc | 5,387 | $534.8K | 0.13% | −414−7.1% | Reduced |
| Gainplan LLC | 5,383 | $534.4K | 0.21% | +5,383 | New |
| Founders Financial Securities LLC | 5,377 | $533.8K | 0.03% | +1,425+36.1% | Added |
| Worth Financial Advisory Group, LLC | 5,366 | $532.7K | 0.22% | +5,366 | New |
| Legacy Capital Wealth Partners, LLC | 5,355 | $531.6K | 0.10% | +555+11.6% | Added |
| Lazari Capital Management, Inc. | 5,307 | $526.9K | 0.16% | +5,307 | New |
| PUREfi Wealth, LLC | 5,300 | $526.2K | 0.29% | +5,300 | New |
| OneAscent Financial Services LLC | 5,293 | $525.5K | 0.03% | +2,517+90.7% | Added |
| CenterStar Asset Management, LLC | 5,273 | $524.0K | 0.41% | +5,273 | New |
| LJI Wealth Management, LLC | 5,270 | $523.2K | 0.07% | +5,270 | New |
| Thoroughbred Financial Services, LLC | 5,274 | $523.0K | 0.03% | −6,925−56.8% | Reduced |
| Beaton Management Co. Inc. | 5,225 | $519.0K | 0.21% | +100+2.0% | Added |
| Postrock Partners LLC | 5,227 | $518.9K | 0.21% | +202+4.0% | Added |
| Wellington Shields & Co., LLC | 5,227 | $518.9K | 0.12% | +5,227 | New |
| Prosperity Consulting Group, LLC | 5,220 | $518.2K | 0.02% | −2,959−36.2% | Reduced |
| Capital Analysts, LLC | 5,221 | $518.0K | 0.01% | +5,181+12,952.5% | Added |
| Marble Bar Asset Management LLP | 5,215 | $517.7K | 0.36% | −65−1.2% | Reduced |
| American National Bank | 5,211 | $517.3K | 0.04% | +35+0.7% | Added |
| Voya Financial Advisors, Inc. | 5,174 | $517.2K | 0.05% | −1,392−21.2% | Reduced |
| Bradyco, Inc. | 5,200 | $516.3K | 0.59% | 00.0% | Unchanged |
| Checchi Capital Advisers, LLC | 5,166 | $512.8K | 0.03% | −1,046−16.8% | Reduced |
| 4WEALTH Advisors, Inc. | 5,118 | $511.6K | 0.39% | +5,118 | New |
| Guardian Partners Inc. | 5,153 | $511.6K | 0.05% | −2,603−33.6% | Reduced |
| Maripau Wealth Management LLC | 5,102 | $509.2K | 0.18% | +1,682+49.2% | Added |
| Kozak & Associates, Inc. | 4,785 | $506.3K | 0.09% | +287+6.4% | Added |
| Capital Investment Advisory Services, LLC | 5,096 | $505.9K | 0.03% | +2,635+107.1% | Added |
| Mindset Wealth Management, LLC | 5,095 | $505.8K | 0.10% | +146+3.0% | Added |
| Delta Investment Management, LLC | 5,077 | $504.0K | 0.08% | −2,605−33.9% | Reduced |
| Stonebridge Financial Group, LLC | 5,030 | $499.0K | 0.07% | +5,030 | New |
| ABN AMRO Bank N.V. | 5,030 | $498.3K | 0.01% | −677,825−99.3% | Reduced |
| Accurate Wealth Management, LLC | 4,617 | $497.3K | 0.05% | +812+21.3% | Added |
| S Harris Financial Group, LLC | 5,007 | $497.1K | 0.39% | −5−0.1% | Reduced |
| First Manhattan Co | 5,005 | $496.9K | 0.00% | −29,445−85.5% | Reduced |
| LMCG Investments, LLC | 5,002 | $496.6K | 0.03% | −167−3.2% | Reduced |
| Cullinan Associates Inc | 5,000 | $496.4K | 0.04% | −4,000−44.4% | Reduced |
| 1248 Management, LLC | 5,000 | $496.4K | 0.19% | −290−5.5% | Reduced |
| Impact Partnership Wealth, LLC | 5,000 | $496.4K | 0.05% | +1,605+47.3% | Added |
| SS&H Financial Advisors, Inc. | 5,000 | $496.0K | 0.13% | +5,000 | New |
| Affiance Financial, LLC | 4,990 | $495.4K | 0.07% | 00.0% | Unchanged |
| Potomac Fund Management Inc | 4,978 | $494.2K | 0.01% | −516−9.4% | Reduced |
| Revolve Wealth Partners, LLC | 4,971 | $493.5K | 0.05% | +658+15.3% | Added |
| Presidio Capital Management, LLC | 4,971 | $493.5K | 0.12% | +2,622+111.6% | Added |
| Sowell Financial Services LLC | 4,963 | $492.8K | 0.02% | −3,142−38.8% | Reduced |
| WSFS Capital Management, LLC | 4,950 | $491.4K | 0.02% | −3,648−42.4% | Reduced |
| S-Bank Fund Management Ltd | 4,948 | $491.2K | 0.07% | −34,264−87.4% | Reduced |
| Bull Harbor Capital LLC | 4,941 | $490.5K | 0.10% | −9,058−64.7% | Reduced |
| Stiles Financial Services Inc | 4,941 | $490.5K | 0.12% | +1,001+25.4% | Added |
| Capital Performance Advisors LLP | 4,937 | $490.1K | 0.03% | −3,340−40.4% | Reduced |
| Aviso Wealth Management | 4,908 | $487.3K | 0.19% | −1,862−27.5% | Reduced |
| Argos Wealth Advisors, LLC | 4,905 | $487.0K | 0.13% | −178−3.5% | Reduced |
| Hilltop Holdings Inc. | 4,871 | $483.6K | 0.04% | −1,768−26.6% | Reduced |
| Prairie Wealth Advisors, Inc. | 0 | $483.1K | 0.12% | 0 | New |
| Sunburst Financial Group, LLC | 4,859 | $482.4K | 0.08% | +1,008+26.2% | Added |
| Strategic Advisors LLC | 4,847 | $481.2K | 0.11% | −32,981−87.2% | Reduced |
| Prosperity Financial Group, Inc. | 4,835 | $480.0K | 0.15% | +235+5.1% | Added |
| Clear Creek Financial Management, LLC | 4,833 | $479.8K | 0.03% | +682+16.4% | Added |
| Cassaday & Co Wealth Management LLC | 4,828 | $479.3K | 0.01% | −236−4.7% | Reduced |
| Rossmore Private Capital | 4,815 | $478.0K | 0.04% | +4,815 | New |
| Magnus Financial Group LLC | 4,809 | $477.4K | 0.03% | +717+17.5% | Added |
| Zions Bancorporation, National Association | 4,797 | $476.2K | 0.03% | −7,757−61.8% | Reduced |
| Worthington Financial Partners, LLC | 4,781 | $474.7K | 0.39% | −42−0.9% | Reduced |
| Resonant Capital Advisors, LLC | 4,767 | $473.3K | 0.02% | +777+19.5% | Added |
| Robinhood Asset Management, LLC | 4,755 | $472.0K | 0.03% | +2,092+78.6% | Added |
| Quadcap Wealth Management, LLC | 4,746 | $471.2K | 0.05% | −78−1.6% | Reduced |
| Tempo Wealth, LLC | 4,721 | $468.7K | 0.07% | +4,721 | New |
| Fukoku Mutual Life Insurance Co | 4,705 | $467.1K | 0.03% | 00.0% | Unchanged |
| ZEGA Investments, LLC | 4,703 | $466.9K | 0.08% | +4,703 | New |
| Mayflower Financial Advisors, LLC | 4,695 | $466.1K | 0.04% | −402−7.9% | Reduced |
| Baron Wealth Management LLC | 4,686 | $465.2K | 0.12% | −282−5.7% | Reduced |
| KCM Investment Advisors LLC | 4,677 | $464.3K | 0.01% | +29+0.6% | Added |
| Fortress Private Ledger, LLC | 4,664 | $463.0K | 0.13% | +4,664 | New |
| Sumitomo Mitsui Financial Group, Inc. | 4,650 | $461.7K | 0.01% | +4,650 | New |
| Portfolio Design Labs, LLC | 4,635 | $460.2K | 0.08% | −8,412−64.5% | Reduced |
| Vanguard National Trust Co | 4,630 | $459.7K | 0.03% | +2,380+105.8% | Added |
| Betterment LLC | 4,624 | $459.0K | 0.00% | +4,624 | New |
| Milford Funds Ltd | 4,621 | $458.8K | 0.01% | −17,491−79.1% | Reduced |
| Advisory Alpha, LLC | 4,612 | $457.9K | 0.01% | +4,612 | New |
| Heartland Bank & Trust Co | 4,607 | $457.4K | 0.09% | −97−2.1% | Reduced |
| Garden State Investment Advisory Services LLC | 4,606 | $457.3K | 0.09% | +4,606 | New |
| GAM Holding AG | 4,605 | $457.2K | 0.04% | −254−5.2% | Reduced |
| Wright Investors Service Inc | 4,601 | $456.8K | 0.12% | +4,601 | New |
| Proficio Capital Partners LLC | 4,590 | $455.7K | 0.02% | +4,590 | New |
| Laurel Oak Wealth Management, LLC | 4,572 | $453.9K | 0.07% | +1,796+64.7% | Added |
| Anchyra Partners LLC | 4,568 | $453.5K | 0.11% | +400+9.6% | Added |
| Legacy Financial Advisors, Inc. | 4,544 | $451.2K | 0.05% | −2,138−32.0% | Reduced |
| Hills Bank & Trust Co | 4,506 | $447.4K | 0.02% | −1,009−18.3% | Reduced |