ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,245
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 799 more reduced
27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| SageView Advisory Group, LLC | 7,101 | $705.0K | 0.02% | −717−9.2% | Reduced |
| Tower Research Capital LLC (TRC) | 7,093 | $704.2K | 0.02% | −55,484−88.7% | Reduced |
| Samalin Investment Counsel, LLC | 7,037 | $698.6K | 0.22% | +7,037 | New |
| LifePlan Financial, LLC | 7,029 | $697.8K | 0.49% | +7,029 | New |
| Verus Capital Partners, LLC | 7,023 | $697.2K | 0.04% | +2,483+54.7% | Added |
| Intercapital, LLC | 7,000 | $695.0K | 0.30% | +7,000 | New |
| Caldwell Investment Management Ltd. | 7,000 | $694.4K | 0.46% | 00.0% | Unchanged |
| Dudley Capital Management, LLC | 6,974 | $692.4K | 0.28% | +2,674+62.2% | Added |
| Frank, Rimerman Advisors LLC | 6,934 | $688.4K | 0.04% | −4,105−37.2% | Reduced |
| Birchbrook, Inc. | 6,927 | $687.7K | 0.32% | +6,927 | New |
| Legacy Capital Group California, Inc. | 6,926 | $687.6K | 0.21% | −163−2.3% | Reduced |
| Diversified Enterprises, LLC | 6,904 | $685.4K | 0.03% | +1,251+22.1% | Added |
| Eschler Asset Management LLP | 6,900 | $685.0K | 1.23% | 00.0% | Unchanged |
| Catalyst Financial Partners LLC | 6,885 | $683.5K | 0.07% | −1,495−17.8% | Reduced |
| Real Talk Capital, LLC | 6,850 | $680.1K | 0.51% | +674+10.9% | Added |
| Cane Capital Partners, LLC | 6,847 | $679.8K | 0.27% | −789−10.3% | Reduced |
| Livforsakringsbolaget Skandia, Omsesidigt | 6,845 | $679.5K | 0.02% | 00.0% | Unchanged |
| Lewis Asset Management, LLC | 6,835 | $678.6K | 0.24% | +4,789+234.1% | Added |
| Meridian Wealth Management, LLC | 6,822 | $677.3K | 0.02% | −3,197−31.9% | Reduced |
| Freestone Capital Holdings, LLC | 6,798 | $675.0K | 0.02% | +1,040+18.1% | Added |
| Gryphon Financial Partners LLC | 6,789 | $674.0K | 0.06% | −4,447−39.6% | Reduced |
| Advisors Capital Management, LLC | 6,781 | $673.2K | 0.01% | −39,409−85.3% | Reduced |
| Triad Wealth Partners, LLC | 5,849 | $667.9K | 0.04% | +721+14.1% | Added |
| Two Sigma Securities, LLC | 6,717 | $666.9K | 0.06% | −19,788−74.7% | Reduced |
| RMB Capital Management, LLC | 6,712 | $666.4K | 0.01% | −6,730−50.1% | Reduced |
| VARCOV Co. | 6,691 | $664.3K | 0.25% | +6,691 | New |
| Principal Street Partners, LLC | 6,660 | $661.2K | 0.10% | −94−1.4% | Reduced |
| Kennedy Investment Group | 6,660 | $661.2K | 0.22% | +1,275+23.7% | Added |
| Lavelle Capital LP | 6,658 | $661.0K | 0.34% | +6,658 | New |
| KPP Advisory Services LLC | 6,640 | $659.2K | 0.08% | +645+10.8% | Added |
| Stenger Family Office, LLC | 6,625 | $657.7K | 0.11% | −1,011−13.2% | Reduced |
| Regions Financial Corp | 6,623 | $657.5K | 0.00% | −5,528−45.5% | Reduced |
| Supplemental Annuity Collective Trust of NJ | 6,615 | $656.7K | 0.17% | −409−5.8% | Reduced |
| Paladin Wealth, LLC | 6,581 | $653.4K | 0.38% | +2,111+47.2% | Added |
| Novare Capital Management LLC | 6,545 | $649.8K | 0.05% | +4,103+168.0% | Added |
| Dakota Wealth Management | 6,537 | $649.0K | 0.01% | −1,364−17.3% | Reduced |
| Yarger Wealth Strategies, LLC | 6,025 | $648.9K | 0.23% | +1,021+20.4% | Added |
| Dumont & Blake Investment Advisors LLC | 6,509 | $646.2K | 0.15% | −171−2.6% | Reduced |
| Ostrum Asset Management | 6,479 | $643.2K | 0.03% | 00.0% | Unchanged |
| Karras Company, Inc. | 6,380 | $633.4K | 0.57% | −2,187−25.5% | Reduced |
| Proffitt & Goodson Inc | 6,376 | $633.0K | 0.09% | +553+9.5% | Added |
| Synergy Financial Group, LTD | 6,358 | $631.2K | 0.45% | −353−5.3% | Reduced |
| WBH Advisory Inc | 6,317 | $627.2K | 0.04% | +42+0.7% | Added |
| Rooted Wealth Advisors, Inc. | 6,307 | $626.2K | 0.15% | +3,042+93.2% | Added |
| First Heartland Consultants, Inc. | 6,240 | $619.5K | 0.04% | +2,668+74.7% | Added |
| Systematic Alpha Investments, LLC | 6,234 | $619.0K | 0.02% | 00.0% | Unchanged |
| FORA Capital, LLC | 6,228 | $618.3K | 0.04% | −30,844−83.2% | Reduced |
| Oak Thistle LLC | 6,217 | $617.2K | 0.06% | −29,024−82.4% | Reduced |
| Choate Investment Advisors | 6,208 | $616.3K | 0.01% | −7−0.1% | Reduced |
| Addison Capital Co | 6,198 | $615.3K | 0.10% | +584+10.4% | Added |
| T3 Companies, LLC | 6,192 | $614.7K | 0.70% | +6,192 | New |
| Edgewood Management LLC | 6,191 | $614.6K | 0.01% | −4,215,235−99.9% | Reduced |
| NBT Bank N A | 6,190 | $614.5K | 0.04% | +1,025+19.8% | Added |
| Evelyn Partners Group Ltd | 6,187 | $614.2K | 0.01% | +6,187 | New |
| Diamant Asset Management, Inc. | 6,185 | $614.0K | 0.42% | +6,185 | New |
| Wealth Alliance | 6,180 | $613.5K | 0.05% | −2,412−28.1% | Reduced |
| McIntyre Freedman & Flynn Investment Advisers Inc | 6,175 | $613.1K | 0.37% | +6,175 | New |
| Saiph Capital, LLC | 6,153 | $610.9K | 0.18% | +6,153 | New |
| Sentinus, LLC | 6,138 | $609.4K | 0.05% | −3,016−32.9% | Reduced |
| Penserra Capital Management LLC | 6,139 | $608.0K | 0.00% | +515+9.2% | Added |
| BSW Wealth Partners | 6,105 | $606.1K | 0.07% | +317+5.5% | Added |
| LexAurum Advisors, LLC | 6,034 | $599.1K | 0.07% | +6,034 | New |
| Cascade Financial Partners, LLC | 6,019 | $597.6K | 0.05% | +2,709+81.8% | Added |
| Fiduciary Family Office, LLC | 6,008 | $596.5K | 0.15% | −92−1.5% | Reduced |
| Broderick Brian C | 6,000 | $595.7K | 0.09% | 00.0% | Unchanged |
| Ratan Capital Management LP | 6,000 | $595.7K | 0.19% | 00.0% | Unchanged |
| Buckland Partners Management Co LLC | 6,000 | $595.7K | 0.29% | +800+15.4% | Added |
| Keebeck Wealth Management, LLC | 5,993 | $595.0K | 0.06% | +2,439+68.6% | Added |
| Renaissance Group LLC | 5,985 | $594.2K | 0.02% | −263,687−97.8% | Reduced |
| Orrstown Financial Services Inc | 5,973 | $593.0K | 0.09% | −606−9.2% | Reduced |
| Trust Co of Vermont | 5,973 | $593.0K | 0.02% | +5,973 | New |
| Emerald Advisers, LLC | 5,965 | $592.2K | 0.01% | −69−1.1% | Reduced |
| Aprio Wealth Management, LLC | 5,955 | $591.2K | 0.03% | +593+11.1% | Added |
| Cove Private Wealth, LLC | 5,935 | $589.2K | 0.11% | +880+17.4% | Added |
| HBK Sorce Advisory LLC | 5,015 | $587.9K | 0.01% | +166+3.4% | Added |
| Howard Capital Management Inc. | 5,917 | $587.4K | 0.01% | +2,095+54.8% | Added |
| Transcend Wealth Collective, LLC | 5,910 | $586.7K | 0.04% | −5,667−49.0% | Reduced |
| Monetary Management Group Inc | 5,910 | $586.7K | 0.12% | +2,050+53.1% | Added |
| Ronald Blue Trust, Inc. | 5,910 | $586.7K | 0.01% | +476+8.8% | Added |
| Caption Management, LLC | 5,905 | $586.2K | 0.02% | +5,905 | New |
| Vima LLC | 5,895 | $585.3K | 0.57% | +5,895 | New |
| Drake & Associates, LLC | 5,882 | $584.0K | 0.10% | +899+18.0% | Added |
| Inscription Capital, LLC | 5,875 | $583.3K | 0.05% | +1,900+47.8% | Added |
| L2 Asset Management, LLC | 5,874 | $583.2K | 0.06% | +274+4.9% | Added |
| RiverGlades Family Offices LLC | 5,874 | $583.2K | 0.27% | +1,574+36.6% | Added |
| Optas, LLC | 5,867 | $582.5K | 0.08% | −366−5.9% | Reduced |
| Argonautica Private Wealth Management, Inc | 5,857 | $581.5K | 0.14% | −642−9.9% | Reduced |
| Kera Capital Partners, Inc. | 5,826 | $578.4K | 0.06% | −2,662−31.4% | Reduced |
| Cowa, LLC | 5,817 | $577.5K | 0.14% | +5,817 | New |
| Greenwich Wealth Management LLC | 5,816 | $577.0K | 0.02% | +290+5.2% | Added |
| Private Trust Co NA | 5,811 | $576.9K | 0.05% | +11+0.2% | Added |
| Alliance Wealth Advisors, LLC | 5,786 | $574.4K | 0.11% | −2,402−29.3% | Reduced |
| Primoris Wealth Advisors, LLC | 5,760 | $571.9K | 0.26% | +5,760 | New |
| Dynamic Advisor Solutions LLC | 5,727 | $568.6K | 0.02% | +1,657+40.7% | Added |
| Axxcess Wealth Management, LLC | 5,715 | $567.4K | 0.01% | −1,384−19.5% | Reduced |
| Zullo Investment Group, Inc. | 5,685 | $564.4K | 0.19% | +646+12.8% | Added |
| Carnegie Lake Advisors LLC | 5,670 | $562.9K | 0.21% | 00.0% | Unchanged |
| Miller Financial Services LLC | 5,665 | $562.4K | 0.45% | +2,195+63.3% | Added |
| UMA Financial Services, Inc. | 5,634 | $559.4K | 0.07% | −169−2.9% | Reduced |
| BIP Wealth, LLC | 5,591 | $555.1K | 0.02% | +5,591 | New |