ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,245
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 799 more reduced
27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| VELA Investment Management, LLC | 9,468 | $940.0K | 0.23% | 00.0% | Unchanged |
| WP Advisors, LLC | 9,456 | $938.8K | 0.23% | +9,456 | New |
| NorthCrest Asset Manangement, LLC | 8,622 | $938.4K | 0.02% | −4,962−36.5% | Reduced |
| Concord Asset Management, LLC | 9,445 | $937.7K | 0.15% | −5,559−37.1% | Reduced |
| Mengis Capital Management, Inc. | 9,395 | $932.7K | 0.14% | −291−3.0% | Reduced |
| Westbourne Investments, Inc. | 9,390 | $932.2K | 0.38% | +9,390 | New |
| Consilium Wealth Advisory, LLC | 9,352 | $928.5K | 0.28% | +9,352 | New |
| Sawgrass Asset Management LLC | 9,350 | $928.3K | 0.12% | −40−0.4% | Reduced |
| Guerra Pan Advisors, LLC | 9,347 | $928.0K | 0.52% | −1,765−15.9% | Reduced |
| Signature Estate & Investment Advisors LLC | 9,329 | $926.9K | 0.02% | +9,329 | New |
| Agf Management Ltd | 9,291 | $922.4K | 0.00% | −1,040,940−99.1% | Reduced |
| Clarkston Capital Partners, LLC | 9,265 | $919.8K | 0.08% | +1,263+15.8% | Added |
| Ponta Wealth Partners, LLC | 9,263 | $919.6K | 0.49% | −226−2.4% | Reduced |
| Williams Jones Wealth Management, LLC. | 9,254 | $918.7K | 0.01% | −1,361−12.8% | Reduced |
| Patriot Financial Group Insurance Agency, LLC | 9,177 | $911.1K | 0.09% | −10,003−52.2% | Reduced |
| Gables Capital Management Inc. | 9,155 | $908.9K | 0.33% | +5,090+125.2% | Added |
| Bridge Generations Wealth Management LLC | 9,113 | $904.7K | 0.46% | −997−9.9% | Reduced |
| Sender Co & Partners, Inc. | 9,004 | $893.9K | 0.38% | +9,004 | New |
| Mason & Associates Inc | 8,992 | $892.7K | 0.14% | +2,945+48.7% | Added |
| Valmark Advisers, Inc. | 8,983 | $891.8K | 0.01% | −399−4.3% | Reduced |
| Redmond Asset Management, LLC | 8,976 | $891.1K | 0.22% | −404−4.3% | Reduced |
| TownSquare Capital, LLC | 8,936 | $887.1K | 0.16% | −7,124−44.4% | Reduced |
| WD Rutherford LLC | 8,871 | $880.7K | 0.32% | −10,327−53.8% | Reduced |
| Correct Capital Wealth Management | 8,869 | $880.5K | 0.15% | +3,901+78.5% | Added |
| EverSource Wealth Advisors, LLC | 8,806 | $874.2K | 0.03% | −3,270−27.1% | Reduced |
| Sky Investment Group LLC | 8,790 | $872.7K | 0.14% | +1,430+19.4% | Added |
| Mangrove Partners | 8,783 | $872.0K | 0.06% | 00.0% | Unchanged |
| Letson Investment Management, Inc. | 8,750 | $868.7K | 0.32% | +8,750 | New |
| Harbour Investments, Inc. | 8,706 | $864.4K | 0.01% | +3,743+75.4% | Added |
| Bayesian Capital Management, LP | 8,700 | $863.7K | 0.55% | −1,900−17.9% | Reduced |
| WealthCare Investment Partners, LLC | 8,700 | $863.7K | 0.21% | +80+0.9% | Added |
| Hancock Whitney Corp | 8,660 | $859.8K | 0.01% | −12,341−58.8% | Reduced |
| Koshinski Asset Management, Inc. | 4,543 | $857.3K | 0.05% | +1,017+28.8% | Added |
| Pure Financial Advisors, Inc. | 8,620 | $855.8K | 0.01% | +1,237+16.8% | Added |
| Unique Wealth Strategies, LLC | 8,585 | $852.3K | 0.31% | −210−2.4% | Reduced |
| WealthPlan Investment Management, LLC | 8,540 | $847.9K | 0.04% | +3,045+55.4% | Added |
| Odyssey Capital Advisors, Inc. | 8,520 | $845.9K | 0.61% | +1,768+26.2% | Added |
| Greykasell Wealth Strategies, Inc. | 8,519 | $845.7K | 0.31% | −1,691−16.6% | Reduced |
| CX Institutional | 8,415 | $835.0K | 0.02% | +3,117+58.8% | Added |
| Visionary Wealth Advisors | 8,347 | $828.7K | 0.03% | +322+4.0% | Added |
| Dynasty Wealth Management, LLC | 8,311 | $825.1K | 0.01% | −769−8.5% | Reduced |
| KLCM Advisors, Inc. | 8,300 | $824.0K | 0.07% | +8,300 | New |
| Jacobi Capital Management LLC | 8,290 | $823.0K | 0.04% | +8,290 | New |
| Spirit of America Management Corp | 8,200 | $814.1K | 0.15% | +1,700+26.2% | Added |
| Connecticut Wealth Management, LLC | 8,186 | $812.7K | 0.03% | −62−0.8% | Reduced |
| Opal Wealth Advisors, LLC | 8,118 | $806.0K | 0.17% | +1,298+19.0% | Added |
| Holderness Investments Co | 8,111 | $805.3K | 0.13% | +8,111 | New |
| Legacy Wealth Management, LLC | 8,109 | $805.1K | 0.21% | −259−3.1% | Reduced |
| Indivisible Partners | 8,092 | $803.4K | 0.05% | +938+13.1% | Added |
| Cornerstone Wealth Management, LLC | 8,091 | $803.3K | 0.03% | +1,754+27.7% | Added |
| J. Goldman & Co LP | 8,015 | $795.7K | 0.03% | −14,380−64.2% | Reduced |
| Carmel Capital Partners, LLC | 8,007 | $794.9K | 0.26% | +1,609+25.1% | Added |
| Carr Financial Group Corp | 8,005 | $794.7K | 0.18% | −685−7.9% | Reduced |
| ArrowMark Colorado Holdings LLC | 8,000 | $794.2K | 0.03% | 00.0% | Unchanged |
| Hampton Road Capital Management LP | 8,000 | $794.2K | 1.68% | +8,000 | New |
| Brady Martz Wealth Solutions, LLC | 7,990 | $793.2K | 0.12% | +377+5.0% | Added |
| Ellevest, Inc. | 7,913 | $793.1K | 0.09% | −132−1.6% | Reduced |
| Trust Point Inc. | 7,961 | $790.4K | 0.07% | −556−6.5% | Reduced |
| Taylor Hoffman Capital Management LLC | 7,933 | $787.6K | 0.19% | −100−1.2% | Reduced |
| Cladis Investment Advisory, LLC | 7,925 | $786.8K | 0.37% | +2,230+39.2% | Added |
| Summit Wealth Group LLC | 7,914 | $785.7K | 0.07% | −232−2.8% | Reduced |
| Chiron Capital Management, LLC | 7,884 | $782.7K | 0.70% | +1,129+16.7% | Added |
| Chicago Trust Co NA | 7,860 | $780.3K | 0.11% | +4,783+155.4% | Added |
| GraniteShares Advisors LLC | 7,838 | $778.2K | 0.50% | −2,119−21.3% | Reduced |
| Crystal Cove Asset Management, LLC | 7,820 | $776.4K | 0.85% | +7,820 | New |
| Horst & Graben Wealth Management LLC | 7,331 | $775.6K | 0.10% | +18+0.2% | Added |
| Legacy Advisors, LLC | 7,787 | $773.1K | 0.07% | +373+5.0% | Added |
| Means Investment Co., Inc. | 7,776 | $772.0K | 0.06% | −721−8.5% | Reduced |
| Evolve Private Wealth, LLC | 7,775 | $771.9K | 0.05% | −3,708−32.3% | Reduced |
| Hohimer Wealth Management, LLC | 7,711 | $765.5K | 0.08% | +807+11.7% | Added |
| Avidian Wealth Solutions, LLC | 7,700 | $764.5K | 0.02% | −1,636−17.5% | Reduced |
| Littlejohn Financial Services, Inc. | 7,699 | $764.4K | 0.56% | +7,699 | New |
| Investors Research Corp | 7,674 | $761.9K | 0.14% | +6,809+787.2% | Added |
| Compass Capital Corp | 6,101 | $759.7K | 0.25% | −560−8.4% | Reduced |
| Symphony Financial, Ltd. Co. | 7,584 | $757.3K | 0.08% | +115+1.5% | Added |
| Field & Main Bank | 7,620 | $756.5K | 0.16% | +170+2.3% | Added |
| Paradigm Financial Partners, LLC | 7,505 | $745.1K | 0.07% | +1,012+15.6% | Added |
| Hoey Investments, Inc | 7,496 | $744.2K | 0.10% | −1,315−14.9% | Reduced |
| Science & Technology Partners, L.P. | 7,477 | $742.3K | 0.13% | +7,477 | New |
| Qtron Investments LLC | 7,415 | $736.2K | 0.10% | −910−10.9% | Reduced |
| Intrust Bank NA | 7,397 | $734.4K | 0.05% | −637−7.9% | Reduced |
| Intesa Sanpaolo Wealth Management | 7,390 | $733.7K | 0.15% | +1,440+24.2% | Added |
| CNB Bank | 7,370 | $731.7K | 0.29% | −1,217−14.2% | Reduced |
| Westpac Banking Corp | 7,368 | $731.5K | 0.05% | 00.0% | Unchanged |
| Probity Advisors, Inc. | 7,354 | $730.1K | 0.10% | +416+6.0% | Added |
| Partners Capital Investment Group, LLP | 7,345 | $729.2K | 0.03% | 00.0% | Unchanged |
| PCM Encore, LLC | 7,336 | $728.4K | 0.13% | −311−4.1% | Reduced |
| Members Advisory Group LLC | 7,310 | $725.7K | 0.20% | +7,310 | New |
| Excelsior Advisor Network LLC | 7,288 | $723.6K | 0.10% | +7,288 | New |
| Strategic Investment Advisors | 7,275 | $722.3K | 0.04% | −935−11.4% | Reduced |
| Morangie Management LLC | 7,234 | $718.2K | 0.60% | −452−5.9% | Reduced |
| Forefront Wealth Partners, LLC | 7,230 | $717.8K | 0.22% | +524+7.8% | Added |
| Salvus Wealth Management, LLC | 7,223 | $717.1K | 0.40% | −841−10.4% | Reduced |
| Pittenger & Anderson Inc | 7,210 | $715.8K | 0.03% | +6,420+812.7% | Added |
| First Bank & Trust | 7,184 | $713.2K | 0.10% | −1,612−18.3% | Reduced |
| HighPoint Advisor Group LLC | 7,179 | $712.7K | 0.03% | +4,240+144.3% | Added |
| Fortis Capital Advisors, LLC | 7,177 | $712.5K | 0.08% | +3,917+120.2% | Added |
| WealthTrust Axiom LLC | 7,174 | $712.2K | 0.16% | +7,174 | New |
| AlphaGrep UK Ltd | 7,140 | $708.9K | 0.22% | +846+13.4% | Added |
| Pines Wealth Management, LLC | 7,125 | $707.4K | 0.20% | +779+12.3% | Added |