ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,245
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 799 more reduced
27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Insigneo Advisory Services, LLC | 12,592 | $1.25M | 0.05% | +1,752+16.2% | Added |
| LM Advisors LLC | 12,584 | $1.25M | 0.14% | +11,471+1,030.6% | Added |
| Silvant Capital Management LLC | 12,571 | $1.25M | 0.04% | +1,013+8.8% | Added |
| Moody National Bank Trust Division | 12,554 | $1.25M | 0.10% | +119+1.0% | Added |
| Bank of New Hampshire | 12,509 | $1.24M | 0.26% | +3,986+46.8% | Added |
| Diversified Management Inc | 12,500 | $1.24M | 0.27% | −78−0.6% | Reduced |
| Kentucky Farm Bureau Mutual Insurance Co | 12,500 | $1.24M | 0.34% | 00.0% | Unchanged |
| Northbridge Financial Group, LLC | 12,493 | $1.24M | 0.48% | +3,450+38.2% | Added |
| Turtle Creek Wealth Advisors, LLC | 12,336 | $1.23M | 0.06% | −926−7.0% | Reduced |
| Wilian Securities, LLC | 12,255 | $1.22M | 0.72% | +8,295+209.5% | Added |
| Capital Group Investment Management Pte. Ltd. | 12,172 | $1.21M | 0.18% | 00.0% | Unchanged |
| MN Wealth Advisors, LLC | 12,168 | $1.21M | 0.51% | −20,365−62.6% | Reduced |
| Canton Hathaway, LLC | 12,160 | $1.21M | 0.23% | +12,160 | New |
| Bryn Mawr Trust Co | 12,094 | $1.20M | 0.03% | −134−1.1% | Reduced |
| SeaCrest Wealth Management, LLC | 12,058 | $1.20M | 0.13% | −1,363−10.2% | Reduced |
| Cambria Investment Management, L.P. | 12,019 | $1.19M | 0.06% | +6,509+118.1% | Added |
| Brown Financial Advisors | 11,937 | $1.19M | 0.41% | +1,821+18.0% | Added |
| Karani Asset Management LLC | 11,915 | $1.18M | 0.86% | +8,111+213.2% | Added |
| Ticino Wealth | 11,846 | $1.18M | 0.37% | +4,493+61.1% | Added |
| Milestone Asset Management, LLC | 11,813 | $1.17M | 0.18% | +5,240+79.7% | Added |
| Agp Franklin, LLC | 11,805 | $1.17M | 0.51% | +11,805 | New |
| Concentric Capital Strategies, LP | 11,801 | $1.17M | 0.07% | +11,801 | New |
| Bank of Hawaii | 11,765 | $1.17M | 0.06% | +11,765 | New |
| Rhodes Investment Advisors Inc | 11,744 | $1.17M | 0.86% | +11,744 | New |
| Renasant Bank | 11,715 | $1.16M | 0.75% | +7,570+182.6% | Added |
| Triumph Capital Management | 11,671 | $1.16M | 0.21% | +1,630+16.2% | Added |
| Palouse Capital Management, Inc. | 11,631 | $1.15M | 0.72% | +11,631 | New |
| Ducere Wealth Management LLC | 11,578 | $1.15M | 0.35% | +6,804+142.5% | Added |
| Equitable Trust Co | 11,455 | $1.14M | 0.05% | −12,586−52.4% | Reduced |
| Pekao Towarzystwo Funduszy Inwestycyjnych S.A. | 11,450 | $1.14M | 0.72% | +20.0% | Added |
| Trust Asset Management LLC | 11,435 | $1.14M | 0.07% | 00.0% | Unchanged |
| Uniting Wealth Partners, LLC | 11,428 | $1.13M | 0.23% | +5,171+82.6% | Added |
| CDC Financial, Inc. | 11,400 | $1.13M | 0.87% | −1,600−12.3% | Reduced |
| Mutual Advisors, LLC | 11,360 | $1.13M | 0.02% | +2,000+21.4% | Added |
| Aaron Wealth Advisors | 11,311 | $1.12M | 0.06% | −1,173−9.4% | Reduced |
| Mosaic Family Wealth Partners, LLC | 11,289 | $1.12M | 0.08% | +11,289 | New |
| Sunstone Asset Management, L.P. | 11,230 | $1.11M | 1.21% | +3,200+39.9% | Added |
| IFC Advisors LLC | 11,175 | $1.11M | 0.14% | +8,744+359.7% | Added |
| Great Valley Advisor Group, Inc. | 11,146 | $1.11M | 0.02% | −1,327−10.6% | Reduced |
| Integrity Alliance, LLC. | 11,134 | $1.11M | 0.03% | +6,857+160.3% | Added |
| Lord & Richards Wealth Management, LLC | 11,104 | $1.10M | 0.86% | +2,613+30.8% | Added |
| Cabot Wealth Management Inc | 11,087 | $1.10M | 0.11% | −5,198−31.9% | Reduced |
| Noble Wealth Management PBC | 11,060 | $1.10M | 0.50% | +10,900+6,812.5% | Added |
| Krilogy Financial LLC | 11,052 | $1.10M | 0.03% | −8−0.1% | Reduced |
| Wedmont Private Capital | 10,157 | $1.09M | 0.03% | −409−3.9% | Reduced |
| Naviter Wealth, LLC | 11,002 | $1.09M | 0.10% | +1,972+21.8% | Added |
| Mitsubishi UFJ Asset Management (UK) Ltd. | 11,000 | $1.09M | 0.51% | +3,000+37.5% | Added |
| Magnetar Financial LLC | 10,985 | $1.09M | 0.01% | +1,279+13.2% | Added |
| Eastern Bank | 10,978 | $1.09M | 0.02% | −10,942−49.9% | Reduced |
| GeoWealth Management, LLC | 10,879 | $1.08M | 0.03% | −288−2.6% | Reduced |
| Regal Investment Advisors LLC | 10,839 | $1.08M | 0.06% | +553+5.4% | Added |
| Sovereign's Capital Management, LLC | 10,812 | $1.07M | 0.72% | −154−1.4% | Reduced |
| Wealthedge Investment Advisors, LLC | 10,818 | $1.07M | 0.37% | +3,819+54.6% | Added |
| Paragon Capital Management Inc | 10,741 | $1.07M | 0.80% | +10,741 | New |
| Asset One Wealth Management LLC | 10,146 | $1.06M | 0.11% | +7,671+309.9% | Added |
| Tiaa-Cref Individual & Institutional Services, LLC | 10,701 | $1.06M | 0.00% | −370−3.3% | Reduced |
| Silver Oak Securities, Inc | 10,595 | $1.05M | 0.06% | −94−0.9% | Reduced |
| Blue Line Capital, LLC | 10,564 | $1.05M | 0.91% | +3,548+50.6% | Added |
| Douglass Winthrop Advisors, LLC | 10,535 | $1.05M | 0.02% | −2,070−16.4% | Reduced |
| Bowen Hanes & Co Inc | 10,000 | $1.05M | 0.03% | 00.0% | Unchanged |
| Syon Capital LLC | 10,430 | $1.04M | 0.05% | −2,012−16.2% | Reduced |
| Central Trust Co | 10,416 | $1.03M | 0.02% | −985−8.6% | Reduced |
| BFSG, LLC | 10,368 | $1.03M | 0.09% | +505+5.1% | Added |
| Simplicity Wealth,LLC | 10,344 | $1.03M | 0.03% | +4,786+86.1% | Added |
| Fearless Solutions, LLC dba Best Invest | 10,305 | $1.02M | 0.54% | +6,776+192.0% | Added |
| First National Trust Co | 10,293 | $1.02M | 0.03% | −11,252−52.2% | Reduced |
| Great Lakes Advisors, LLC | 10,286 | $1.02M | 0.01% | +8,284+413.8% | Added |
| Coastal Investment Advisors, Inc. | 10,269 | $1.02M | 0.32% | +10,269 | New |
| Viawealth, LLC | 10,264 | $1.02M | 0.51% | +2,017+24.5% | Added |
| Dauntless Investment Group, LLC | 10,200 | $1.01M | 1.76% | +10,200 | New |
| Sierra Capital LLC | 10,193 | $1.01M | 0.10% | +3,000+41.7% | Added |
| Crew Capital Management, Ltd. | 10,137 | $1.01M | 0.55% | +10,137 | New |
| Larson Financial Group LLC | 10,109 | $1.00M | 0.03% | +2,465+32.2% | Added |
| Canopy Partners, LLC | 10,079 | $1.00M | 0.30% | −1,397−12.2% | Reduced |
| Steinberganna Wealth Management | 10,027 | $995.5K | 0.40% | +10,027 | New |
| Gabelli Funds LLC | 10,000 | $992.8K | 0.01% | −142,633−93.4% | Reduced |
| Alight Capital Management LP | 10,000 | $992.8K | 0.16% | −5,000−33.3% | Reduced |
| Cohen Klingenstein LLC | 10,000 | $992.8K | 0.03% | 00.0% | Unchanged |
| OpenArc Corporate Advisory, LLC | 9,994 | $992.2K | 0.01% | −27,441−73.3% | Reduced |
| Prana Capital Management, LP | 9,908 | $983.7K | 0.03% | +9,908 | New |
| Three Seasons Wealth, LLC | 9,891 | $982.0K | 0.09% | −3,057−23.6% | Reduced |
| Sagespring Wealth Partners, LLC | 9,836 | $976.6K | 0.02% | −2,498−20.3% | Reduced |
| Aspire Private Capital, LLC | 9,831 | $976.0K | 0.20% | −265−2.6% | Reduced |
| Dearborn Partners LLC | 9,816 | $974.5K | 0.06% | +2,334+31.2% | Added |
| Concord Wealth Partners | 9,783 | $971.3K | 0.11% | −5,316−35.2% | Reduced |
| Trivant Custom Portfolio Group, LLC | 9,775 | $970.5K | 0.52% | −577−5.6% | Reduced |
| Aries Wealth Management | 9,768 | $969.8K | 0.19% | +1,832+23.1% | Added |
| Fulton Bank, N.A. | 9,749 | $967.9K | 0.03% | −332−3.3% | Reduced |
| Palumbo Wealth Management LLC | 9,720 | $965.0K | 0.20% | −355−3.5% | Reduced |
| Advyzon Investment Management, LLC | 9,715 | $964.5K | 0.07% | +3,581+58.4% | Added |
| Cigna Investments Inc | 9,671 | $960.0K | 0.13% | −250−2.5% | Reduced |
| Fairfield, Bush & Co. | 9,625 | $955.6K | 0.47% | +2,720+39.4% | Added |
| Procyon Private Wealth Partners, LLC | 9,612 | $954.2K | 0.04% | +2,269+30.9% | Added |
| Premier Path Wealth Partners, LLC | 9,599 | $953.0K | 0.11% | −3,902−28.9% | Reduced |
| Miller Capital Partners, Inc. | 9,586 | $951.7K | 0.37% | +1,136+13.4% | Added |
| Global Assets Advisory, LLC | 8,915 | $948.1K | 0.21% | +6,785+318.5% | Added |
| Argentarii, LLC | 7,411 | $945.2K | 0.29% | −3,383−31.3% | Reduced |
| Evergreen Capital Management LLC | 9,516 | $944.8K | 0.02% | −13,154−58.0% | Reduced |
| Everhart Financial Group, Inc. | 9,504 | $943.6K | 0.06% | −3,456−26.7% | Reduced |
| Raleigh Capital Management Inc. | 9,476 | $940.7K | 0.30% | +114+1.2% | Added |